




✨ Brighten, balance, and belong with Alima Pure’s color-correcting primer powder!
Alima Pure Color Balancing Primer Powder in Buttercup is a lightweight, loose powder primer designed to brighten dull skin and neutralize redness and dark circles using yellow-based pigments. This vegan, cruelty-free formula is free from harmful chemicals and supports environmental sustainability, ensuring your makeup stays fresh and flawless all day while aligning with conscious beauty values.






K**S
Light and flawless powder that keeps my makeup routine clean and simple!
I think I'm officially in love with this powder. As someone who has ALWAYS had skin sensitivities (to jewelry, makeup, perfume, lotion, cleansers...you name it, I've broken out because of it), it's been nice to find another staple item to add to my daily makeup routine. This powder is easy on the skin and goes on translucent. I've had some experiences with powders that sit on top of the skin or have a tendency to wash me out (I'm pretty fair-skinned as is), and on top of that, most tend to clog my pores once I perspire, or if I put on SPF. Alima Pure has been a really nice find, and it's easy to wear for setting your tinted moisturizer/foundation, or just on bare skin. You get a dewy look, without sucking all the moisture from your face, or staying greasy. Plus, it fits into my clean product regimen and philosophy perfectly. I'm really happy I decided to try this powder. Highly recommend!
K**R
Cuts the rosacea redness!
I have rosacea and I was interested in this product because the green tint downplays the redness from the rosacea. It’s lightweight and seems to help my liquid foundation help cut the redness and it doesn’t feel heavy on my face.
H**Y
Fine.
Product was fine, I didn’t really feel like it was color correcting. But I do love this brand the foundation is AMAZING!
J**N
Great product
I love this stuff!! The secret is to keep blending it with a good brush and then put on your foundation!
M**H
Brightens under eye area
This powder is a light coverage but does a good job brightening my under eyes. I use Neutral 3 in the powder foundation for Alima Pure and this does not look too yellow.
N**W
Even out skin tone
Before I found Alima Pure Color Balancing Primer, I used concealer and foundation to cover PIE/PIH and my face would look pink and ashy around the areas I attempted to cover. As soon as I incorporated Alima Pure balancing primer into my makeup routine, it really helps even out my skin tone especially around the problem area.
L**Y
Not this.
I use Alima pure powder foundation, blush, and Alima pure concealer. I love all of them. This, I didn’t find helped me for dark circles under my eyes or age spots or brightening. It just didn’t help my flaws. May work for someone else.That said, I highly recommend their other products.
C**N
Great for rosacea
I like how this powder balances out the redness on my face without leaving a green tint.
Trustpilot
1 month ago
2 weeks ago