---
product_id: 19816989
title: "L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair"
brand: "l'oreal technique"
price: "¥4483"
currency: JPY
in_stock: true
reviews_count: 9
category: "L'oreal Technique"
url: https://www.desertcart.jp/products/19816989-loréal-technique-chroma-true-reds-permanent-hair-color-red-dye
store_origin: JP
region: Japan
---

# Works on light, dark & 100% gray hair Long-lasting true red intensity Anti-Breakage Ceramide R™ Complex L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair

**Brand:** l'oreal technique
**Price:** ¥4483
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with red that refuses to fade!

## Quick Answers

- **What is this?** L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair by l'oreal technique
- **How much does it cost?** ¥4483 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/19816989-loréal-technique-chroma-true-reds-permanent-hair-color-red-dye)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vibrant Red That Lasts:** Keeps your red hair bold and true, wash after wash—no fading, no dulling.
- • **Confidence in Every Strand:** Trusted by thousands with a 4.4-star rating, delivering rich, natural-looking reds that turn heads.
- • **Strengthens While Coloring:** Ceramide R™ Complex penetrates deep to protect hair from breakage during the coloring process.
- • **Salon-Quality Results At Home:** Achieve professional-grade, high-intensity red hues without the salon price tag or hassle.
- • **Universal Shade Compatibility:** Perfectly formulated for all hair bases—light, dark, and even 100% gray for flawless coverage.

## Overview

L'Oréal Technique Chroma True Reds is a permanent hair color designed to deliver vibrant, long-lasting red shades that stay true even after multiple washes. Infused with an Anti-Breakage Ceramide R™ Complex, it strengthens hair while providing excellent gray coverage and works effectively on light, dark, and 100% gray hair. This easy-to-use formula offers salon-quality results at home, making it a top choice for those seeking bold, natural-looking red hair.

## Description

Chroma True Reds permanent hair color is a unique red dye technology that delivers key benefits to customers looking for beautiful red hair color. Formulated with Anti-Breakage Ceramide R™ Complex which penetrates the hair's cortex to condition and help protect against breakage. This long-lasting hair color stays deep and true without shifting tone, even after repeated shampooing. CHROMA True Reds features unique red hues for L'Oreal Technique, including high intensity deep garnet and deep red color shades. These shades are suitable for use on all bases of hair, including light, dark, and 100% gray hair. CHROMA True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.

Review: Great color - Great color I use half of a tube of this with half a tube of American beautiful 6RR the two colors look great together and most importantly it doesn’t look fake. This tube is called cayenne
Review: Great color! Highly recommend - I got my hair done professionally back in October and loved the color, but it was pricey to keep up with every six weeks. After five months of not getting it done, I started looking for an at-home alternative. The picture in the car is before I did my hair, when the color was extremely washed out from October. The other picture is after applying two tubes of Cherry with a level 20 developer. My hair is almost to my butt, if that helps for length reference, and I still had about four tablespoons of color left. The color came out fantastic and looks exactly how it did when I had it professionally done. I can’t speak on how long it will last since I just did my hair, but I’ll update the review if it fades quickly.

## Features

- This product is Manufactured in United States
- This Product is Easy to use
- This product is manufactured in united states
- This product is easy to use

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00YW5Q2HO |
| Best Sellers Rank | #22,634 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #217 in Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Sangria |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 1,566 Reviews |
| Global Trade Identification Number | 00884486229168 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Manufacturer | L'Oreal Technique |
| Manufacturer Part Number | P1111500 |
| Material Type Free | fragrance |
| Model Number | P1111500 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Long-lasting true red shade that doesn't shift tone even after repeated shampooing. |
| UPC | 884486229168 |
| Unit Count | 1.74 Fluid Ounces |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Color:** Sangria
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Long-lasting true red shade that doesn't shift tone even after repeated shampooing.

## Images

![L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair - Image 1](https://m.media-amazon.com/images/I/812jbuqadhL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is Excellence Chroma right for me?**
A: Chroma is suitable for use on all bases of hair, including light, dark and gray.

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great color
*by L***T on April 6, 2026*

Great color I use half of a tube of this with half a tube of American beautiful 6RR the two colors look great together and most importantly it doesn’t look fake. This tube is called cayenne

### ⭐⭐⭐⭐⭐ Great color! Highly recommend
*by S***A on February 9, 2026*

I got my hair done professionally back in October and loved the color, but it was pricey to keep up with every six weeks. After five months of not getting it done, I started looking for an at-home alternative. The picture in the car is before I did my hair, when the color was extremely washed out from October. The other picture is after applying two tubes of Cherry with a level 20 developer. My hair is almost to my butt, if that helps for length reference, and I still had about four tablespoons of color left. The color came out fantastic and looks exactly how it did when I had it professionally done. I can’t speak on how long it will last since I just did my hair, but I’ll update the review if it fades quickly.

### ⭐⭐⭐⭐⭐ Hair care
*by D***S on March 13, 2026*

This product is excellent; it matches the description perfectly and has very good staying power on the hair. Thank you.

## Frequently Bought Together

- L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair
- L'Oreal Technique Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For UniForm Results, Combine With Color of Your Choice
- L'Oreal Technique HiColor Red HiLights Permanent Hair Color For Dark Hair - Intense Red Highlights, No Pre-Lightening Required, No-Drip Creme and Color Resists Fading

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/19816989-loréal-technique-chroma-true-reds-permanent-hair-color-red-dye](https://www.desertcart.jp/products/19816989-loréal-technique-chroma-true-reds-permanent-hair-color-red-dye)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-07-07*