---
product_id: 152187294
title: "Organic Herbal Hair Dye in Auburn 110g"
brand: "it's pure"
price: "¥6391"
currency: JPY
in_stock: true
reviews_count: 12
category: "It's Pure"
url: https://www.desertcart.jp/products/152187294-organic-herbal-hair-dye-in-auburn-110g
store_origin: JP
region: Japan
---

# Fairtrade & UK blended herbs Certified Organic Soil Assoc. Henna-based natural powder Organic Herbal Hair Dye in Auburn 110g

**Brand:** it's pure
**Price:** ¥6391
**Availability:** ✅ In Stock

## Summary

> 🌟 Elevate your hair game with nature’s purest auburn magic!

## Quick Answers

- **What is this?** Organic Herbal Hair Dye in Auburn 110g by it's pure
- **How much does it cost?** ¥6391 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/152187294-organic-herbal-hair-dye-in-auburn-110g)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Boosts hair volume and shine while restoring damaged strands—no harsh chemicals here.
- • **Custom Auburn Glow:** Unique auburn shade that blends with your natural hair for a personalized look.
- • **Pure Organic Power:** First Soil Association certified herbal hair dye for guilt-free, vibrant color.
- • **Sustainable & Ethical:** Crafted from fair trade, organic herbs processed with advanced purity tech.
- • **Sensitive Skin Friendly:** Vegan, cruelty-free, wheat-free, and perfect for allergy-prone scalps.

## Overview

It’s Pure Organic Herbal Hair Dye in Auburn is a Soil Association certified, henna-based powder hair color that delivers a unique, natural auburn shade while enhancing hair volume and shine. Made from fair trade, organic herbs blended in the UK, this vegan and cruelty-free formula is ideal for sensitive skin and allergy sufferers, offering a chemical-free alternative that nourishes and restores hair without damage.

## Description

Product Description

Review: Absolutely Brilliant! :) - Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
Review: Great product that works well... - This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products.
- AUBURN HAIR DYE: It’s Pure auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial.
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free
- FOR BEST RESULTS: If you use a silicone based conditioner or any styling products, you might get build up that prevents the colour taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01HH3A4BM |
| ASIN  | B01HH3A4BM |
| Best Sellers Rank | 1,377 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas |
| Brand | It's Pure |
| Colour | Auburn |
| Customer Reviews | 3.9 3.9 out of 5 stars (2,140) |
| Customer reviews | 3.9 3.9 out of 5 stars (2,140) |
| Date First Available | 22 Jun. 2016 |
| Format | Powder |
| Is discontinued by manufacturer  | No |
| Item model number | E0663 |
| Item model number  | E0663 |
| Item weight | 110 Grams |
| Manufacturer | It's Pure Organics |
| Manufacturer  | It's Pure Organics |
| Package Dimensions | 14.4 x 7.4 x 5.7 cm; 110 g |
| Package Dimensions  | 14.4 x 7.4 x 5.7 cm; 110 g |
| Package Weight | 0.14 Kilograms |
| Package dimensions | 14.4 x 7.4 x 5.7 centimetres |
| Speciality | Gluten Free |

## Product Details

- **Brand:** It's Pure
- **Colour:** Auburn
- **Hair type:** All
- **Item form:** Powder
- **Material Type Free:** Gluten Free
- **Material feature:** Organic, Gluten Free, Natural
- **Number of items:** 1
- **Package information:** Sachet
- **Product benefits:** Gentle on hair and strengthening
- **Unit count:** 110.0 gram

## Images

![Organic Herbal Hair Dye in Auburn 110g - Image 1](https://m.media-amazon.com/images/I/51u7Vxu3NaL.jpg)

## Questions & Answers

**Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?**
A: There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

**Q: Is it safe to use over chemical highlights, i have a few  dark golden ones in my brown hair, will it go orange or break?**
A: Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

**Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?**
A: A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

**Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.**
A: I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :)
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐⭐⭐⭐⭐ Great product that works well...
*by R***E on 1 December 2025*

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

### ⭐ Terrible colour.
*by N***E on 11 March 2025*

Having previously used a different brand henna dye I thought I would try this one. Upon receiving the item I made sure the dye was the right colour in the box. I mixed the powder as per instructions, all mixed lovely. Applied to hair and left it on for the required amount of time. When rinsing my hair, I noticed the water was a murky brown/green colour (the dye mixture was green and having used henna previously I knew that the water colour wasn’t necessarily the hair colour). I also noticed that my hair felt really dry too, I conditioned as usual. Whilst drying my hair, I saw that my hair colour (originally auburn) was quite dark and in the light it had a greenish hue to it. Once dry, not only was my hair so dry and frizzy but the colour was not auburn at all. It looked like a muddy, greenish brown. Like a murky river colour, nothing like the colour on the box. I have been using auburn henna dye for years and always got a lovely colour. Maybe I got a bad batch but will never use this brand again.

## Frequently Bought Together

- It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |
- 3Pcs Hair Colouring Tools, Gezimetie Hair Dyeing Tool Set, Brush Double-sided Coloring Comb and Bowl Set Kit DIY Salon (3PCS)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-10*