--- product_id: 197219113 title: "Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads)" brand: "seventh generation" price: "¥6324" currency: JPY in_stock: true reviews_count: 13 category: "Seventh Generation" url: https://www.desertcart.jp/products/197219113-seventh-generation-concentrated-laundry-detergent-stain-fighting-formula-fresh-lavender store_origin: JP region: Japan --- # 96% plant-based formula Triple-enzyme stain fighters 53 loads per 40 oz bottle Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) **Brand:** seventh generation **Price:** ¥6324 **Availability:** ✅ In Stock ## Summary > 🌿 Clean smarter, live greener — join the laundry revolution! ## Quick Answers - **What is this?** Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) by seventh generation - **How much does it cost?** ¥6324 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/197219113-seventh-generation-concentrated-laundry-detergent-stain-fighting-formula-fresh-lavender) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Fresh Lavender Scent:** Infused with 100% essential oils and botanical extracts for a subtle, natural fragrance. - • **Versatile & HE Compatible:** Works seamlessly in both high-efficiency and standard washing machines. - • **Ultra-Concentrated Formula:** Delivers 53 medium loads in a compact 40 oz bottle—less waste, more clean. - • **Eco-Friendly & Biodegradable:** USDA Certified Biobased and cruelty-free, safe for your family and the planet. - • **Powerful Triple-Enzyme Action:** Breaks down tough stains naturally with Protease & Amylase enzymes for spotless results. ## Overview Seventh Generation Concentrated Laundry Detergent combines a powerful triple-enzyme formula with 96% plant-based ingredients to fight tough stains effectively. This 40 oz bottle provides 53 loads of fresh lavender-scented, biodegradable detergent that’s safe for all skin types and compatible with HE and standard machines. Certified cruelty-free and USDA Biobased, it’s the smart, eco-conscious choice for professional millennials who demand clean clothes and a cleaner planet. ## Description Powerfully clean and wonderfully scented – just the way Mother Nature intended. Seventh Generation Sparkling Seaside Concentrated Liquid Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of synthetic fragrances, dyes, or artificial brighteners. This laundry soap uses plant-derived enzyme stain removers like Protease and Amylase to tackle all of life’s messes. We like to keep it real when it comes to scents, too. Fresh Lavender Laundry Detergent is gently scented with 100% essential oils and botanical extracts. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable detergents made with plant-based ingredients. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations. Review: All Natural Lifestyle w Laundry - I love using all natural laundry detergent because I truly do think that it is more effective than normal laundry detergent. It is super easy to use and super versatile for many clothing material. But most importantly, and I think that a lot of natural derivatives of things are downplayed, but this detergent genuinely smells so good like flowers and genuinely cleans clothes and remove stains. Review: Kind to my sensitive skin - This is the purest laundry soap I’ve found. I was using a brand that claimed to be hypoallergenic and wondered why my skin was so itchy. This brand is the only one I’ve found that is kind to my sensitive skin. It cleans very well and leaves laundry bright and stain-free. I like the smaller size bottle that fits in the cupboard and isn’t hard to lift or pour. The cap design means I never have sticky leakage running down the side of the bottle. It lasts a long time because it doesn’t take much for each load. ## Features - Powerful triple-enzyme formula fights tough stains - Fresh Lavender Detergent is gently scented with 100% essential oils and botanical extracts - Concentrated detergent washes 53 medium loads in a high efficiency (HE) or standard machine - USDA Certified Biobased Product 96% made with plant-based ingredients - Shipment contains one 40oz bottle with 53 loads ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0839BFR5Y | | Allergen Information | Sulfites may contain | | Best Sellers Rank | #492 in Health & Household ( See Top 100 in Health & Household ) #11 in Liquid Laundry Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Customer Reviews | 4.6 out of 5 stars 20,946 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 10732913448163 | | Item Dimensions | 3.75 x 5.75 x 11 inches | | Item Form | Liquid | | Item Weight | 3.26 Pounds | | Liquid Volume | 1.18 Liters | | Manufacturer | Unilever | | Material Feature | Biodegradable | | Material Features | Biodegradable | | Material Type Free | Dye Free | | Model Number | 1 | | Number of Items | 1 | | Part Number | 1 | | Product Benefits | Stain Removal, Fresh Scent | | Scent | Fresh Lavender | | Skin Type | All | | Specific Uses For Product | Machine Wash | | Unit Count | 40.0 Fluid Ounces | ## Product Details - **Brand:** Seventh Generation - **Item Form:** Liquid - **Material Type Free:** Dye Free - **Scent:** Fresh Lavender - **Unit Count:** 40.0 Fluid Ounces ## Images ![Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) - Image 1](https://m.media-amazon.com/images/I/71tnU6F2XQL.jpg) ![Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) - Image 2](https://m.media-amazon.com/images/I/71lOSF8ODYL.jpg) ![Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) - Image 3](https://m.media-amazon.com/images/I/81y896mOpAL.jpg) ![Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) - Image 4](https://m.media-amazon.com/images/I/918n3ZwWeyL.jpg) ![Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) - Image 5](https://m.media-amazon.com/images/I/81984TiqqOL.jpg) ## Available Options This product comes in different **Size, Scent** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ All Natural Lifestyle w Laundry *by B***A on April 22, 2026* I love using all natural laundry detergent because I truly do think that it is more effective than normal laundry detergent. It is super easy to use and super versatile for many clothing material. But most importantly, and I think that a lot of natural derivatives of things are downplayed, but this detergent genuinely smells so good like flowers and genuinely cleans clothes and remove stains. ### ⭐⭐⭐⭐⭐ Kind to my sensitive skin *by K***5 on April 9, 2026* This is the purest laundry soap I’ve found. I was using a brand that claimed to be hypoallergenic and wondered why my skin was so itchy. This brand is the only one I’ve found that is kind to my sensitive skin. It cleans very well and leaves laundry bright and stain-free. I like the smaller size bottle that fits in the cupboard and isn’t hard to lift or pour. The cap design means I never have sticky leakage running down the side of the bottle. It lasts a long time because it doesn’t take much for each load. ### ⭐⭐⭐⭐⭐ Excellent detergent *by N***I on April 12, 2026* I swear by Seventh Generation and am glad the bottles are made smaller and with a great fragrance. I have very sensitive skin, yet the fragrance doesn't bother me a bit. My clothes are always fresh and clean. I have to use a laundry room so it's important to have a good detergent ## Frequently Bought Together - Seventh Generation Concentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads) - Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/197219113-seventh-generation-concentrated-laundry-detergent-stain-fighting-formula-fresh-lavender](https://www.desertcart.jp/products/197219113-seventh-generation-concentrated-laundry-detergent-stain-fighting-formula-fresh-lavender) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-05-11*