---
product_id: 16859762
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "¥4965"
currency: JPY
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark
store_origin: JP
region: Japan
---

# 25 min full cure time Fade-defying shine system 50+ luminous shades Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** ¥4965
**Availability:** ✅ In Stock

## Summary

> ✨ Own your color, own the room! ✨

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** ¥4965 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Conscious Formula:** Diethanolamine-free and compostable packaging for beauty with a conscience.
- • **Long-Lasting Radiance:** Experience vibrant, fade-defying color that stays brilliant wash after wash.
- • **Quick & Easy Application:** Achieve salon-quality results in just 25 minutes with our translucent gel formula.
- • **Care Supreme Conditioning:** Infused with a shine serum conditioner that nourishes hair while locking in color.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style effortlessly.

## Overview

L'Oreal Paris Superior Preference 4R Dark Auburn is a permanent hair color kit featuring a unique fade-defying gel formula paired with Care Supreme Conditioner and Shine Serum. Trusted since 1973, it delivers long-lasting, vibrant color with depth and dimension in just 25 minutes. With over 50 shades available, this diethanolamine-free, compostable-packaged product is designed for all hair types seeking salon-quality shine and color longevity.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| Best Sellers Rank | #212 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 4R Dark Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 59,048 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249253052 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Serum,Spray |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 0.24 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | I0026892 |
| Material Features | Compostable |
| Material Type Free | Diethanolamine Free |
| Model Number | I0026892 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Size Name | Pack of 1 |
| Product Benefits | Color Protection |
| Recommended Uses For Product | Softening |
| Set Name | Single Pack |
| Suitable Hair Color | Red |
| UPC | 071249253052 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 4R Dark Auburn
- **Item Form:** Serum,Spray
- **Package Information:** Bottle
- **Product Benefits:** Fade Defying

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81+tPMafg3L.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/81Dp7G9qaTL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/71E3a2pGxPL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/81vlLYGcHqL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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**Shop now:** [https://www.desertcart.jp/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark](https://www.desertcart.jp/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-19*