Pure Cosmetics Pure Illumination Lip Gloss - LED-lit Applicator w/Side Mirror - Non-Sticky, Moisturizing & Hydrating Lip Glosses - Soothes & Protects Dry Chapped Lips (Shimmer)

This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus but I honestly didn't buy this for that reason. A review I read said they couldn't switch off the light and it was super bright. Maybe theirs was faulty, but there is a button on the top of the wand that switches it on and off. It is very bright though, lol.Some were put off by the smell or taste, and yes it is a little "different" to the regular big "luxury" or drug store makeup brands. It smells natural! No artificial vanilla or birthday cake type scent. So, if you don't like the natural smells, then avoid this product. However, the moisture and pampering effect it offers vastly outweighs the taste/smell. I'd say go for it! Especially if you live in a cold or very dry climate where chapped, dehydrated lips are a regular thing. As for staying power, I'm not too sure yet. If I remember, I will edit the review to let you know. Personally, I don't like eating or drinking while wearing anything on my lips anyways, so re-application isn't an issue for me.The shade I got was "Shimmer" and it's a lovely, delicately shimmery pale pink. Very subtle color so good to go for if you're a bit shy about colors and just want to try out the formula. The ONLY reason I give 4 stars is that it'll take me time to get used to the scent (I have some silly adhd sensory issues). That's it. Again, moisture pay-off, and performance far outweighs this factor!!Thanks for reading, and I hope you enjoy it as much as I do!

I love love love this gloss. I have sensitive skin and most lip glosses and even chapstick irritate them, but this gloss do not. It's moisturizing and the colors are pretty. + they last forever! 100% recommend.

The color is pretty and looks great, but the smell is intolerable. Ended up returning it because of the awful smell.

Love it!!Perfect colour.Lasts at least an hour before having to reapply.Truly moisturizing.Only negative is the smell. Reminds me of playdough.

Didn’t like the smell or what it did for me, not worth the money

This packaging is awesome. A great lip gloss with a mirror and a light in the wand. Amazing!

I had several that the light did not work on them.

I love this. Moisturizing and great color. I love the Mirror for discrete reapplication!