---
product_id: 21804391
title: "Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon"
brand: "softsheen"
price: "¥3266"
currency: JPY
in_stock: true
reviews_count: 8
category: "Soft Sheen"
url: https://www.desertcart.jp/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown
store_origin: JP
region: Japan
---

# 8 weeks vibrant color 3 fruit oils infusion 100% gray coverage Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon

**Brand:** softsheen
**Price:** ¥3266
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your most vibrant, nourished hair yet! ✨

## Quick Answers

- **What is this?** Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon by softsheen
- **How much does it cost?** ¥3266 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown)

## Best For

- softsheen enthusiasts

## Why This Product

- Trusted softsheen brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Tailored for You:** Crafted for women of color with over 110 years of expertise, ensuring your unique hair type and style are celebrated.
- • **100% Gray Coverage:** Confidently cover every gray hair with a permanent formula designed specifically for natural and relaxed hair.
- • **Silky, Shiny Finish:** Experience salon-quality shine and softness that turns heads and boosts your confidence.
- • **Triple-Oil Nourishment:** Shea, avocado, and olive oils deeply condition from root to tip, protecting and strengthening every strand.
- • **Fade-Resistant Brilliance:** Enjoy rich, vibrant color that stays flawless for up to 8 weeks—no more mid-month touch-ups!

## Overview

SoftSheen Carson Dark & Lovely Fade Resist Hair Dye in Brown Cinnamon 391 delivers permanent, fade-resistant color enriched with shea, avocado, and olive oils. Designed for natural and relaxed hair, it offers 100% gray coverage and up to 8 weeks of vibrant shine and softness, backed by over a century of expertise tailored for women of color.

## Description

Fade Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks Packaging May Vary. What you receive may not be what is reflected on site. #1 haircolor brand designed for women of color“Nielsen ScanTrack unit sales data for US women of African descent haircolor category Latest 52 weeks ending 11.09.19”

Review: Gray streaks are now all a pretty, lighter brown - I have always been hesitant to color my hair after a family member's hair fell out from doing it. However, I have been applying my own hair relaxer for 38 years without a problem, mainly because I only do it every three to four months instead of beauticians claiming touch-ups should be done every four to six weeks. I figured if I can apply relaxer on my head and a few others, coloring my own hair couldn't possibly be that hard. I read the instructions front to back five times anyway, and it really was easy to do. I would have kept my grays if they grew in evenly like a few other family members' hair, but mine were growing in like unruly lawn weeds. One here. One there. Chaotic looking. Never on strands. Just small little curlies. I tolerated that for over a year, hoping they would grow out. They never did, so I am now a first-time dyer. I was concerned by why my scalp felt warm like I'd used tea tree oil, but apparently that's normal. I expected it to be cold like relaxer. After a couple hours after rinsing with conditioner and letting my hair air dry, my scalp stopped having that spa heat feeling and went back to normal. I like it! My hair was all black and I didn't want to use two boxes (as the box recommends) in case anything went wrong. It's hard to see if you're not in front of me, but the dye made all of my gray hair a light brown and streaks are sprinkled throughout my black hair. Because I was fine with black hair in the first place, I like this look. I'm being extremely careful about the timeline for deep conditioning, oiling and using heat products too so I can avoid all the color hair damage stories I hear about. So far, so good. Unless something changes, this review will keep its five stars.
Review: Great - Amazing color

## Features

- Nourishing Color: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils shea, avocado and olive to provide intense nourishment from root to tip.
- Shiny and Silky: This permanent non drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair Shiny and Silky with luxurious, rich color lasts for up to 8 weeks.
- Vibrant and Conditioning Hair Color: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo in, spray and conditioning color options.
- Unique Looks: We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- Softsheen Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor made, superior products and services specially designed for their needs.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000K5E88U |
| Best Sellers Rank | #3,115 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #49 in Hair Color |
| Brand | SoftSheen |
| Brand Name | SoftSheen |
| Color | Brown Cinnamon 391 |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 828 Reviews |
| Full Cure Time | 8 weeks |
| Global Trade Identification Number | 00075285000281 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Highlight | Permanent Hair Color with Moisture Mask, Fade Resistant Formula For Brillant Color & Shine, 100% Gray Coverage, Vegan Color |
| Item Weight | 1.6 ounces |
| Manufacturer | SoftSheen Carson |
| Manufacturer Part Number | SO-O0173300 |
| Material Features | Nourishing, Fade Resistant, Full Coverage |
| Model Number | CARSON046532 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Softness |
| Suitable Hair Color | Dark Brown |
| UPC | 075285000281 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** SoftSheen
- **Color:** Brown Cinnamon 391
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Conditioning

## Images

![Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon - Image 1](https://m.media-amazon.com/images/I/817uN0LGxoL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Do u have to nleach your hair to use this dye?**
A: No, I didn't bleach my hair and the color came out looking good and the shade that I desired. My hair was dark brown before applying the dye.

**Q: Why is there a purchase limit on this product? When can I purchase again?**
A: That's a seller question as to their reason for limiting

**Q: Do you sell lifter for lightening?**
A: Yes, Dark and Lovely sells a bleaching kit.  Amazon sells it.

**Q: The fade resistant color comes with a conditioner to put in after the dying process. do i shampoo first before using the conditioner?**
A: Hi there! Thank you for your interest in our SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Color. This product contains ingredients in it that is cleansing your hair as you color. That is why it is not necessary for you to shampoo before conditioning after using our rich conditioning color. We hope this helps!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Gray streaks are now all a pretty, lighter brown
*by S***N on August 16, 2026*

I have always been hesitant to color my hair after a family member's hair fell out from doing it. However, I have been applying my own hair relaxer for 38 years without a problem, mainly because I only do it every three to four months instead of beauticians claiming touch-ups should be done every four to six weeks. I figured if I can apply relaxer on my head and a few others, coloring my own hair couldn't possibly be that hard. I read the instructions front to back five times anyway, and it really was easy to do. I would have kept my grays if they grew in evenly like a few other family members' hair, but mine were growing in like unruly lawn weeds. One here. One there. Chaotic looking. Never on strands. Just small little curlies. I tolerated that for over a year, hoping they would grow out. They never did, so I am now a first-time dyer. I was concerned by why my scalp felt warm like I'd used tea tree oil, but apparently that's normal. I expected it to be cold like relaxer. After a couple hours after rinsing with conditioner and letting my hair air dry, my scalp stopped having that spa heat feeling and went back to normal. I like it! My hair was all black and I didn't want to use two boxes (as the box recommends) in case anything went wrong. It's hard to see if you're not in front of me, but the dye made all of my gray hair a light brown and streaks are sprinkled throughout my black hair. Because I was fine with black hair in the first place, I like this look. I'm being extremely careful about the timeline for deep conditioning, oiling and using heat products too so I can avoid all the color hair damage stories I hear about. So far, so good. Unless something changes, this review will keep its five stars.

### ⭐⭐⭐⭐⭐ Great
*by L***T on September 29, 2026*

Amazing color

### ⭐⭐⭐⭐⭐ Update: Works Great!
*by C***S on December 20, 2021*

Update: I have thick, mid-back length, kinky (4C, some parts looser) natural hair that wasn't color-treated. I used two boxes of the brown cinnamon. It dyed my gray hair well. For the length and thickness of my hair 3 boxes would have been good to use the first time. Also sitting under a warm dryer with a plastic cap for about 30 minutes helps the color really get more vibrant. Particularly the gray hair so make sure you watch it. The conditioner smells nice and has good slip. I’m not an expert so I didn’t apply it evenly. If you need to get rid of grays this is good. It doesn’t replace a skilled hairdresser who can make the color look more natural but it does the job. For me it lasts more than 6 months for the not gray hair. Grays start showing again after 2-3 months.

## Frequently Bought Together

- SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Hair Color, Permanent Hair Color, Up To 100 percent Gray Coverage, Brilliant Shine with Argan Oil and Vitamin E, Brown Cinnamon
- Creme of Nature, Exotic Shine Hair Color, 9.2 Light Caramel Brown, with Argan Oil from Morocco, 1 Application

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**Shop now:** [https://www.desertcart.jp/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown](https://www.desertcart.jp/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-25*