---
product_id: 180097231
title: "Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum"
brand: "wet n wild"
price: "¥2812"
currency: JPY
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.jp/products/180097231-prime-focus-primer-serum-for-face-hydrating-for-dry-skin
store_origin: JP
region: Japan
---

# Silky texture for flawless makeup glide Nourishing Rose Water & Green Tea Extracts Ultra-hydrating water-base serum Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum

**Brand:** wet n wild
**Price:** ¥2812
**Availability:** ✅ In Stock

## Summary

> 💄 Glow up your routine with the primer that professionals swear by!

## Quick Answers

- **What is this?** Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum by wet n wild
- **How much does it cost?** ¥2812 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/180097231-prime-focus-primer-serum-for-face-hydrating-for-dry-skin)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Botanical Boost:** Infused with rose water, camellia leaf, and green tea extracts for soothing nourishment
- • **Makeup That Lasts:** Enhances makeup longevity and keeps your look fresh from AM to PM
- • **Hydrate & Prime in One:** Lightweight, water-based serum that preps skin for all-day makeup wear
- • **Cruelty-Free Confidence:** 100% cruelty-free and vegan-friendly, aligning with your ethical beauty values
- • **Flawless Finish Every Time:** Silky creamy texture creates a smooth canvas for foundation to glide effortlessly

## Overview

wet n wild Prime Focus Primer Serum is a lightweight, hydrating water-based makeup primer enriched with rose water, camellia leaf, and green tea extracts. Designed to smooth and prep skin, it ensures longer-lasting makeup with a luminous, flawless finish. Perfect for dry skin and cruelty-free beauty lovers seeking a fresh, natural look that stays put all day.

## Description

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including rose water, Camellia lead extract and green tea extracts, that moisturize and smooth the skin. The silky, creamy texture Creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

Review: Great product at a good price! - I saw a review video and the lady mixed a few pumps of this with her foundation, so I gave it a try. I am pleased. There’s a good amount of product in the bottle & no scent to the product itself. I find that it helps my make-up really stay put. I would purchase again. I have funny skin, and my skin sometimes reacts to products either by drying or breaking out and so far so good. I’ve been using maybe a week now.
Review: Lightweight, Smooth, and Makes Makeup Last - This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine.

## Features

- Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts
- Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B082YQ5Y23 |
| Best Sellers Rank | #12,329 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #86 in Foundation Primers |
| Customer Reviews | 4.3 4.3 out of 5 stars (5,369) |
| Item model number  | 1111598 |
| Manufacturer  | Markwins Beauty Brands |
| Product Dimensions  | 1.2 x 1.2 x 4.54 inches; 3.36 ounces |
| UPC  | 077802115980 |

## Product Details

- **Brand:** wet n wild
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Hydrating
- **Skin Type:** Combination

## Images

![Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum - Image 1](https://m.media-amazon.com/images/I/71t2dPDtBuL.jpg)

## Available Options

This product comes in different **Color, Size, Style** options.

## Questions & Answers

**Q: I know it says you’re vegan, but are you paraben free?**
A: I'm not vegan

**Q: Is this paraben free?**
A: It’s a face make up primer for your pores.

**Q: How do I apply this when using sunscreen?**
A: serums usually go on the first layer of skin care, so apply the serum first then sunscreen.

**Q: Do you wear this under another moisturizer or primer, or this is enough under makeup, particularly for powder foundations?**
A: Under another moisturizing primer

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product at a good price!
*by K***N on February 10, 2026*

I saw a review video and the lady mixed a few pumps of this with her foundation, so I gave it a try. I am pleased. There’s a good amount of product in the bottle & no scent to the product itself. I find that it helps my make-up really stay put. I would purchase again. I have funny skin, and my skin sometimes reacts to products either by drying or breaking out and so far so good. I’ve been using maybe a week now.

### ⭐⭐⭐⭐⭐ Lightweight, Smooth, and Makes Makeup Last
*by S***E on February 5, 2026*

This stuff is great! It goes on lightweight and silky, and it makes my skin feel smooth right away. My makeup applies more evenly and stays in place much longer when I use this first. It doesn’t feel greasy or heavy, and it works well under foundation without pilling. I’ve noticed my makeup looks fresher throughout the day, even after hours of wear. Great quality for the price and a little goes a long way. I will definitely keep using this in my routine.

### ⭐⭐⭐⭐ Great Product!
*by T***G on December 7, 2025*

Received product and liked it was carefully packaged. It had an untampered seal to protect from any liquid spilling during the shipping process. I got a full bottle! I have tried it and it applies like a liquid, then becomes sticky- which is what was advertized. Makeup stays put longer than expected. I have only used the product during cooler months and don't know if it is effective in warmer climates but I give 4 stars because it’s efficacy. I only wish it was more hydrating and less drying. I will try it during the rainy season / hotter seasons and perhaps update my review. For now, I can say it works, is unscented, and applies evenly into skin. If you like primer- you might give it a try and be pleased. Thanks, Wet-n-Wild!

## Frequently Bought Together

- wet n wild Prime Focus Primer Serum for Face, Hydrating for Dry Skin, Makeup Primer Serum
- Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
- wet n wild Cooling Hydra De-Puffer, Soothing Face Makeup Primer Stick with Vitamin E & Caffeine, Instant Skin Refreshments for All Skin Types and Complexions, Vegan & Cruelty-Free

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-18*