L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond (Very Light Natural Blonde), Pack of 1 Hair Dye Kit

I have been coloring my hair for 20 years. Feria has always been my choice. This is a white blonde on me. I always get compliments on my color; even my stylist, who colors my hair, tells me not to change it. I have a bob just under my ears, and once I apply it all over, comb through, put on a shower cap to avoid any dripping (which isn't really a concern, but I do it out of caution), and set my timer for 22 minutes. Then rinse in the shower and apply the conditioner that is provided. I always wait 48 hours for the next shampoo. I usually color every 5 weeks. Be careful, though, because if you don't like this color and try to go down a few numbers, you may end up with purple hair. Call L'Oréal first if you need to do that.

This color is hard to find sometimes and I don’t enjoy shopping. I love L’Oréal color and the conditioner that is included is one of the best I’ve ever used. I get my hair done at a salon when it’s time for high and low lights and my technician says to just keep on using this as my “base” color because it matches me perfectly and does not damage. The Féria “lifts” faster than the other colors L’Oréal makes, so it also saves time. If I can’t find this color and I need one NOW, I’ll still only use the L’Oréal color that is closest to it because I have been doing so for years and I have grown my hair all the way to my waist more than once. This has never damaged my hair! I am forty/twenty (do the math) and I have long reasonably thick, very “blond” hair. (Like on the box)

This is a great product, easy to use and it covers well

The Loreal Feria no 100 has been my current favorite for the past few years. It provides great lifting with no brassyness. Oddly, despite roots which peek out after a few weeks many people who know me think it's natural! Feria comes with conditioning which keeps my hair soft and managable. My color is slightly lighter than it used to be and looks great with my natural white streak in the front. The color looks especially amazing in the the sun. It looks light blond with a spectrum of highlights! This is the best color system that I've ever used and I have used many different brands and colors because I have always liked to experiment. I don't experiment any more. Feria 100 is the best!

The dye is of good quality. Instruction is easy, mixing everything - quick. The color isn't an exact match, but I used it to lighten dark roots, so it turned out fine. Where my hair was already light, the color is richer, beautiful, and pleasing. The smell isn't very strong or unpleasant. The "cream" sits well on my hair, and bleaches quickly. It goes on without leaving any streaks. I have light brown hair. It gives a wonderful shade on already bleached hair (though it doesn't last long, 3-4 washes). My hair didn't suffer much damage—it's within reasonable limits. If you bleach your hair regularly, you know it's impossible to lighten it without some damage. The key is to monitor your hair's condition during the process and not leave the dye on for too long. The exception is if you're experienced, know how your hair reacts to the dye and what it can withstand, and need a bit more time to achieve the desired result. Sometimes I use less time, sometimes more. Depends. I definitely would recommend this product. Just don't expect miracles. You'll only get that specific color if your hair has been pre-lightened. Radiance and shine depend on your camera, filters, and lighting😉 It won't last a month, though it might hold for about two weeks, depending on how often you wash your hair and on how damaged your hair is. It won't ruin your hair (provided you don't leave it on too long and control the whole process). Overall, I trust this company's products. The prices are a bit steep. I have to color my hair twice a month, so I'd prefer something more affordable.

Good value for 2 pack. I can’t find this color locally

I hope they never discontinue this product! It works so well and the color is beautiful. My hair is straight and thin and the conditioner that comes with this is amazing. Very inexpensive and easy to use.

I've bought this hair dye from Amazon before. When I liked it very much, I ordered 3 packages this time. The Diamond color is great.

Farbe wie beschrieben. Leuchtend hell und langsnhaltend. Der Preis ist zwar etwas teuer aber sieht aus wie beim Friseur.. Werde diese Farbe in Zukunft benutzen.