Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word 1st Edition

If you're considering moving into UX writing, you'll welcome the footsteps this book gives you to follow. For starters, you walk through three example apps with distinct voices, with loads of screen shots and a voice chart that you can use as a blueprint for creating voice guidelines for your own team. I especially appreciate the chapter that outlines what to do on the job during the first 30 days, 60 days, and 90 days to gain trust and build a foundation for effective, rewarding UX writing. You'll want to borrow the examples showing how to present UX text ideas to colleagues. Throughout the book, the writing is clear, helpful, encouraging, and easy to follow. And the workplace advice you get from this seasoned practitioner is priceless, like having a generous co-worker making time to show you the ropes. As a bonus, the Kindle version is thoughtfully formatted, with legible images and tables.

This book was exactly what I was looking for. I know the principles of great UX but I’ve been nervous about starting my first full-time UX writing/content design role. This book gets into the details of the day-to-day work a UX writer does. What’s a good process for editing copy? How should you share your copy with teammates—in what format? How do you map a user journey? The author goes into detail which could be dry to some but was fascinating, helpful, and comforting to me. I will be referring back to this book often!

An excellent read for designers of all types as it can be all too common for the words in the user interface to become an afterthought. This book really helps to explain how words form an integral part in the two-way conversation between a product and its user, and offers helpful methods and tips to frame content decisions in a reliable process. The section about creating a voice chart was especially useful in helping us to think through the way our company wants to communicate with our customers and how to align the voice with the user's purpose for using the product in the first place.

Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products.Torrey provides ideas for frameworks and systems to ensure that users can recognize a product’s voice, understand it, and achieve their goals. For example,Torrey emphasizes the value of an organization creating a Voice Chart. Aligning aspects of written language including vocabulary, verbosity, grammar, etc. with product principles, the Voice Chart is a tool that enables businesses to be intentional in how users feel about their product.For even more practical guidance, there's an entire section on UX text patterns, featuring Dos and Don’ts with clear examples.After laying the foundation, Torrey delves into how one could adopt these principles, providing answers for “where do I start and what do I do next?”.While this is a great guide for current and aspiring UX Writers, I believe it will be beneficial for all UXers. If you’re a UXD who is working with UXW, it helps to set context and understand how to maximize content strategy value and engagement. If you are doing it all by yourself, it provides ideas and guidance. For UX Leads, it’s a great reference on how to think about content strategy and UX writing for your product.

Strategic Writing for UX manages to cover a lot of ground with enough detail to educate, enough examples and research, to form and educate the UX writing newbie as well as the more experienced person. Yet Torrey also does this in a reasonably concise way. She covers easily 400+ pages worth of material in under 200 hundred pages, making this a great educational piece as well as a guide you can take along your UX writing journey, whether you're a writer, visual UX designer, researcher, or other design teammate. My personal favorite is the 30/60/90 day game plan for starting a new role, as well as the documentation and measurement chapters. Well done!

I think this book is just what the new-ish UX writing field needs! Highly recommend.I used the voice chart template in the first chapter to land a freelance UX writing gig this week. So right away, the book has paid for itself, plus I've gotten utility from it. Second, I find it helpful that it reads like a textbook (a lot of "See Figure 3 - 3").The information is presented in a highly readable, intuitive manner. Super actionable. Torrey builds a mental model for how a UX writer should not only do their work but interact with product teams and establish themselves.Definitely a book I will reference for years to come.

This was one of the first UX writing books I read. It helped me learn how to get started and develop voice and tone charts. I still reference this book regularly. A must read!

In Hamilton, Lafayette tells George Washington that they need to bring in Hamilton for his "practical, tactical brilliance", and that's exactly what Torrey Podmajersky brings to the world of UX writing. Podmajersky paints a picture of what it's like to do this work in a high-performing team, and provides a clear perspective on how different types of writing work together to create a product experience.This book will be useful if:- You're looking for a UX writing job want to explore what the work will be like or explain it to others- You've just landed or started a UX writing job and are looking to hit the ground running- You're a seasoned practitioner looking for news ways to look at and approach the work- You care abut the words that fill your product experience, regardless of your title, and want to make sure they meet your users' needsIn particular, I appreciate Podmajersky's assertion that the principles are the same, even if the products and implementations are wildly different, and the book walks through several product examples to make that point. Pick this one up—you won't regret it!