--- product_id: 168301494 title: "Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml" brand: "wella professionals" price: "¥3984" currency: JPY in_stock: true reviews_count: 8 category: "Wella Professionals" url: https://www.desertcart.jp/products/168301494-wella-illumina-color-permanent-hair-color-no-4-medium-brown store_origin: JP region: Japan --- # Up to 3 levels of lift Formulated without animal-derived ingredients Incredible hair protection Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml **Brand:** wella professionals **Price:** ¥3984 **Availability:** ✅ In Stock ## Summary > 🌟 Illuminate your look with Wella Illumina – where color meets brilliance! ## Quick Answers - **What is this?** Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml by wella professionals - **How much does it cost?** ¥3984 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/168301494-wella-illumina-color-permanent-hair-color-no-4-medium-brown) ## Best For - wella professionals enthusiasts ## Why This Product - Trusted wella professionals brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle Yet Powerful:** Up to 3 levels of lift with a formula that protects and nourishes hair integrity. - • **Ethically Formulated:** Cruelty-free and free from harsh resorcinol, aligning with conscious beauty values. - • **Sheer Natural Radiance:** Delivers a luminous, natural-looking medium brown that enhances your unique hair tone. - • **Light Reflection Technology:** Reveals unseen light spectrums for hair that shines with multidimensional brilliance. - • **Salon-Quality Transformation:** Experience professional-grade permanent color that’s perfect for first-timers and color-shy clients alike. ## Overview Wella Illumina Color Permanent Hair Color in Medium Brown (No. 4) is a 60 ml professional-grade cream that offers up to 3 levels of lift while delivering a sheer, natural-looking finish. Its innovative light reflection technology enhances hair’s natural shine and protects hair health. Formulated without animal-derived ingredients and harsh chemicals like resorcinol, it’s ideal for all hair types, including sensitive and color-shy clients. Trusted by professionals, this cruelty-free formula transforms your hair with salon-quality results and a luminous, multidimensional medium brown shade. ## Description Product Description Wella Illumina hair colour elevates light to its highest spectrum revealing previously unseen potential in hair. Formulated without animal-derived ingredients, now you can make light your own and create new colour expressions that stir the senses and emotions of every client. Setting a new benchmark for naturalness in hair colour with incredible light reflection and incredible hair protection while providing irresistible hair quality. Comes in 4 Medium Brown colour shade. Ingredients water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene. Directions 1. Shake before use. 2. Apply and distribute the colour cream evenly on the hair. 3. Leave the paint to work according to the instructions. 4. Rinse and shampoo the hair thoroughly. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. Review: Best so far - I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse. Review: Very quick delivery - I knew what I was getting and the postage was super quick. Very pleased. ## Features - Lighten, darken and enhance natural hair colour - Gives a sheer natural looking result - With incredible light reflection and hair protection - Perfect first time experience for colour shy clients - Up to 3 levels of lift ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00TZL849E | | Benefits | Transforms your hair colour into something magical that you wouldn't even dream of | | Best Sellers Rank | 1,049 in Beauty ( See Top 100 in Beauty ) 22 in Permanent Hair Colour | | Brand | Wella Professionals | | Brand Name | Wella Professionals | | Colour | 4 Medium Brown | | Container Type | Tube | | Customer Reviews | 4.6 out of 5 stars 162 Reviews | | Global Trade Identification Number | 04015600791056, 08005610543291 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item Type Name | Illumina Color Permanent Hair Color, No. 4 Medium Brown | | Item Weight | 0.06 Kilograms | | Item form | Cream | | Manufacturer | Coty Inc. | | Manufacturer Part Number | 8005610543291 | | Material Features | Natural | | Material Type Free | Resorcinol Free | | Model Number | 8005610543291 | | Number of Items | 1 | | Package information | Tube | | Product Warranty | 2 year manufacturer | | Product benefits | Transforms your hair colour into something magical that you wouldn't even dream of | | Recommended Uses For Product | salon | | Unit Count | 60 millilitre | ## Product Details - **Brand:** Wella Professionals - **Colour:** 4 Medium Brown - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Resorcinol Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Transforms your hair colour into something magical that you wouldn't even dream of - **Unit count:** 60 millilitre ## Images ![Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Image 1](https://m.media-amazon.com/images/I/51CPOicHBCL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I have bleached my hair to a level 8 but it has slight orangey yellow tint. What % developer will i need to use with this?** A: Hi, as a toner I would use colour touch 1.9%. I purchased 10/69 too use as a toner after lifting my own hair. Hope this helps you. **Q: Should I apply this to wet or dry hair?** A: You apply this hair color to dry hair. **Q: do i need to use a developer with illumina clour for grey coverage?** A: Hi Yes illumina needs developer if your adding colour into the hair to cover Grey you would use 6% 20vols equal messures **Q: What developer should i use? What is thr difference to the desiered affect between using a 40% and a 30%?** A: For a permanent hair dye, it is generally advised to use a 6% 20volume peroxide. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best so far *by Y***M on 5 October 2025* I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse. ### ⭐⭐⭐⭐⭐ Very quick delivery *by J***E on 15 May 2022* I knew what I was getting and the postage was super quick. Very pleased. ### ⭐⭐⭐⭐⭐ True colour *by D***N on 7 August 2021* Love this product ## Frequently Bought Together - Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Wella Welloxon Perfect 4 Percent 13 Vol Creme Developer, 1.101 kg 8005610617428 - Wella Professionals Illumina Permanent Haircolor, Number 4/ --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/168301494-wella-illumina-color-permanent-hair-color-no-4-medium-brown](https://www.desertcart.jp/products/168301494-wella-illumina-color-permanent-hair-color-no-4-medium-brown) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-10*