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✨ Neutralize brass, amplify confidence! ✨
COLORCHARM Permanent Liquid Hair Toners deliver salon-quality blonde correction with up to 90% less hair breakage. Featuring Liquifuse technology, these vegan and paraben-free toners offer 12 vibrant, fade-resistant shades to perfectly neutralize brass and enhance your blonde, all in just 30 minutes.












































| ASIN | B017JISNC2 |
| Best Sellers Rank | #619 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | T28 Natural Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 5,230 Reviews |
| Full Cure Time | 30 minutes |
| Global Trade Identification Number | 00070018066909 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Liquid |
| Item Highlight | Healthy-Looking Blondes Tones | Vegan & Free of Parabens |
| Item Weight | 2.1 ounces |
| Manufacturer | Color Charm |
| Manufacturer Part Number | 81611094 |
| Material Features | Natural |
| Model Number | 81611094 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Liquifuse technology: saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. Product Benefits Liquifuse technology: saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more |
| Recommended Uses For Product | salon |
| Suitable Hair Color | Light Blonde |
| UPC | 070018066909 |
| Unit Count | 1.4 Fluid Ounces |
B**L
Bought It Again — My Favorite Toner!
I bought this toner again because it truly delivers the results I’m looking for every time. It does an amazing job of getting rid of unwanted brassiness and keeps my blonde looking bright, fresh, and balanced. The application is easy, the results are consistent, and my hair feels soft and smooth afterward. I love that I can get salon-quality blonde results at home. This is definitely a product I’ll continue to repurchase!
K**A
Absolutely Perfect
I have naturally medium blonde hair. It is thick and medium length hair. Never dyed before the last few months, never used heat, nothing except normal hair styling oils, hair ties, etc. A few months back, I took a leap and had my hair dyed for the first time. Black, and I loved it. After a few months passed, I loved the black hair, but I preferred my natural blonde color. I bleached my hair a couple weeks ago with 2 Manic Panic 30 vol Flash Lightning packs. I was left with white roots, yellow ends, and VERY orange length all over my head from top to bottom. I didn't apply correctly, and paid for it. After considering Wella toners and reading reviews for weeks, I made the decision to just go for it. I wanted the orange brassy hair gone, and my natural blonde back. My hair was still soft and healthy but not the color I wanted. I took the plunge and bought 2 Wella T28 Toners, and a 16oz bottle of 10 Vol developer. I used 8oz of the 16oz developer on my hair, focusing most on the brassy orange areas, as the white would be fine after toner, and the yellow ends weren't terribly unbearable to me. Let it sit in plastic wrap for about 30 minutes. Prepped the last 8oz of developer and mixed it with the 2 Wella T28 Toners. After 30 minutes or so passed, I applied the toner and developer mixture to my hair, again focusing the most on the brassy areas, but I still applied it on each part of my hair. Toner works quickly, so I checked it every 5 minutes. I ended up leaving it in for about 20-25 min. Washed my hair gently, conditioned, and let it air dry. I swear it was unbelievable. The natural blonde hair I'd been born with was back. Completely even color, my hair was soft and not tangled or brittle, seemingly undamaged (albeit bleached before). Whatever Wella uses in their products, I didn't think it would work. I saw all these reviews and didn't think I would have the same results. I was taken off guard and given beautiful and perfect results. So thankful for this toner. I have pictures up, in order from when it was dyed black, bleached and brassy, to the final product thanks to Wella toner. Hope this helps someone. Worth every damn penny.
S**M
Underrated
Will buy again
M**D
Little lighter than expected
This toner turned a little lighter than expected but that could be from the amount of lift i got when i bleached my roots first. Still love my hair! Strong scent but works GREAT!
C**L
Slim shady approved
Did the slim shady era style on my 5 year old and this perfectly toned his freshly bleached hair.
S**N
Wella T28 added unexpected warmth and copper tones. I wouldn't call it a natural blonde.
My review of the Wella T28 Toner. First off, it smells so bad. Like burn the hair out of your nose and bring a tear to your eye kind of bad. I definitely wouldn’t use this around babies or pets. I bleached my hair to around a level 7 to 8. It was yellow gold and didn’t have any orange left. After using the T28 toner, it added a lot of browns and copper to my hair, making it look closer to ginger than I expected since that wasn’t what I was going for. I was trying to tone down some of the yellow and make it more of a soft beige like the image on the box. Once it fades, I plan on trying a different color with more ash tones instead. I didn’t notice any drying or damage to my hair after use, and my hair still feels very soft. I would use this brand of toner again, just not this particular shade.
K**R
Perfect
It works so great. It’s true working to the description.
L**S
Good
Good
D**I
Cuidado
En mi cabello nivel 9 me sacó tonos muy calidos despues de 10 minutos de procesar. No digo que son malos para nada, simplemente no son aptos para todos cabellos. Informate bien antes de comprar.
C**P
Barely made a difference
I had platinum blonde hair and some hot roots from a home peroxide job. I mixed it 1:2 with 20vol peroxide yet this barely made a difference to both my roots, and didn't even shift the platinum even one shade darker. Plus it has an incredibly strong chemical odour. I ended up using a different brand.
J**A
Great Toner
This toner brand is absolutely amazing for at home dye jobs. It turns the worst of yellow bleach tones into a perfect blonde! It also evens out patchy bits where some spots could be lighter/darker. For me however, this wasn’t a great colour for me - I had really light blonde hair before hand, and when I used it it brought me down at least 3 levels.I was still very blonde but it was more of a honey dirty blonde, which isn’t my taste. But, if that’s the colour you’re looking for I say go for it! P.S - you’ll need to use a 20 vol developer with it: do not use it alone!
J**E
Tones light gold and dark yellow for salon quality highlights
This toner is amazing for hair that is hard to lift. I had a moment of panic that I had not lifted my hair light enough for the toner to work. After an hour of processing with 20vol developer I had some dark gold tones mixed with mostly yellow tones, but once I let this T28 sit in my hair for 30 minutes with 10vol (20vol diluted with white conditioner) I now have salon quality highlights. My hair is a natural level 6, and I highlighted to a mix of level 8/9. My hair looks dimensional and fabulous and I saved ~$400 because it amount to about two sets of full highlights as I used a highlighting cap and covered a lot of hair. I'm using an intensely pigmented violet conditioner as well. This product exceeded my expectations.
K**A
Great product incredibly slow shipping
The product itself was great, took a lot of brass out of my hair. Only where I had a dark orange colour can you see some brass but overall 95% way better then after I bleached. This product took a month to arrive to my house though. Probably the slowest item I have ever ordered through amazon. So for that I cannot give this 5 stars.
Trustpilot
2 months ago
3 weeks ago