---
product_id: 17327196
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "¥4645"
currency: JPY
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/17327196-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: JP
region: Japan
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** ¥4645
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** ¥4645 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/17327196-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete At-Home Kit:** Includes developer crème, gloves, and detailed instructions—everything you need for a flawless, professional finish at home.
- • **Gray Coverage Mastery:** Effectively covers stubborn grays with rich, natural-looking medium chestnut brown tones—confidence in every strand.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
- • **Precision Application:** No-drip gel formula ensures mess-free, salon-quality coverage with every use—perfect for the busy professional.
- • **Salon-Quality Conditioning:** Infused with Vitamin E and a Shine Protect Conditioner to keep hair silky, resilient, and brilliantly shiny post-color.

## Overview

L'Oreal Paris Superior Preference Medium Chestnut Brown offers a permanent, no-drip gel hair color that delivers rich, luminous, and fade-defying results for up to 9 weeks. Designed for all hair types, it provides excellent gray coverage while conditioning hair with a Vitamin E-infused Shine Protect Conditioner and UV filter. This complete at-home kit ensures salon-quality color and shine with easy, precise application.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Just Do IT! - I ordered Cool Darkest Brown 3C// I have brown hair with a brassy red/orange color that seems to have gotten more brassy the older I've gotten. This stuff is the perfect color, it takes my hair back to chocolate brown, I am very satisfied I honestly was expecting it to come out darker but it's perfect.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002LKCMJO |
| Best Sellers Rank | #140 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5CB Medium Chestnut Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 55,073 Reviews |
| Global Trade Identification Number | 00071249158289 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 0.01 Kilograms |
| Manufacturer | L'Oreal Paris |
| Material Features | Highlights |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| UPC | 071249158289 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 5CB Medium Chestnut Brown
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81bnCO+4rIL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/71QuU0f3usL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Just Do IT!
*by M***T on February 20, 2026*

I ordered Cool Darkest Brown 3C// I have brown hair with a brassy red/orange color that seems to have gotten more brassy the older I've gotten. This stuff is the perfect color, it takes my hair back to chocolate brown, I am very satisfied I honestly was expecting it to come out darker but it's perfect.

### ⭐⭐⭐⭐⭐ Fantastic color.
*by B***N on February 20, 2026*

Fantastic color ! Compared to beauty shops $65.00. Color this a pure match. Love the product.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CB Medium Chestnut Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-01*