





💜 Elevate your blonde game—because brassy is so last season!
John Frieda Violet Crush Intensive Purple Shampoo is a 250ml powerhouse designed to instantly neutralize brassy, yellow tones in color-treated blonde or highlighted hair. Featuring crushed violet pigments in a peroxide- and ammonia-free, vegan-friendly formula, it delivers daily vibrant, cooler blonde tones with a refreshing orange scent—all while being cruelty-free and gentle on your scalp.

















| ASIN | B07X81V4F9 |
| ASIN | B07X81V4F9 |
| Best Sellers Rank | 31,036 in Beauty ( See Top 100 in Beauty ) 1,163 in Shampoos (Beauty) |
| Brand | John Frieda |
| Colour | purple |
| Country of Origin | Germany |
| Customer Reviews | 4.5 4.5 out of 5 stars (4,193) |
| Customer reviews | 4.5 4.5 out of 5 stars (4,193) |
| Date First Available | 11 Feb. 2022 |
| Format | Liquid |
| Item dimensions L x W x H | 50 x 78 x 201 millimetres |
| Item model number | 2623100 |
| Item model number | 2623100 |
| Item weight | 70 Grams |
| Language | English |
| Language | English |
| Manufacturer | John Frieda |
| Manufacturer | John Frieda |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 19.9 x 5.8 x 5.1 centimetres |
| Product Dimensions | 5 x 7.8 x 20.1 cm; 70 g |
| Product Dimensions | 5 x 7.8 x 20.1 cm; 70 g |
| Scent | Orange |
| Special features | Vegan |
| Volume | 250 Millilitres |
K**E
Will work to a nice slightly ash tone.
Really good for getting rid of yellowwbwn you dye your hair .Leave it on 2 minutes no more. .
A**E
Great product
Excellent product and price , arrived safely and quickly.
K**N
Say goodbye to bright orange tones!
I do like this shampoo as it makes my hair feel really soft. I was a bit sceptical at first but I thought I would give it a try since it wasn't too expensive. I'm currently in the process of going blonde so the hairdressers advised me to use purple shampoo. It has taken some of the orange colour away but seems to have toned it down, I've used it over a week now and it hasn't made it go as lighter as I thought but overall ok product.
A**G
Intense purple shampoo
Love it, great price my usual one was getting too expensive this does the same job much cheaper.
A**R
John Frieda Violet Crush Purple Shampoo
Great product.
V**A
Good at getting rid of Brassy tones
Recently bleached my hair in lockdown and it went VERY yellow. I have used this twice a week for about a month and you can see a difference. Pretty obvious, but I would reiterate that the lighter your hair the more effective it is. Around my roots it was yellow but light, and the shampoo worked best. Nearer the ends where it was darker (due to previous dye), it made it less brassy but it was still yellow-y. Shampoo smells great and leaves my hair soft. The pictures show my hair before and after using the shampoo. Just to add- the brightness only really lasted the day of the wash. It starts getting brassy again quite quickly (For me, at least).
R**B
Good but strong
This worked well to tone brassiness however I think it worked a little too well! Only left it on about 4 minutes if that and I've ended up with some silver streaks! Hair is lovely and soft though so it's not all bad but didn't expect it to be so severe
Z**A
Miracle in a bottle
I didn’t have much expectation, but I was desperate to try anything. I had bleached my hair during this lockdown period as I really wanted to achieve being blonde. I didn’t expect to go ginger as I have pixie style hair but I had copper tips. Was not brave to bleach again so soon so decided on this shampoo after reading reviews and it really did take out the brassy tones! Leaving it in longer than 5 minutes is very effective. Downside is it is quite drying but the conditioner does moisturise a lot. Some have said in the reviews that the conditioner is quite heavy, however I do not feel that it is that heavy for me.
A**R
Buon prezzo e qualità
A**H
Works great, a little goes a long way. I bleach my hair at home and this tones all the brassiness out. And I feel it leaves my hair soft and shiny. I use this the first two days after I bleach to bring my hair to a platinum blonde. And then I use my normal shampoo again until my next bleaching. If I see my blonde dulls between bleaches, I use this shampoo to give it some life again. It lasts ages because I’m not using it all the time. It’s very effective too. Again, a little goes a long way with this product. Definitely worth the money. This is my go to purple shampoo.
M**Z
Es buenísimo. Desde el primer uso te quita el color amarillento. Lo recomiendo
T**E
lumineux
A**A
Gave me a terrible irritation on the scalp after I kept it in for a bit longer than expected. But does its job, i guess.
Trustpilot
2 months ago
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