--- product_id: 211492492 title: "Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml" brand: "pureology" price: "Β₯9520" currency: JPY in_stock: true reviews_count: 13 category: "Pureology" url: https://www.desertcart.jp/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml store_origin: JP region: Japan --- # Sulfate-free & vegan cleanse AntiFade Complex for color protection 266ml hydrating formula Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml **Brand:** pureology **Price:** Β₯9520 **Availability:** βœ… In Stock ## Summary > ✨ Elevate your hair game with hydration that shows 🎨 ## Quick Answers - **What is this?** Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml by pureology - **How much does it cost?** Β₯9520 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml) ## Best For - pureology enthusiasts ## Why This Product - Trusted pureology brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Frizz? Managed.:** Smooths frizz and improves manageability for effortlessly polished hair. - β€’ **Cleanse with Care:** Sulfate-free, vegan formula gently cleanses daily without stripping natural oils or color. - β€’ **Aromatherapy Boost:** Signature blend of ylang ylang, bergamot & patchouli transforms your wash into a refreshing ritual. - β€’ **Color That Pops, Longer:** AntiFade Complex locks in vibrant color and shine, preventing dullness after every wash. - β€’ **Deep Hydration, Zero Weight:** Advanced Micro-Emulsion tech nourishes thick, curly, and color-treated hair without heaviness. ## Overview Pureology Hydrate Nourishing Shampoo is a 266ml sulfate-free, vegan formula designed for dry, color-treated hair. Powered by AntiFade Complex and advanced hydrating micro-emulsion technology, it deeply nourishes medium to thick, curly or chemically treated hair while protecting color vibrancy and smoothing frizz. Infused with a refreshing aromatherapy blend, it delivers daily gentle cleansing and lasting moisture for soft, shiny, manageable hair. ## Description Product Description Soft, supple, sealed. Experience deep, weight-balanced hydration with this luxurious shampoo created to gently cleanse while nourishing and adding softness and shine to dry, colour-treated hair. Powered by AntiFade Complex and advanced hydrating technology, the Vegan and sulphate-free creamy formula helps preserve colour vibrancy while nourishing strands for healthier-looking results. Perfect for daily use, it supports medium to thick hair types, curly, coily hair, colour-treated hair all-over colour or highlights in need of extra moisture, helping smooth frizz, improve manageability. The natural formulation includes Jojoba which adds nourishment, while Sage & Green Tea stimulate hair follicles and help support a healthy scalp. Designed for thirsty, colour-stressed hair, this sensorial shampoo helps revive dullness and maintain vibrant colour with continued use. How to use: Apply a quarter-sized amount of shampoo to wet hair, lather well and rinse. Follow with Pureology Hydrate Conditioner. Ideal for thicker strands craving lasting moisture, smoothness and shine. Ingredients Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Juice, Shea Butter, Jojoba Seed Oil, Panthenol, Sage Leaf Extract, Fragrance (Parfum). Directions Apply to wet hair, massage and rinse. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. Review: Great shampoo - The best shampoo after a salon visit. After using it my hair feels soft and smells amazing! Review: Fantastic shampoo for dry, flaky hair/scalp - Absolutely love this product!! I suffer from a dry scalp and quite often get a flaky scalp and this stops all my flakiness and leaves my hair looking really healthy and shiny! It is great value for money as a small amount goes a long way and it’s great to remove any hair oil for those who use it, to remove the greasiness. It also smells lovely!! I would really recommend this product, even though it is slightly on the dearer side. ## Features - Gently cleanses dry, colour-treated hair without stripping colour, thanks to its sulphate-free formula designed for gently daily washing. - AntiFade Complex protects colour vibrancy on all-over colour or highlights in need of extra moisture, helping smooth frizz, improve manageability. - Advanced Hydrating Micro-Emulsion Technology deeply nourishes medium to thick, curly, coily, dry and chemically treated hair types without weighing it down. - Infused with a signature aromatherapy blend of ylang ylang, bergamot and patchouli for a refreshing sensory experience during your wash routine. - Helps lock-in moisture for hydrated-looking hair. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0891843GC | | Active Ingredients | Green Tea Extract, Multi-Weight Proteins, Rose Extract | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Deeply hydrates and nourishes dry, colour-treated hair while protecting colour vibrancy and shine. | | Best Sellers Rank | 1,487 in Beauty ( See Top 100 in Beauty ) 69 in Shampoos (Beauty) | | Brand | PUREOLOGY | | Brand Name | PUREOLOGY | | Collection Name | Hydrate | | Country Of Origin | EspaΓ±a | | Customer Reviews | 4.6 out of 5 stars 17,052 Reviews | | Global Trade Identification Number | 00884486437129 | | Hair Type | Color Treated, Dry, Thick | | Hair type | Color Treated, Dry, Thick | | Item Dimensions | 42 x 64 x 184 millimetres | | Item Form | Liquid | | Item Weight | 310 Grams | | Item form | Liquid | | Liquid Volume | 9 Fluid Ounces | | Manufacturer | Pureology | | Manufacturer Part Number | P1863500 | | Material Type Free | Sulphate Free, Vegan | | Model Number | P1863500 | | Number of Items | 1 | | Other Special Features of the Product | Cleansing, Nourishing, Sulphate Free, Vegan | | Package Size Name | Full Size | | Recommended Uses For Product | Apply a quarter-sized amount to wet hair, lather and rinse. Follow with Pureology Hydrate Conditioner. | | Scent | Bergamot, Lavender, Patchouli | | Scent Name | Bergamot, Lavender, Patchouli | | Suitable Hair Colour | All Hair Colours | | UPC | 884486437129 | | Unit Count | 266.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** PUREOLOGY - **Hair type:** All - **Item form:** Gel - **Scent:** Green Tea ## Images ![Hydrate Nourishing Shampoo, Add Softness and Shine, 266ml - Image 1](https://m.media-amazon.com/images/I/71JpcNEAvKL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Who is Hydrate for?** A: Hydrate is designed for medium to thick, dry, colour-treated hair and works across all textures from straight to coily, including curly and frizzy hair. It's sulphate-free and gentle enough for daily use. **Q: What is the difference between Hydrate and Hydrate Sheer?** A: Hydrate has a richer, creamier formula for medium to thick, dry hair. Hydrate Sheer is lightweight and silicone-free, better suited to fine or thin hair. Both are sulphate-free and gentle on colour-treated hair. **Q: What is the main ingredient in Hydrate?** A: Key ingredients are Jojoba Oil, Green Tea, and Sage. The formula helps hair feel nourished, combats frizz, and promotes a healthy scalp. Sulphate-free and gentle on colour-treated hair. **Q: Is this good for curly hair?** A: Yes, Hydrate has been tested on all hair textures and works excellently on curly hair. Its sulphate-free, nourishing formula helps maintain curl definition, and is gentle on colour-treated hair. **Q: Is this sulphate-free?** A: Yes, all Pureology products are 100% sulphate-free for a gentle cleanse that is kind to colour-treated hair. Hydrate is also vegan. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great shampoo *by D***A on 30 June 2026* The best shampoo after a salon visit. After using it my hair feels soft and smells amazing! ### ⭐⭐⭐⭐⭐ Fantastic shampoo for dry, flaky hair/scalp *by H***K on 14 May 2025* Absolutely love this product!! I suffer from a dry scalp and quite often get a flaky scalp and this stops all my flakiness and leaves my hair looking really healthy and shiny! It is great value for money as a small amount goes a long way and it’s great to remove any hair oil for those who use it, to remove the greasiness. It also smells lovely!! I would really recommend this product, even though it is slightly on the dearer side. ### ⭐⭐⭐⭐⭐ Little goes a long way *by M***T on 14 June 2026* Love this shampoo. My hair loves it too. It really lathers so you only need a little. ## Frequently Bought Together - Pureology Hydrate Shampoo - For Dry or Color-Treated Hair, Intense Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free - Pureology Pure Volume Shampoo - For Flat, Fine, Color-Treated Hair, Adds Lightweight Volume and Body, Clarifies Buildup, Sulfate-Free & Vegan - Pureology Hydrate Conditioner - For Dry and Color-Treated Hair, Moisturizes Hair & Protects Color, Sulfate-Free & Vegan --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml](https://www.desertcart.jp/products/211492492-hydrate-nourishing-shampoo-add-softness-and-shine-266ml) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-08-10*