--- product_id: 172570294 title: "Brown Shuga® by Puresweet 500g, Natural Brown Sugar Alternative, No Bitter Aftertaste, Keto and Diabetic Friendly, Non GMO, Vegan, With Stevia." brand: "puresweet" price: "¥4924" currency: JPY in_stock: true reviews_count: 8 url: https://www.desertcart.jp/products/172570294-brown-shuga-by-puresweet-500g-natural-brown-sugar-alternative-no store_origin: JP region: Japan --- # 100% natural, non-GMO & vegan Resealable & recyclable pouch Zero sugar, keto & diabetic friendly Brown Shuga® by Puresweet 500g, Natural Brown Sugar Alternative, No Bitter Aftertaste, Keto and Diabetic Friendly, Non GMO, Vegan, With Stevia. **Brand:** puresweet **Price:** ¥4924 **Availability:** ✅ In Stock ## Summary > 🍯 Sweeten smarter, live better! ## Quick Answers - **What is this?** Brown Shuga® by Puresweet 500g, Natural Brown Sugar Alternative, No Bitter Aftertaste, Keto and Diabetic Friendly, Non GMO, Vegan, With Stevia. by puresweet - **How much does it cost?** ¥4924 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/172570294-brown-shuga-by-puresweet-500g-natural-brown-sugar-alternative-no) ## Best For - puresweet enthusiasts ## Why This Product - Trusted puresweet brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Seamless sugar swap:** Use it 1:1 as a direct substitute in all your favorite recipes—no extra prep needed. - • **Eco-conscious packaging:** Keep freshness locked in with a resealable pouch that’s also recyclable—good for you and the planet. - • **Pure, natural ingredients:** Crafted from erythritol, stevia, and caramel for a clean, natural sweetness with no bitter aftertaste. - • **Vegan & non-GMO certified:** Indulge confidently knowing it aligns with your ethical and health values. - • **Sweetness without the guilt:** Enjoy the rich brown sugar taste with zero sugar impact—perfect for keto and diabetic lifestyles. ## Overview Brown Shuga® by Puresweet is a 500g natural brown sugar alternative made from erythritol, stevia, and caramel. It delivers the authentic taste of brown sugar without sugar’s negative effects, making it ideal for keto and diabetic diets. Packaged in a resealable, recyclable pouch, it’s vegan, non-GMO, and free from bitter aftertaste—perfect for health-conscious, eco-aware professionals seeking guilt-free sweetness. ## Description Product Description This a great tasting brown sugar alternative with none of the bad side effects real brown sugar has but with an almost identical taste. Ingredients Erythritol, Stevia, Caramel. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Use as a direct substitute for sugar in food and drinks. No need extra preparation. Manufacturer Contact Information Puresweet, London, NW27HJ. 02084557766 See more ## Features - Great taste - 100% Natural - Sugar free - No Bitter aftertaste - Resealable and recyclable pouch ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B081QPCCQF | | Country Of Origin | USA | | Manufacturer | Puresweet | | Package Dimensions | 20.7 x 15.6 x 6.4 cm; 500 g | ## Product Details - **Allergen information:** Contains: Egg Free, Gluten Free, Milk Free, Peanut Free, Wheat Free - **Brand:** Puresweet - **Item form:** Crystal - **Item package quantity:** 1 - **Item weight:** 500 Grams - **Number of items:** 1 - **Package information:** Pakeet - **Package weight:** 0.51 Kilograms - **Speciality:** Vegan - **Unit count:** 500.0 gram ## Images ![Brown Shuga® by Puresweet 500g, Natural Brown Sugar Alternative, No Bitter Aftertaste, Keto and Diabetic Friendly, Non GMO, Vegan, With Stevia. - Image 1](https://m.media-amazon.com/images/I/81jgtPtPsRS.jpg) ## Available Options This product comes in different **Size Name** options. ## Questions & Answers **Q: can you confirm this has actually ZERO carbs then despite the caramel flavour? sukrin uses caramel too and it's 2g carbs per 100, nkd is 6g.** A: Well. I have been using this one for a while now mainly because it has 0 calories and is is 0 Glycemic. with all natural ingredients with the sweetness coming from Stevia. It has 4g of carbs per serving but THERE ARE DIFFERENT FORMS OF CARBS. The carbs in this Brown Shuga are the type that do not effect blood sugar therefore ideal for Ketogenic diets. I have been on a totally sugar free diet for 3 years and this is the best one I have found for my taste. I hope this helps cos I love it especially on my porridge in the mornings and baking with the protein low carb flour which i buy. Kindest Regards Ronnie :) **Q: What is in this sweetener apart from stevia** A: Erythritol and caramel. **Q: Why does this have 4g of carbs when erythritol gold and sucrin gold doesn't?** A: I'm not sure where you have been looking on their packaging but both of those products that you mentioned have 100% carbs! **Q: Packaging states “excessive consumption may produce laxative effects” can you tell me how much may be construed as excessive?** A: Personally, I've always liked my morning tea or coffee quite sweet, i use about 2 full teaspoons myself and havent had any laxative like effects. I guess prolonged consumption of maybe 2-3 teaspoons over the course of a day (5-6 times) would produce those effects. ## Customer Reviews ### ⭐⭐⭐⭐⭐ My favourite Keto sugar. *by on Reviewed in the United Kingdom 1 April 2024* I always buy this sugar. It behaves just like real sugar and the taste isn’t bad. It will never fully replicate raw brown sugar but for Keto baking, it’s indistinguishable and it’s the closest you’ll get to brown sugar.Pros:Reasonably priced.Tastes very similar to real brown sugar.Decent size pack of 500gBehaves just like real sugar so perfect for making Keto millionaires shortbread or caramel sauces.No horrible aftertaste.Cons:I genuinely can’t think of any. This is an excellent product for the low carb/keto/diabetics among us or simply those who want to cut down on sugar. ### ⭐⭐⭐⭐⭐ Great *by on Reviewed in the United Kingdom 27 April 2026* Great brown sugar alternative. ### ⭐⭐⭐⭐ It’s true, it is just like Brown sugar without any aftertaste. *by on Reviewed in the United Kingdom 5 March 2026* I can always taste any sweetener whether it is artificial or a natural sweetener, as they always leave that bitter twang no matter what ones I have tried.I have just become diabetic so I was looking for yet another healthier alternative to sugar and came across this.I was very skeptical but going by the good reviews I decided to try it.Wow, I have actually found a alternative sugar that DOESN’T leave that aftertaste and it tastes just like Brown sugar, the grains are smoother and to my taste buds it isn’t as sweet but really it’s very close.It also smells like Brown sugar so I am amazed, but the only reason I haven’t given it 5 stars is the price, like other reviewers have mentioned.If you compare it to normal Brown sugar this is very expensive but then you have to look at the positive that it doesn’t give you the aftertaste.But regardless of this I will be buying this regularly, I am very pleased I found this product. ## Frequently Bought Together - Brown Shuga® by Puresweet 500g, Natural Brown Sugar Alternative, No Bitter Aftertaste, Keto and Diabetic Friendly, Non GMO, Vegan, with Stevia. - NKD Living 100% Natural Erythritol 1 Kg (2.2 lb) Granulated Zero Calorie Sugar Replacement - Seba Garden Extra Fine Almond Flour Blanched 1Kg Ziplock Packing Resealable Ground Almond from California Keto Friendly --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/172570294-brown-shuga-by-puresweet-500g-natural-brown-sugar-alternative-no](https://www.desertcart.jp/products/172570294-brown-shuga-by-puresweet-500g-natural-brown-sugar-alternative-no) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-24*