---
product_id: 1632024
title: "Directions Hair Colour - Lavender 88ml Tub"
brand: "la riche"
price: "¥6344"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/1632024-directions-hair-colour-lavender-88ml-tub
store_origin: JP
region: Japan
---

# Lavender hue Easy instructions Tamper-proof lid Directions Hair Colour - Lavender 88ml Tub

**Brand:** la riche
**Price:** ¥6344
**Availability:** ✅ In Stock

## Summary

> 💁‍♀️ Dare to be different with lavender vibes!

## Quick Answers

- **What is this?** Directions Hair Colour - Lavender 88ml Tub by la riche
- **How much does it cost?** ¥6344 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/1632024-directions-hair-colour-lavender-88ml-tub)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe & Secure:** Rest easy with a tamper-proof lid ensuring product integrity.
- • **Cruelty-Free Glam:** Look fabulous while being kind to our furry friends.
- • **Long-Lasting Color:** Enjoy semi-permanent brilliance that turns heads.
- • **Vibrant Transformation:** Unleash your inner unicorn with stunning lavender locks!
- • **User-Friendly Experience:** Dye your hair like a pro with included step-by-step instructions.

## Overview

La Riche Directions Semi Permanent Hair Dye in Lavender offers a vibrant, cruelty-free hair coloring experience. The 88ml tub features a tamper-proof lid and includes easy-to-follow instructions, making it perfect for anyone looking to transform their look with confidence.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Product Details

- **Color:** Lavender
- **Package Information:** Tub
- **Product Benefits:** Easy Application, Vegan Friendly
- **Brand:** La Riche
- **Item Form:** Liquid

## Images

![Directions Hair Colour - Lavender 88ml Tub - Image 1](https://m.media-amazon.com/images/I/71WFzjfVdTL.jpg)

## Questions & Answers

**Q: Do you have to bleach**
A: Hi there. Yes if you have dark hair, it is best to bleach and pre lighten the hair, to get the brightest colour possible - as this dye does not really show up on dark hair.

**Q: How would you compare directions to manic panic?**
A: Directions does not bleed as much and has longer staying power than Manic (with proper care after coloring).

Directions also has a wider array of colors and their colors tend to be closer to their color wheel than Manic.

**Q: I am looking for a blue that will stay in my white/grey hair--other brands have washed out in two washing--does this one work better???**
A: A lot of semi color fading has to do with maintenance after dyeing.

Make powdered dry shampoo your friend and wear a shower cap when showering. If you do water shampoo your hair, use only sulfate free shampoo and keep that to a minimum. Also, cold water when shampooing helps keep the color.

**Q: Does it wash completely out, or does it just fade and you have to dye over it to get it out?**
A: I used directions violet and diluted it with conditioner for a pastel and it did not wash out all the way for me. It could be different for you but it's very unlikely that it will all wash out.

## Customer Reviews

### ⭐⭐⭐⭐⭐ BEST Hair Coloring Product
*by S***N on March 7, 2013*

This is sincerely one of the best hair coloring products I have used. It works well and looks awesome. The amount you put is what it's going to look like, which makes it so much easier to use than other products.

### ⭐⭐⭐⭐⭐ did not satisfy
*by A***S on May 21, 2016*

it did not takevery good to a fed based hair, perhaps I would suggest to first color your hair blond , then apply this product.

### ⭐ It dyed the end of my hair fine but the roots of my hair are GRAY and ...
*by T***  on September 27, 2016*

It dyed the end of my hair fine but the roots of my hair are GRAY and not like a cute silver but senior citizen gray. Not to mention this product took ALMOST A MONTH to get to my house. I left the dye in for 30 mins DOUBLE the recommended time and it didn't even dye all my hair!!! I have naturally bleach blonde hair like almost white hair. And my hair is unbelievably thin. Not to mention the underneath and both sides are SHAVED also my hair is only shoulder length so I obviously don't have much hair to dye. I bought this product hoping it would be better for my hair rather than splat but IT FRIED THE ENDS OF MY HAIR AND NOW HALF OF MY HAIR IS DIRTY GRAY!!!! I'm completely unsatisfied and I don't like to complain ever I NEVER do but THIS IS NOT OKAY

## Frequently Bought Together

- Directions Hair Colour - Lavender 88ml Tub
- Directions Hair Colour - Lilac 88ml Tub

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-08*