---
product_id: 16711355
title: "RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz."
brand: "rich"
price: "¥537"
currency: JPY
in_stock: false
reviews_count: 9
url: https://www.desertcart.jp/products/16711355-rich-pure-luxury-curl-defining-cream-for-curly-and-wavy
store_origin: JP
region: Japan
---

# Frizz control + natural shine boost Enriched with Argan, Coconut & Wheat Protein 120ml ultra-hydrating cream RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz.

**Brand:** rich
**Price:** ¥537
**Availability:** ❌ Out of Stock

## Summary

> ✨ Unlock your curl’s true potential with luxe hydration & shine!

## Quick Answers

- **What is this?** RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. by rich
- **How much does it cost?** ¥537 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/16711355-rich-pure-luxury-curl-defining-cream-for-curly-and-wavy)

## Best For

- rich enthusiasts

## Why This Product

- Trusted rich brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Restyle Ready:** Reactivates curls with just water—no need to wash daily
- • **Frizz-Free Confidence:** Controls frizz all day, keeping your look polished and fresh
- • **Soft, Touchable Bounce:** Defines curls without crunch for natural, lively movement
- • **Multi-Styling Moisturizer:** Versatile cream perfect for curls, waves, or sleek blowouts
- • **Nourishing Botanical Blend:** Infused with argan oil, coconut oil & hydrolyzed wheat protein for healthy hair

## Overview

RICH Pure Luxury Curl Defining Cream is a 4.05 oz moisturizing styling cream designed for curly and wavy hair. It controls frizz, adds natural bounce, and enhances shine using a nourishing blend of argan oil, coconut oil, and hydrolyzed wheat protein. Suitable for multi-styling, it leaves curls soft and touchable without crunch, and allows easy restyling without washing.

## Description

desertcart.com: RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. : Beauty & Personal Care

Review: Awesome for soft (not crunchy!) curls! - Let me first say that when it comes to styling products that are supposed to encourage or enhance curls, I really love Be Curly Aveda Style Prep. Having naturally curly (thick and frizzy) hair, like many of you I have tried EVERY new product that comes out -- and I thought I had found my HG product. However, my stylist used this on my hair during my last visit and with a light mist of the same brand volumizing hair spray, I was left with soft, touchable, bouncy curls with no crunch or wet look! I can easily wet it the next day and restyle without having to wash my hair again! I still use a stronger hair spray on my bangs bc there I really need the extra hold. And I still love Aveda; but this stuff is wonderful, smells nice, and doesn't cost as much. The only negative is the glass bottle (plastic is better for travel and for those of us that have tile flooring). It came well-packaged, too. I'll definitely be purchasing this again!
Review: Perfect curls - Do your curls frizz? Mine don't anymore with just a few pumps of this on wet hair. I brush it through after washing hair and then add a tiny bit of gel or whatever, let air dry and boom - shiny curly hair. Just rewet and the curls bounce back. I do not even need the hair gel anymore to keep the curls, but that will depend on how healthy your hair is and your environment, genetics, etc.

## Features

- MULTI-STYLING MOISTURIZING CREAM FOR CURLS AND WAVES: Our curl defining cream is a versatile and moisturizing solution designed for curls and waves, providing multiple styling options.
- ADDS BEAUTIFUL DEFINITION, SHAPE, AND NATURAL BOUNCE: Experience the magic of defined, shaped, and naturally bouncy curls with our curl defining cream.
- ADDS ELEGANT SHINE: Enjoy the added elegance of shine that our curl defining cream provides, leaving your curls looking radiant and vibrant.
- HOW TO USE: Apply to damp or dry hair and style your curls! Or if you want straight hair, simply apply to curls before blow-drying it straight with a brush!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00E7NWDGU |
| Best Sellers Rank | #583,051 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,463 in Hair Styling Creams & Lotions |
| Brand Name | RICH |
| Customer Reviews | 4.6 out of 5 stars 124 Reviews |
| Global Trade Identification Number | 04742616000987 |
| Hair Type | Curly |
| Item Form | Cream |
| Item Volume | 120 ml |
| Item Weight | 9.12 ounces |
| Liquid Volume | 4.05 fluid ounces |
| Manufacturer | RICH Hair Care |
| Material Type Free | Dairy Free, Gluten Free, Paraben Free |
| Number of Items | 1 |
| Product Benefits | Anti-Frizz, Hydrating & Smoothing |
| Scent | Unscented |
| Scent Name | Unscented |
| UPC | 793379288833 |
| Unit Count | 4.05 Fluid Ounces |

## Product Details

- **Hair Type:** Curly
- **Liquid Volume:** 4.05 fluid ounces
- **Material Type Free:** Dairy Free, Gluten Free, Paraben Free
- **Product Benefits:** Anti-Frizz, Hydrating & Smoothing
- **Scent:** Unscented

## Images

![RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. - Image 1](https://m.media-amazon.com/images/I/51yyQ4VcPpL.jpg)
![RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. - Image 2](https://m.media-amazon.com/images/I/71oyl9qEe2L.jpg)
![RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. - Image 3](https://m.media-amazon.com/images/I/61ucdQqvqvL.jpg)
![RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. - Image 4](https://m.media-amazon.com/images/I/71eZhzHiUsL.jpg)
![RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz. - Image 5](https://m.media-amazon.com/images/I/61GJb-yVg1L.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome for soft (not crunchy!) curls!
*by J***B on August 7, 2015*

Let me first say that when it comes to styling products that are supposed to encourage or enhance curls, I really love Be Curly Aveda Style Prep. Having naturally curly (thick and frizzy) hair, like many of you I have tried EVERY new product that comes out -- and I thought I had found my HG product. However, my stylist used this on my hair during my last visit and with a light mist of the same brand volumizing hair spray, I was left with soft, touchable, bouncy curls with no crunch or wet look! I can easily wet it the next day and restyle without having to wash my hair again! I still use a stronger hair spray on my bangs bc there I really need the extra hold. And I still love Aveda; but this stuff is wonderful, smells nice, and doesn't cost as much. The only negative is the glass bottle (plastic is better for travel and for those of us that have tile flooring). It came well-packaged, too. I'll definitely be purchasing this again!

### ⭐⭐⭐⭐⭐ Perfect curls
*by M***Y on August 19, 2019*

Do your curls frizz? Mine don't anymore with just a few pumps of this on wet hair. I brush it through after washing hair and then add a tiny bit of gel or whatever, let air dry and boom - shiny curly hair. Just rewet and the curls bounce back. I do not even need the hair gel anymore to keep the curls, but that will depend on how healthy your hair is and your environment, genetics, etc.

### ⭐⭐⭐⭐⭐ Awesome Product
*by C***R on February 4, 2019*

I love this brand. Great product for colored or damaged hair. It was introduced to the USA market not that long ago. This brand is from Estonia. The quality and prices are great for all of their products. I do recommend them. However, I was disappointed about the fact the bottle came broken. I should have sent it back instead of tossing it. I will buy it again from another seller.

## Frequently Bought Together

- RICH Pure Luxury Curl Defining Cream for Curly & Wavy Hair - Controls Frizz and Add Natural Bounces - Enrich with Argan Oil, Coconut Oil & Hydrolyzed Wheat Protein - 4.05 Oz.
- RICH Pure Luxury Rejuvenating Hair Argan Oil Elixir for All Hair Types - Repair for Dry and Damaged Hair - Enriched with Argan Oil, Sweet Almond Oil, Omega 6 & 9 - Heat Protective - 2.3 Oz
- RICH Pure Luxury Intense Moisture Shampoo with Marula Oil & Cherry Blossom Extract for All Hair Types - Smoothing & Hydrating - Prevents Breakage, Heat Damage & Frizz - 8.45 Fl Oz.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-28*