--- product_id: 17444901 title: "Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz" brand: "rimmel" price: "¥2160" currency: JPY in_stock: true category: "Rimmel" url: https://www.desertcart.jp/products/17444901-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long store_origin: JP region: Japan --- # Precision tip for sharp lines Waterproof up to 10h Built-in smudger & sharpener Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz **Brand:** rimmel **Price:** ¥2160 **Availability:** ✅ In Stock ## Summary > 🎨 Define your day, smudge your limits. ## Quick Answers - **What is this?** Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz by rimmel - **How much does it cost?** ¥2160 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/17444901-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Seamless Blending:** Integrated smudger lets you create smoky, sultry eyes in seconds—no extra tools required. - • **All-Day Confidence:** Waterproof formula keeps your look flawless for up to 10 hours, no touch-ups needed. - • **Pinpoint Precision:** Craft bold or subtle lines effortlessly with the ultra-sharp, highly pigmented tip. - • **Rich, Intense Color:** Experience deep, vibrant Rich Brown pigment that enhances every eye color and skin tone. - • **London Chic Essential:** A must-have for the modern professional who demands style that works from boardroom to bar. ## Overview Rimmel London Exaggerate Waterproof Eye Definer in Rich Brown is a highly pigmented, long-wearing eyeliner pencil featuring a built-in smudger and sharpener. Designed for precision and versatility, it delivers up to 10 hours of waterproof wear with intense color payoff, perfect for creating everything from sharp lines to smoky looks. Ideal for professionals seeking a reliable, stylish eye makeup essential. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and highly pigmented for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. ## Features - Built-in smudger and sharpener. - Intensely pigmented shades. - High-precision lines and subtle blending. - Highly pigmented, waterproof eyeliner formula. - Up to 10 hours of long-lasting wear. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00LWK7ISY | | ASIN | B00LWK7ISY | | Additional Features | Waterproof | | Age Range Description | Adult | | Best Sellers Rank | #1,541 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #20 in Eye Liners | | Brand Name | Rimmel | | Color | Rich Brown | | Container Type | Tube | | Country as Labeled | Germany | | Coverage | Full | | Customer Reviews | 4.5 4.5 out of 5 stars (26,814) | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy,Metallic,Shimmery,Matte,Satin | | Global Trade Identification Number | 03607347886945 | | Item Dimensions | 0.33 x 0.33 x 5.39 inches | | Item Form | Pencil | | Item Weight | 4.54 g | | Item model number | RLWED212 | | Manufacturer | Coty Beauty | | Manufacturer | Coty Beauty | | Manufacturer Part Number | 3607347886945 | | Material Features | Waterproof | | Material Type Free | Long Wearing | | Model Number | RLWED212 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Long Lasting | | Product Dimensions | 0.33 x 0.33 x 5.39 inches; 0.18 ounces | | Skin Tone | All | | Skin Type | All | | Unit Count | 1 Count | ## Product Details - **Brand:** Rimmel - **Color:** Rich Brown - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Long Lasting ## Images ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 1](https://m.media-amazon.com/images/I/21gvr9f6nzL.jpg) ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 2](https://m.media-amazon.com/images/I/21RLxRuSJQL.jpg) ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 3](https://m.media-amazon.com/images/I/51rqm0E75GL.jpg) ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 4](https://m.media-amazon.com/images/I/31JFn3PNXxL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What's the difference between Blackest Black and Noir color?** A: I’ve worn both Noir and blackest black for 6 years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner. It stays on for 16 hours or longer. **Q: Cruelty free?** A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps! **Q: Why are these not in tamper prof packaging? Not acceptable** A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety. **Q: Does richest brown and blackest black come as a set??** A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help. ## Frequently Bought Together - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz - NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/17444901-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long](https://www.desertcart.jp/products/17444901-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-29*