What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

Product ID: 14408143

Details

Brand
L'Oreal Paris
Color
01 Ultimate
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks of fade-defying radiance

💧No-drip gel formula for precise, mess-free application

🖤Ultimate Black shade for bold, rich color

¥4418

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Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🖤 Own your signature shade with fade-defying brilliance!

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, shine protect conditioner infused with UV filter & Vitamin E, plus gloves for a salon-quality finish at home.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Experience mess-free, easy application with our innovative no-drip gel formula that clings perfectly to every strand.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with a conditioning formula that leaves hair silky, resilient, and radiant.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, blending cutting-edge technology with premium quality for your ultimate hair color experience.

L'Oreal Paris Superior Preference Permanent Hair Color in Ultimate Black delivers rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a conditioning shine protect treatment infused with UV filter and Vitamin E, this kit offers superior gray coverage and silky, resilient hair. Trusted since 1973, it’s suitable for all hair types and includes everything needed for a professional-quality color experience at home.

Specifications

ASIN	B001TVR9DK
ASIN	B001TVR9DK
Best Sellers Rank	#155 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	01 Ultimate Black
Container Type	Box
Customer Reviews	4.6 4.6 out of 5 stars (1,622)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249154946
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	11.34 g
Item model number	071249154946
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249154946
Material Features	Gluten Free
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249154946
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.25 inches; 0.4 ounces
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Hair Color Kit
Suitable Hair Color	Black
UPC	071249154946
UPC	071249154946
Unit Count	1 Count

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¥4418

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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