Distinctive italian design and precision swedish ingenuity gave birth to modern day Panerai. Founded in 1860 in Florence Italy, Panerai instruments assisted commando units of the italian royal navy during world war ii, they were the official supplier to the royal navy until the early 90's. During this period the company expanded to offer products to the civilian market. With positive reception and celebrity endorsement, the company is still one of the most recognizable manufacturers in such a competitive market.
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