Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
Product ID: 208910765
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Description
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
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| Best Sellers Rank | #218,113 in Books ( See Top 100 in Books ) #74 in Business Statistics #86 in Business Marketing #90 in Software Design & Engineering |
| Customer Reviews | 4.7 out of 5 stars 73 Reviews |
Reviews
D**D
Great book on marketing metrics.
This is a great book on marketing metrics by academics within the marketing subject area. This is not the first edition of this book. This shows that it has been updated since the original edition of the book.
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