ion8A Light Ash Blonde Permanent Creme Hair Color 8A Light Ash Blonde

I'm a natural level 6 brown with lots of grey & white. I used to have blonde highlights to blend the grey. After yrs when I was getting more grey, I found this brand and tried their HL (highlift) and wow was I surprised how good it turned out. It says you have to use 4oz of 40 volume developer with 2oz (one tube) of color, which made my hair just as blonde as using bleach without the damage. Over time, I changed to 30 volume and now I use 20 volume, which for me gets plenty light.

if you’re looking for a good quality, long lasting, and reliable hair dye, CHOOSE ION!!! i’ve been using ion hair dye for years and every time i do it comes out amazing! and you can get super messy with it and it comes off of skin with just one shower (black and red dye can leave a tiny bit of stains on skin but other colors i’ve found do not) it always (almost) completely washes off my face, ears, and neck. and my hair went from a light brown to jet black in only like an hours and a half. ion hair dye is always so true to color and it lasts a long time (especially black) also any brand of developer works good with this, you don’t need to buy ion developer. anyways yeah, buy ion, don’t choose the other brands 🙌 (not sponsored lmao)

It's gentle on my hair it's easy to use of course you have to provide your own developer but that's not a problem for me I have tons of developer I use level 20 and it covers the gray and it makes my hair very shiny and healthy looking after.

I had no clue I could order my favorite brand through Amazon for the same price as in store!!!! 100% perfect per usual! Highly recommend!

I have previously bought this exact product at Sally’s and it was a little more expensive, but not by much. I love being able to order it on here rather than going into the store. It’s easy to use and gives me great results! I have dark brown hair with LOTS of grays that need to be covered and this is the product I’ve found for me that is affordable and lasts!

I bought the titanium dye and the product that came out of the tube was white when it’s suppose to be grey (from what I’ve seen in peoples reviews) when I mixed it with developer it smelled like bleach and when I applied it to my already blonde hair all it did was turned it more blonde then grey.

I love this hair dye brand. I used to buy it at Sally’s but now I just buy it from Amazon. The quality of this hair dye is really great. The color stays on for a while and it’s true to color. Every time I order from Amazon when it comes to products like this sometimes the box comes in open I’m not sure why but the hair dye itself wasn’t perished. So be weary of that.

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I’ve previously dyed my hair many times and my hair has never fallen out, but with this product that I’ve never used it did. It’s not even worth it because the colour did nothing to my hair

No difference in the hair color. Difficult to actually find the instructions. When I finally did on the inside of package the print was so small I needed a magnifying glass to read and even then it was unclear. Terrible smell. Would not recommend this product to anyone.