Online Marketing Inside Out (Online Marketing: Sitepoint) Paperback – July 7, 2009

Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. It's meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.

This is truly a book for beginners. Written in a very friendly manner, it's best left to those with NO experience or knowledge. I worked within an online marketing department and was looking for infrastructural knowledge of this industry. What I got was what I would provide to my 17-year-old, should he be interested in the subject.An easy, quick read for those described above.

I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books....I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR's, blogs, SEO basics, etc, than this is the book for you.

Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc.While this isn't an exhaustive tome, it's worth every penny (actually, quite a bit more). Although I've used some of the tactics they discuss before, they taught me things I didn't know and reminded me of things I should be doing to maximize my marketing efforts.Great book! Highly recommended!

Used for a class worked well

The book provides useful and helpful ideas for online marketing. As a Master's course requirement, along with having a high interest in online marketing, I kept the book for reference. Recommend for tips and ideas.

If interested buy the new edition

Excellent material for my Masters of Business Administration class. Thank you!