365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total

The idea of natural coloring is great. But be prepared. These are not crayola crayon bright. The colors are muted. But I love that because my guests know the coloring is more natural. I will buy again!

water based, plant based food coloring. It didn't give us the vibrant color we were hoping for but it actually turned out great. The bottles were easy to use and made coloring our frosting much easier. I felt better knowing were were going natural and putting better things in our body. The price was great and a good value. The bottle sizes are small but they have plenty of coloring, you really dont need a ton anyway.

such a fun product to use! love that it does not use artificial food coloring. the colors are not as dark, more pastel than classical food dye but i was okay with that

We primarily use these dyes to entice our kids to eat a "healthy" food that they may normally overlook, such as plain whole milk unflavored yogurt. Call it a hack if you will. Orange is the desired color most days and we get a nice, muted or soft orange. I don't think it's going to win any pigment awards, but it does the trick for our intentions.

The colors are really nice! It doesnt seem to change the consistency of thr frosting (although I only add a few drops because I like pastel colors) Very easy to use like regular food dye. You can make the color very bright, but it depends on the color you're going for. I prefer this to artificial dye 100% (For my photo, the cream cheese frosting I made was already too thin before even adding the dye, it wasnt the dye that caused that)

Glad to find a clean, gluten-free option, but the colors are far too light. They look okay in cold frosting, but heat destroys the color completely during baking. A bit underwhelming for the price, but decent if you only care about all-natural ingredients.

Nice, strong colors. I used the blue and pink for my daughter's birthday cake and they came out nice. Only required a few drops of red for a light pink but more of the blue was needed for a darker color. No aftertaste was noted in the frosting. Would recommend as a natural food coloring option.

I feel much better using plant-based food coloring. These are the standard size food coloring bottles with 4 colors. The Red is hard to get a true red...maybe you just have to use half a bottle, but that does mess with your food/icing consistency. These were inexpensive and work as they should.