---
product_id: 13840803
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Golden Blonde 9G, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "¥4573"
currency: JPY
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/13840803-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: JP
region: Japan
---

# Up to 9 weeks fade-defying radiance UV filter & Vitamin E shine protect conditioner No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Golden Blonde 9G, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** ¥4573
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Bold, Stay Golden – Radiance That Won't Quit! ✨

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Golden Blonde 9G, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** ¥4573 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/13840803-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home.
- • **Trusted Innovation:** Backed by L’Oreal Paris’s decades of beauty tech expertise, delivering over 50 luminous shades to express your unique style.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Gray Coverage & Conditioning:** Superior gray coverage combined with a conditioning formula that leaves hair silky, soft, and resilient.

## Overview

L'Oreal Paris Superior Preference Light Golden Blonde 9G is a permanent hair color kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, fade-defying color and superior gray coverage that lasts up to 9 weeks, while conditioning hair for a silky, radiant finish.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: 9A to 9G - I wanted a change so I stayed at my same level of 9 and went from A (ash) to G (golden). The red shirt I was 9A and the black shirt I am 9G. I high lift my roots with L’Oréal first to get a lighter starting point. I am very happy with the color. I have always used L’Oréal for my color and found a new shade that I adore <3
Review: L’Oreal is the best brand I’ve used it for years. - This shade is a very light blonde

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004INCW74 |
| Best Sellers Rank | #154 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 9G Light Golden Blonde |
| Container Type | Box |
| Customer Reviews | 4.6 out of 5 stars 1,221 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249253267 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 8.1 ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249253267 |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Model Number | 071249253267 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | Superior Preference Permanent Hair Color Kit |
| Suitable Hair Color | Light Blonde |
| UPC | 071249253267 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 9G Light Golden Blonde
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Golden Blonde 9G, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81HPP7OjsGL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ 9A to 9G
*by T***K on July 26, 2026*

I wanted a change so I stayed at my same level of 9 and went from A (ash) to G (golden). The red shirt I was 9A and the black shirt I am 9G. I high lift my roots with L’Oréal first to get a lighter starting point. I am very happy with the color. I have always used L’Oréal for my color and found a new shade that I adore <3

### ⭐⭐⭐⭐⭐ L’Oreal is the best brand I’ve used it for years.
*by L***Y on July 29, 2026*

This shade is a very light blonde

### ⭐⭐⭐⭐⭐ Bello
*by A***R on September 3, 2026*

Me queda un color hermoso después de aplicarlo .

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9G Light Golden Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8G Medium Golden Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Concealer Spray for Blondes, Medium Blonde, 2 fl. oz., Ammonia and Peroxide Free, Suitable for Medium Blonde Hair Color

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-09-24*