---
product_id: 201384875
title: "Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model"
brand: "sony"
price: "¥256249"
currency: JPY
in_stock: false
reviews_count: 8
url: https://www.desertcart.jp/products/201384875-sony-x950h-65-inch-tv-4k-ultra-hd-smart-led
store_origin: JP
region: Japan
---

# Dedicated Game Mode for ultra-responsive gaming 65-inch 4K Ultra HD display Alexa & Google Assistant voice control Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model

**Brand:** sony
**Price:** ¥256249
**Availability:** ❌ Out of Stock

## Summary

> 📺 Elevate your living room with Sony’s 4K brilliance—because your screen deserves the spotlight.

## Quick Answers

- **What is this?** Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model by sony
- **How much does it cost?** ¥256249 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/201384875-sony-x950h-65-inch-tv-4k-ultra-hd-smart-led)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Seamless Smart Control:** Integrated Alexa, Google Assistant, Apple AirPlay 2, and HomeKit support put effortless voice and device control at your fingertips.
- • **Stunning Visual Realism:** Picture Processor X1 Ultimate delivers breathtaking color, contrast, and clarity for true-to-life 4K HDR images.
- • **Dynamic Contrast Mastery:** Full Array LED with local dimming and X-tended Dynamic Range PRO 6x brings deeper blacks and brighter highlights for immersive viewing.
- • **Vibrant Cinematic Colors:** TRILUMINOS Display reveals richer, more nuanced colors exactly as creators intended—your content, elevated.
- • **Next-Level Gaming Experience:** Game Mode optimizes response time and smoothness, making this TV a must-have for PlayStation and 4K gamers alike.

## Overview

The Sony X950H 65-inch Smart LED TV combines advanced Picture Processor X1 Ultimate technology with a TRILUMINOS display and Full Array LED backlighting to deliver stunning 4K HDR visuals. Featuring voice control compatibility with Alexa, Google Assistant, and Apple AirPlay 2, it offers seamless smart home integration. Its dedicated Game Mode ensures smooth, responsive gameplay, while a sleek one-slate design fits perfectly in any modern space.

## Description

Explore a new level of contrast with the Picture Processor X1 Ultimate. With advanced Full Array LED technology, you'll see crystal-clear 4K HDR images in everything you watch. Bright and dark scenes feel more natural, and colors are even more true to life with the TRILUMINOS display. Connect Alexa to your compatible Sony TV to stream smart camera feeds with your voice. You can also ask Alexa to play music, launch video apps, and more and see it all on your Sony TV.

## Features

- PICTURE PROCESSOR X1 ULTIMATE: Sony’s best processor analyzes content to boost color, contrast and clarity, bringing astounding realism to your content
- TRILUMINOS Display: See exactly what the creator intended with advanced color and gradation
- FULL ARRAY LED with local dimming: Experience brighter highlights and detailed dark scenes, plus incredible contrast with X-tended Dynamic Range PRO 6x. Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
- GAME MODE: Take your PlayStation experience to the next level with a Sony 4K gaming TV featuring dedicated Game Mode for a smoother, more responsive gaming experience
- SMART ANDROID TV with GOOGLE ASSISTANT: Use your voice to control your TV and smart home devices, easily search for movies and shows, get answers, and manage tasks, all hands-free
- WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
- APPLE AIRPLAY 2 and HOMEKIT SUPPORT: Seamlessly integrate your iPhone and Siri devices with your Sony TV for effortless smart home management and content streaming
- NETFLIX CALIBRATED MODE, DOLBY VISION, IMAX ENHANCED: Enjoy immersive and engaging cinematic content as the creator intended
- ONE-SLATE DESIGN: Slim and flush design with thin bezel keeps you focused on the big picture. A 2-way stand allows for TV placement on wide or narrow consoles. (Available for 55" class, 65" class, 75" class)
- ACOUSTIC MULTI-AUDIO: Two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | Sony |
| Item Weight | 52.3 pounds |
| Product Dimensions | 57.13 x 14 x 35.75 inches |
| Item model number | XBR65X950H |
| Color Name | black |
| Special Features | FULL ARRAY LED |
| Item Weight | 52.3 Pounds |
| Standing screen display size | 64.5 Inches |
| Aspect Ratio | 16:9 |

## Product Details

- **Screen Size:** 64.5 Inches
- **Brand:** Sony
- **Display Technology:** LED
- **Resolution:** 4K
- **Refresh Rate:** 120 Hz
- **Special Feature:** FULL ARRAY LED
- **Included Components:** Wallmount Bracket (SU-WL855 [Refer to Country/Area Handling Chart]). Depends on country selection
- **Connectivity Technology:** APPLE AIRPLAY APPLE HOMEKIT Audio Output(s) Bluetooth profile support Chromecast built-in Component Video (Y/Pb/Pr) Input(s) Composite Video Input(s) Digital Audio Output(s) Ethernet inputs HDCP HDMI Audio Return Channel (ARC) HDMI inputs total HDMI-CEC Headphone Output(s) RF (Terrestrial/Cable) Connection Input(s) RS-232C Input(s) Subwoofer Output(s) USB HDD Recording USB drive format support USB playback codecs USB ports Wi-Fi Standard
- **Aspect Ratio:** 16:9
- **Product Dimensions:** 14"D x 57.13"W x 35.75"H

## Images

![Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model - Image 1](https://m.media-amazon.com/images/I/71TYvwT6C0L.jpg)
![Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model - Image 2](https://m.media-amazon.com/images/I/71smRoTb7bL.jpg)
![Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model - Image 3](https://m.media-amazon.com/images/I/71ggiDXwl7L.jpg)
![Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model - Image 4](https://m.media-amazon.com/images/I/71Jla903cHL.jpg)
![Sony X950H 65-inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model - Image 5](https://m.media-amazon.com/images/I/71KJEfjfvmL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: On the 65", what is the height including the stand?**
A: Hi S. B., Thank you for your inquiry! The height of our XBR65X950H including the TV stand is approximately 35-3/4 inches (906 mm). I hope this helps! Vincent

**Q: How does android tv run on this tv? will the os ever get an update to google tv?**
A: Hi there, Thank you for your inquiry! Yes, The XBR65X950H TV runs on Android operating system. The Google TV operating system is only available for our 2021 models. You may check our Google TV models A90J, A80J, X90J, X95J and X80J Series on our website.https://www.sony.com/all-electronics
I hope this helps! Regards,
Carl

**Q: Can this tv receive a center speaker input from an a/v receiver?  i looked at the sony documentation and they say some can.**
A: Hi USMC-Goose, Center channel mode is not available for this model and does not have speaker wire ports. The Z9G, Z8H & A9G have the center channel mode. The 950H has acoustic multi-audio with positional tweeters. Thanks. Jay

**Q: The tv suddenly stay on pause after being watched for a while, if I change tge channel everything goes back to new normal, how can I fix this?**
A: Hi Candido Fernandez,

We do apologize for the inconvenience. Are you using a cable box? If so, please power reset both units and try again, simply unplug the unit and wait 1-2 minutes then plug the device back in and power on. If that doesn't work, we hope to speak to you to resolve this matter. Unfortunately due to the current Amazon phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronic’s Support information: Go to Sony website > click on “Support” > scroll down click on “Contact Support” > click on [Product Category] > click on “Email Question”

Regards,
David

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    An impressive tour-de-force of picture quality
  

*by A***R on Reviewed in the United States on November 30, 2020*

I've been on the fence for some time on whether or not to get an LED to replace my aging plasma. OLED seemed like the logical upgrade: perfect blacks, amazing picture quality. Except with OLED comes the same worries as with a plasma: burn-in worry, non-uniform degradation concerns, and of course brightness and power consumption. While they're all better than plasma by a large margin, I wanted to see what the best of the FA-LED had to offer.# Picture qualityThe picture quality is absolutely stunning. Watching UHD-HDR content with deep blacks and bright colors shows no perceivable blooming (when viewed at a reasonable angle). The brightness of this TV is worth the extra bucks over the 900H, which while it supports HDMI 2.1, doesn't get as bright or produce as nice of a picture as it's slightly better brother. The color uniformity was also superb with this model, with accurate (vivid when it needs to be, subtle when it needs to be) saturation in all colors, and a nice uniform gray. The "gradient smoothing" feature is absolutely amazing: no more color steps! This feature alone makes this a formidable panel. My only complaint is that there are slight shadows in each corner, which while subtle, are noticeable for panel enthusiasts. Given the rest of the TV's quality, I'll take slight corner darkness given that I can get amazing brightness. Sony's MotionFlow is probably the best in the business for motion smoothing (though I prefer 1/1 as opposed to Auto or higher settings).Picture Quality Pros: Superb color, gradient smoothing, motion smoothingPicture Quality Cons: Slight shadows in the corners, local dimming seems to only work when playing content (not in menus)# Design / OS Ease of UseAndroidTV is amazing. It's super responsive, easy-to-use, and also has additional bells and whistles for pros. If you're plugged into the Google ecosystem, it makes things super easy (e.g. auto password sync and sign-in for your apps, voice recognition for YouTube search / cross-provider search). It even doubles as a Google Assistant screen, which can optionally be set to listen even when the screen is off. The processor is lightning fast, with no delay or stuttering in any menu or playback service. However, codecs continue to be a problem.# Codec Support IssuesWhile the TV can process 4K HDR at very high bitrates in H.264/H.265/VP9, it has difficulty with audio outputs. This might be an issue with the AndroidTV SDK (so it's up to the app developer to sort out), but the net effect is some titles with lossless codecs run into problems. For example, with Plex: When streaming Dolby TrueHD, it won't natively play back, and will fall back to Dolby Digital Plus. While it supports pass-through for DTS and DTS-HD, there are stuttering issues with some (but not all) titles. Sometimes a reboot fixes this (only for some titles). I wish I could simply request that the TV do no audio processing, and simply pass it through eARC to my very-capable receiver. That being said, Netflix or Amazon Prime work perfectly (including Atmos).Pros: Easy to use navigation, smooth playback in all streaming appsCons: Wonky Plex support, but decent enough that it's not worth buying a separate box# ConclusionFor me, this is probably the best UHD TV you can buy at the moment (at any size that's supported). I'm not interested in 8K, and given how well this TV does deep contrast, it goes toe-to-toe with OLED. Pop this TV and an OLED in a bright room, and this pulls ahead even further!PS: This gets delivered via Amazon's big electronic freight service, so you can schedule a time and they drop it off in the first area of your home or apartment that's not outside. Super easy & secure (even for returns should something happen).

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Excellent picture, excellent sound, runs right out of the box, a challenge to master
  

*by E***O on Reviewed in the United States on May 24, 2021*

This Sony replaced a five year-old LG 65-inch OLED that suffered from terminal burn in. Except for the burn-in I would have bought another LG or Sony OLED but my TV is on for about 12 hours/day on only a few stations, so I was sure that burn in would be a problem on another OLED.About the Sony. It's terrific. The picture is great. The sound is great. It has some additional speakers on the sides so I rarely feel the need to route the sound through my fancy sound system. The color out of the box is superb and for someone who wants to fiddle with the thing, there are buttons and adjustments galore. Setting it up with a cell phone is a breeze.Aside from the picture and sound I bought the Sony because I'm comfortable with Android and I looked forward to customizing it with the tools available to Android users. That was more of a challenge.Now to the things that I don't like. This TV, if you want to master it has a long learning curve. The remote control, unlike LG's excellent intuitive control is a challenge. As an example, to turn on the TV, press the green button. But then to turn on the cable box, in addition, you have to press the TV button, then the go button. There's a giant button for the rrely used Google Play store and a tiny button to switch A/B stations and another tiny button to mute the TV. The user interface is a kkudgy mess with several ways to do anything and zillions of TV adjustment buttons. Once you get something to work the way that you want or not the way you want, the challenge is to figure out how you got there. As an example, I thought that the remote was broken for a while and Sony help was helpful, but was unable to figure out what was wrong. I ordered another $50 remote, which didn't fix the problem. Eventually, it turned out to be a setting, but I don't remember what it was. A new adventure the next time the remote stops working. One recommendation when you're completely frustrated  is to start over from scratch. Unplug the TV for two minutes to reset the OS.YouTube, as usual is a great resource. I also recommend "Smart" YouTube, a no advertising App that makes the whole TV worth the grief of learning to run it. For me learning to run the tV was a worthwhile challenge, caveat emptor.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Superb TV At Superb Price
  

*by A***N on Reviewed in the United States on March 8, 2021*

We're 'accurate color picture' viewers and this TV checks all the boxes. Plenty bright in a large brightly lit family room and the picture is always fantastic. Speedy apps and eArc works perfectly with our Marantz preamp controlled sound system. Easy to operate and not fussy. Even when filtered but direct evening setting sun in our room briefly hits it the picture still looks great and is fully watchable.Did discover that our old 'HD 1080' thickly shielded HDMI cable wasn't up to the task and had to get a new one but not the TV's fault - some flickering over a 25' distance was 100% a cable problem so this does matter.Our first attempt at 65" 4k was an OLED several years ago (when LG OLEDs were supposedly 'the best') and just didn't like it - picture quality varied from source to source (streaming vs cable box) and cable channels picture quality always varied from channel to channel and seemed to always need tweaking - we got tired of it and returned to BB. Also shadow areas were too dark and washed out (picture universally had too much contrast that different settings only reduced picture quality) and low brightness was an issue. Before I read about burn-in. On the few 4k HDR sources that existed then the picture looked fabulous - but not on what we always watched.Decided to wait a few more years and couldn't be more satisfied - the higher percent of 5/5 Amazon ratings didn't hurt as the competition (in backlit LED TV's) never got reviews that satisfied us and in stores always had overblown colors we didn't like - this is the most color-neutral TV similar to those pre-LED I've ever seen.If Sony reliability holds up we have a winner! Great price, accurate colors out of the box, and easy setup.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-01-24*