---
product_id: 13700589
title: "The Critical Path: Inventing an Automobile and Reinventing a Corporation"
brand: "brock w yates"
price: "¥11626"
currency: JPY
in_stock: true
category: "Hardcover"
url: https://www.desertcart.jp/products/13700589-the-critical-path-inventing-an-automobile-and-reinventing-a-corporation
store_origin: JP
region: Japan
---

# The Critical Path: Inventing an Automobile and Reinventing a Corporation

**Brand:** brock w yates
**Price:** ¥11626
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Critical Path: Inventing an Automobile and Reinventing a Corporation by brock w yates
- **How much does it cost?** ¥11626 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/13700589-the-critical-path-inventing-an-automobile-and-reinventing-a-corporation)

## Best For

- brock w yates enthusiasts

## Why This Product

- Trusted brock w yates brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

After a series of unsatisfactory models that pushed the company to the brink of extinction, the Chrysler Corporation did a revolutionary thing: It listened to its customers. What they told the company was that they wanted a family vehicle that didn't drive like an 18-wheeler. Chrysler responded with its minivans, introducing a new category of vehicles to the American public and resuscitating its floundering finances. Brock Yates, a columnist for Car & Driver magazine, reconstructs this tale with a mix of knowledge about vehicle engineering, the automobile industry, and the American public. A must-read for those in the industry and others interested in corporate survival.

## Features

- ISBN13: 9780316967082
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

## Images

![The Critical Path: Inventing an Automobile and Reinventing a Corporation - Image 1](https://images-na.ssl-images-amazon.com/images/I/51tExEBEkpL.jpg)

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---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-09-23*