---
product_id: 1704818
title: "The Effortless Experience: Conquering the New Battleground for Customer Loyalty"
price: "¥6432"
currency: JPY
in_stock: true
reviews_count: 13
url: https://www.desertcart.jp/products/1704818-the-effortless-experience-conquering-the-new-battleground-for-customer-loyalty
store_origin: JP
region: Japan
---

# The Effortless Experience: Conquering the New Battleground for Customer Loyalty

**Price:** ¥6432
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Effortless Experience: Conquering the New Battleground for Customer Loyalty
- **How much does it cost?** ¥6432 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/1704818-the-effortless-experience-conquering-the-new-battleground-for-customer-loyalty)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Effortless Experience: Conquering the New Battleground for Customer Loyalty [Dixon, Matthew, Toman, Nick, DeLisi, Rick] on desertcart.com. *FREE* shipping on qualifying offers. The Effortless Experience: Conquering the New Battleground for Customer Loyalty

Review: Too Often We're Solving The Wrong Problem - Too often, we're solving the wrong problem! We think customers want a delightful customer service experience. We design our processes, train our people, measure them on delighting the customer. We implement self service tools, web conferencing, provide the latest in technology all in the spirit of serving the customer. At the same time, we are trying to make our customer service organizations as cost effective and efficient as possible. So our customer service strategies are constrained, rightfully so, by our business strategies. But is this really the right problem to be solving? Is this what customers really want. Yes, they absolutely want to be treated well, by skilled and polite people. But more then anything else, they want their problem solved---as quickly and effortlessly as possible. And that's where we go wrong in so many cases. We are solving for the wrong problem. If we started focusing on effortless customer service experience, we would probably change everything we do. We would possibly reduce the cost of service delivery, more effectively drive customer loyalty, and so on. This book turns much of our traditional thinking about customer service upside down. It provides data challenging old thoughts about a "delighted customer" is a loyal customer--both spending more and recommending you more. This is a must read and think book for anyone in Customer Service. It's a must read book for every sales and marketing executive. It should stimulate everyone to question their assumptions, reframing what they do to create effortless experiences.
Review: Great customer experience - It’s a good book. Does a good job of explaining why and how it is important to have an easy customer experience. It’s discussion about least amount of effort really does mean a lot with the current world environment.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #101,436 in Books ( See Top 100 in Books ) #32 in Customer Relations (Books) #40 in Direct Marketing (Books) #52 in Marketing & Consumer Behavior |
| Customer Reviews | 4.5 4.5 out of 5 stars (780) |
| Dimensions  | 6.16 x 0.89 x 9.26 inches |
| Edition  | . |
| ISBN-10  | 1591845815 |
| ISBN-13  | 978-1591845812 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | September 12, 2013 |
| Publisher  | Portfolio |

## Images

![The Effortless Experience: Conquering the New Battleground for Customer Loyalty - Image 1](https://m.media-amazon.com/images/I/814suMjM4uL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Too Often We're Solving The Wrong Problem
*by D***K on September 12, 2013*

Too often, we're solving the wrong problem! We think customers want a delightful customer service experience. We design our processes, train our people, measure them on delighting the customer. We implement self service tools, web conferencing, provide the latest in technology all in the spirit of serving the customer. At the same time, we are trying to make our customer service organizations as cost effective and efficient as possible. So our customer service strategies are constrained, rightfully so, by our business strategies. But is this really the right problem to be solving? Is this what customers really want. Yes, they absolutely want to be treated well, by skilled and polite people. But more then anything else, they want their problem solved---as quickly and effortlessly as possible. And that's where we go wrong in so many cases. We are solving for the wrong problem. If we started focusing on effortless customer service experience, we would probably change everything we do. We would possibly reduce the cost of service delivery, more effectively drive customer loyalty, and so on. This book turns much of our traditional thinking about customer service upside down. It provides data challenging old thoughts about a "delighted customer" is a loyal customer--both spending more and recommending you more. This is a must read and think book for anyone in Customer Service. It's a must read book for every sales and marketing executive. It should stimulate everyone to question their assumptions, reframing what they do to create effortless experiences.

### ⭐⭐⭐⭐⭐ Great customer experience
*by I***W on May 16, 2024*

It’s a good book. Does a good job of explaining why and how it is important to have an easy customer experience. It’s discussion about least amount of effort really does mean a lot with the current world environment.

### ⭐⭐⭐⭐ Book on Improving Call Center Experience
*by T***S on March 29, 2025*

This is a call center book. If you run one, then it's for you. The author tries to say it applies to all types of services - including B2B. The research is impressive and I'm sure all types of companies can take something away from it. But it is very focused on ways to improve customer call center experience.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-06*