Do you apply to damp or dry hair?

I do dry. Add two ounces creme 20 volume peroxide developer to each bottle. It's a one for one proposition. I leave on for 45 minutes cause I want deeper color and to keep from turning to a gold blonde sooner. I want to keep it ash blonde longer. You can mix colors too, using this method. I do. Just keep to 1 ounce developer for one ounce color. Hope this helps.

Colored my hair 30 mins ago with l'oreal "cool light brown" 6c and it didn't cover 40% of the gray. will this work better and which is "cool brown"?

I used it and is fine, I’m happy with the color

With this take me from light red to blonde?

It should. My hair is a mix of light brown and gray. I use 9AA-BV 30 D flaxen blonde with 20 white creme developer with great results.

Need medium cool (not brassy) brown last used 7NN but still turns orange any suggestions?

To get rid of orange/red tones I actually use Schwarzkopf 0-22 in with whatever color I’m using.. I don’t use the whole tube, just a little bit with the color I’m using. With brown it gives a very beautiful ashy tone, which is what I love. I get it off of amazon too! Hope this helps because it’s the only thing I’ve found that gets rid of orange/red tones whether it’s with blonde or brown hair color.

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Reviews

M**I

Color the Grey away

I've used this hair color to color my roots for years. I have long hair - so just color the grey. It blends beautifully and doesn't fade. I haven't experienced build up - but only color the grey as it needs to be covered. Nice dark brown shade.

9.09.2025

T**2

Great product

I've been using this product for over 30 years. I just add half bottle to hair color. Love it. Cheaper here than at Sally's beauty salon.

7.04.2025

S**R

Good gray coverage

I add a small amount to a copper color to tone down the brassiness.

7.09.2025

M**K

Excellent Results!

I have purchased Clairol Professional Permanent Liquid Blonde Hair Color many times, and I'm still thrilled with the results! This product always exceeds my expectations in every way. The color application was smooth and easy, with a pleasant scent that made the process enjoyable. The formula is gentle yet effective, providing vibrant, long-lasting blonde shades that perfectly match the swatch. My hair feels soft and healthy, thanks to the conditioning agents in the dye. I love how natural and shiny my blonde hair looks after using this product. I highly recommend it for anyone looking to achieve beautiful blonde tones at home!

12.07.2024

S**L

Professional Grade

Been using for decades. Professional formula, always perfect.

20.02.2025

A**B

Great for resistant greys!

I have been using box dyes to cover greys with limited success. So-called "permanent" usually means that my greys will be completely covered for less than two weeks. This colorant (coupled with 20 vol developer) has been the first real success I've had at home in terms of covering resistant greys. Yes I have outgrowth of course but the rest of my grey has remained covered AND the color is beautiful. Also it's gentle on my hair and I haven't noticed any extra dryness or breakage. I definitely recommend and will continue to use.

28.03.2023

D**H

Great coverage for grays!

Been using for years. Hair isstill healthy with no breakage. Myhairdresser always complements the color.

20.01.2025

A**R

Works well

I started purchasing this online after trying it from a beauty supply store. Works well

19.02.2022

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