---
product_id: 16859762
title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "¥5020"
currency: JPY
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/16859762-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color
store_origin: JP
region: Japan
---

# 25 min full cure time Fade-defying shine system 50+ luminous shades L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** ¥5020
**Availability:** ✅ In Stock

## Summary

> ✨ Own your color, own the room! ✨

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** ¥5020 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/16859762-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Conscious Formula:** Diethanolamine-free and compostable packaging for beauty with a conscience.
- • **Long-Lasting Radiance:** Experience vibrant, fade-defying color that stays brilliant wash after wash.
- • **Quick & Easy Application:** Achieve salon-quality results in just 25 minutes with our translucent gel formula.
- • **Care Supreme Conditioning:** Infused with a shine serum conditioner that nourishes hair while locking in color.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style effortlessly.

## Overview

L'Oreal Paris Superior Preference 4R Dark Auburn is a permanent hair color kit featuring a unique fade-defying gel formula paired with Care Supreme Conditioner and Shine Serum. Trusted since 1973, it delivers long-lasting, vibrant color with depth and dimension in just 25 minutes. With over 50 shades available, this diethanolamine-free, compostable-packaged product is designed for all hair types seeking salon-quality shine and color longevity.

## Description

Bring salon-quality hair color home with L'Oreal Paris Superior Preference Permanent Hair Color. Designed for anyone seeking an at-home alternative to salon coloring, its salon-inspired formula delivers rich, luminous, fade-defying color for up to 9 weeks with gray coverage and natural looking results. Whether you are refreshing your signature shade, coloring your hair all over or touching up roots, Superior Preference lets you color on your schedule without booking a salon appointment. The no-drip oil-in-gel texture offers better hair adherence for precise application and even coverage, while its conditioning gel texture coats the hair fiber. Each kit includes Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves and an instruction leaflet. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps maintain first-day color vibrancy and leaves hair feeling soft and silky. Suitable for all hair types, Superior Preference offers colorist crafted shades across blonde, brown, black and red tones to help you find your signature color. Consult the shade guide on the box for results based on your starting hair color, and follow the included instructions for your chosen application. One box is recommended for short to medium hair, while two to three boxes may be needed for long or thick hair. Pair with L'Oreal Paris EverPure Glossing Shampoo for a full at-home hair care routine. Enjoy the convenience of permanent hair color from the comfort of your own home.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| Best Sellers Rank | #158 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 4R Dark Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 58,720 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249253052 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Serum,Spray |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 0.24 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | I0026892 |
| Material Features | Compostable |
| Material Type Free | Diethanolamine Free |
| Model Number | I0026892 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Size Name | Pack of 1 |
| Product Benefits | Fade Defying |
| Recommended Uses For Product | Softening |
| Set Name | Single Pack |
| Suitable Hair Color | Red |
| UPC | 071249253052 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 4R Dark Auburn
- **Item Form:** Serum,Spray
- **Package Information:** Bottle
- **Product Benefits:** Fade Defying

## Images

![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81+tPMafg3L.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/81Dp7G9qaTL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/71E3a2pGxPL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/81vlLYGcHqL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-11-15*