---
product_id: 22073797
title: "Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)"
brand: "brand: springer"
price: "¥223694"
currency: JPY
in_stock: true
category: "Hardcover"
url: https://www.desertcart.jp/products/22073797-customer-relationship-management-concept-strategy-and-tools-springer-texts-in
store_origin: JP
region: Japan
---

# Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

**Brand:** brand: springer
**Price:** ¥223694
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by brand: springer
- **How much does it cost?** ¥223694 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/22073797-customer-relationship-management-concept-strategy-and-tools-springer-texts-in)

## Best For

- brand: springer enthusiasts

## Why This Product

- Trusted brand: springer brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

## Features

- Used Book in Good Condition

## Images

![Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) - Image 1](https://m.media-amazon.com/images/I/61gWNGYLQxL.jpg)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-01-24*