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โจ Unlock your most vibrant, nourished hair yet! โจ
SoftSheen Carson Dark & Lovely Fade Resist Hair Dye in Brown Cinnamon 391 delivers permanent, fade-resistant color enriched with shea, avocado, and olive oils. Designed for natural and relaxed hair, it offers 100% gray coverage and up to 8 weeks of vibrant shine and softness, backed by over a century of expertise tailored for women of color.

| ASIN | B000K5E88U |
| Best Sellers Rank | #3,115 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #49 in Hair Color |
| Brand | SoftSheen |
| Brand Name | SoftSheen |
| Color | Brown Cinnamon 391 |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 828 Reviews |
| Full Cure Time | 8 weeks |
| Global Trade Identification Number | 00075285000281 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Highlight | Permanent Hair Color with Moisture Mask, Fade Resistant Formula For Brillant Color & Shine, 100% Gray Coverage, Vegan Color |
| Item Weight | 1.6 ounces |
| Manufacturer | SoftSheen Carson |
| Manufacturer Part Number | SO-O0173300 |
| Material Features | Nourishing, Fade Resistant, Full Coverage |
| Model Number | CARSON046532 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Softness |
| Suitable Hair Color | Dark Brown |
| UPC | 075285000281 |
| Unit Count | 1 Count |
S**N
Gray streaks are now all a pretty, lighter brown
I have always been hesitant to color my hair after a family member's hair fell out from doing it. However, I have been applying my own hair relaxer for 38 years without a problem, mainly because I only do it every three to four months instead of beauticians claiming touch-ups should be done every four to six weeks. I figured if I can apply relaxer on my head and a few others, coloring my own hair couldn't possibly be that hard. I read the instructions front to back five times anyway, and it really was easy to do. I would have kept my grays if they grew in evenly like a few other family members' hair, but mine were growing in like unruly lawn weeds. One here. One there. Chaotic looking. Never on strands. Just small little curlies. I tolerated that for over a year, hoping they would grow out. They never did, so I am now a first-time dyer. I was concerned by why my scalp felt warm like I'd used tea tree oil, but apparently that's normal. I expected it to be cold like relaxer. After a couple hours after rinsing with conditioner and letting my hair air dry, my scalp stopped having that spa heat feeling and went back to normal. I like it! My hair was all black and I didn't want to use two boxes (as the box recommends) in case anything went wrong. It's hard to see if you're not in front of me, but the dye made all of my gray hair a light brown and streaks are sprinkled throughout my black hair. Because I was fine with black hair in the first place, I like this look. I'm being extremely careful about the timeline for deep conditioning, oiling and using heat products too so I can avoid all the color hair damage stories I hear about. So far, so good. Unless something changes, this review will keep its five stars.
L**T
Great
Amazing color
C**S
Update: Works Great!
Update: I have thick, mid-back length, kinky (4C, some parts looser) natural hair that wasn't color-treated. I used two boxes of the brown cinnamon. It dyed my gray hair well. For the length and thickness of my hair 3 boxes would have been good to use the first time. Also sitting under a warm dryer with a plastic cap for about 30 minutes helps the color really get more vibrant. Particularly the gray hair so make sure you watch it. The conditioner smells nice and has good slip. Iโm not an expert so I didnโt apply it evenly. If you need to get rid of grays this is good. It doesnโt replace a skilled hairdresser who can make the color look more natural but it does the job. For me it lasts more than 6 months for the not gray hair. Grays start showing again after 2-3 months.
S**R
Good Product
Loved the color
D**C
Gentle on hair
Wasn't sure what color to go with being naturally auburn and Caucasian, but the brown cinnamon was spot on. My hair in naturally dry, so I was drawn to the Argan oil and gentler ingredients and I will be testing the gray coverage and 8 weeks of color statement as time goes on. Very pleased with the way my hair felt during the rinsing out and there was no chemical or ammonia smell. Very different from other formulas I have used - even ones that you added in the oil, like Olio by Revlon. I hope I am a repeat customer, because I really love the color.
A**.
Not worth it
The color barely shows
L**L
Hair color
Just what I wanted
S**H
Weโll purchase the
Wonderful color to form
Trustpilot
2 weeks ago
1 week ago