ALL-IN-ONE BEACH UMBRELLA SYSTEM. Includes ULTRA Base (compliant with the ASTM F3681-24 Beach Umbrella Safety Standard). (Deep Ocean Blue)

My local beach raised their umbrella rental to $20/day so I thought might as well buy one on my own.Beach Bub is very sturdy and super easy to set up. It looks complicated but it's easy. Takes me maybe 3-4 mins to set up.Keep in mind though, it is heavier than most cheap umbrellas because it has a lot of components and it is sturdy.Fits 2 standard chairs and some under the shade comfortably.The bag itself is also very sturdy and heavy material.It was pricy but worth it. I'll be using it for many years to come.

I never ever write reviews.... yeah yeah yeah, you've heard it before. It is true though. I couldn't help it, I was so pleased with this purchase that I had to, so here it goes:Very easy to set up and take down, unbelievably sturdy in high winds on the east coast during hurricane Ernesto's approach. Beautifully made, and stitched, the entire system is made of high quality parts and materials. Even the bag is well designed and sturdy. The umbrella spars were very thick and the hat and towel hooks were so strong that they held a full backpack cooler at one point during the day, drinks and all.Other nearby umbrellas were collapsing, blowing away, flipping inside out, or forcing people to take them down for the day. Not the BUB. It stood perfectly straight and tall all day long, like a 100 year old oak tree, barely even wiggling in the wind. I was totally flabbergasted. I was sure that the strong winds would destroy any notions that I had of this thing holding up to the gusty onslaught, fully expecting disappointment. At the end of the day the umbrella was still standing, even laughing directly into the face of nature itself and all the while I was laughing at how glad I was for buying this thing before my trip.If you're looking for the perfect beach umbrella, don't bother looking at anything else, this is the one. I've spent years suffering with broken, flimsy, finicky systems that just made breezy days nothing but miserable. This is the best one I have ever used, period. No seriously, nothing comes close to this thing.I'd give it 10 stars if I could and I'll be buying several more.

Easy set up and definitely worth the money.Umbrella is sturdy and the wind did not bother it.

I ordered the BeachBUB as the latest in a long line of shade-casting beach products. My family and I spend about a month every summer on the Delaware coast, mixing ocean and bay beach days. Here are my thoughts after the first week of use:Setup: I would say that setting this thing up takes about the same amount of time as any standard beach umbrella. For several years we used a popular brand of ‘tent’ that was just an umbrella set into the sand at an angle with some additional pieces of fabric to create a half-dome. Setting the beachBUB up was substantially faster than that. The real advantage of this setup is how straightforward it is. There is no trying to screw anything down tighter, no kicking sand up against the umbrella shaft and adding water, no screwing around with the angle to minimize the impact of the wind. Just follow the steps, and the setup is bullet-proof every single time.Quality: This is evident from the first unpacking. Every piece of hardware, whether metal or plastic, is more robust than on any umbrella I’ve seen short of the beach rentals (which appear to be made of small trees and WW2 era cotton canvas). Due to the thicker material and better hardware, this thing does not pack down as small as I’m used to. Because of this, it does not fit into the umbrella holder on most popular beach carts. This isn’t an issue, however, because the bag that comes with this thing is marvelous. The bag is oversized, so stuffing everything in is never stressful. The strap is wide and padded, so carrying is comfortable and effortless.Effectiveness: For the first several days of our most recent week at the beach, the weather was pretty standard. Hot, a slight breeze, no real issues. Because of this, the beachBUB just looked like a standard, albeit slightly nicer, beach umbrella. And then, on our last beach day, we set up in 20 mph sustained with 35 mph gusts. I watched every single other shade system around us collapse or rip straight out of the sand. People either had to abandon the desire for shade altogether, or sit next to their shade in order to hold it still. The beachBUB didn’t move. Because of the hub system at the bottom, the thing doesn’t rotate. It barely wiggles. I left it up all day long and never once even considered lowering the canopy. I know it’s rated to 45 mph, but i honest’y feel like it could do much more. Turns out that having a giant sandbag anchored to the base of your umbrella is pretty effective. This is what really sold me. Easy set up, no stress about wind, amazing.We also purchased the beachBUB table, which was also excellent. I set it up with its own independent pole, however I think I will mount it to the umbrella moving forward. While using its own pole allows you to get it into a slightly better position, you have to re-anchor the pole every hour or so as the shade moves with the sun. By attaching it to the umbrella pole, you can just spin it around without having to relocate anything.Long story short, I’m very happy with my beachBUB purchases. I tend to prefer buying quality items that do their job well and will last a long time, and I feel like I’ve gotten that here. Yes, these items are expensive, but to me they are worth the money spent. While the jury is still out on long term durability, I feel very confident that everything will hold up. I don’t write many reviews, but I felt compelled to in this case. This has taken all the thought out of our beach-day setup. As my kids get older and our family of four needs to bring two umbrellas instead of one, I have no doubt I will purchase another beachBUB system. Cheers.One downside, as an afterthought, is that I do wish the umbrella tilted. I understand why they didn’t add the mechanism, and the company does make a sun shade that is supposed to serve the same purpose, so perhaps I’ll give that a try.