Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record- shattering 2.5 million registration downloads in the historic 2008 election. In 2010, Rock the Vote logged nearly 300,000 voter registration downloads as part of the largest midterm election outreach strategy in our organization's history. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard. In 2011, Rock the Vote is leading the charge toward making our electoral process more accessible to young people through our high school civics program, Democracy Class, by rallying young people to stop unfair registration laws, and preparing for our largest voter engagement campaign ever in 2012.
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