Permanent Crème

easy to use, quick and easy root coverage

First, let me say that I think whether this product is for you depends on your hair color and whether you are trying to cover up grey hair vs. non-grey roots of another color. I use the Nice 'n Easy Root Touch-up to cover totally grey roots on dyed medium brown hair. For me, the Root Touch-Up actually works better than regular hair color. Like all hair color, this stuff changes (oxidizes) after a few shampoos. So, Dark Brown initially starts out VERY dark, but after 2 to 3 shampoos, it lightens up a bit. ALL permanent hair coloring does this, but I find that the Root Touch-Up lightens LESS over time than regular hair dye. In my case, I am covering up VERY grey roots in my center part and along my temples and it covers VERY well, blending nicely into the rest of my hair. I estimate that my hair is probably 60-70% grey, but because I color it all the time, I only see it at the roots. And no matter what hair color I use, I can see a teeny bit of grey within a week because hair GROWS. Other than parting one's hair differently, there isn't much you can do about that. Grey roots against dark hair are obviously far more noticeable than grey roots in blond hair. But in terms of actual grey coverage? The Root Touch-Up is PERFECT. Unlike other "dark brown" regular hair dye, my grey hair actually becomes dark brown with the Root Touch-Up. Every other hair color I've tried gives me some light or orange-y version of brown because the grey is not fully covered. Although the product contains only a small amount of product, the pigment is much more highly concentrated than regular hair coloring and a little goes a long way. I think that there's a safety advantage with this too: probably best to use the least amount of hair dye you can. Also -- and this is key for me -- the color of the Dark Brown itself is a true neutral brown. I detest red and brass overtones, which are present even in brown dyes advertised as "ash" or "neutral". THIS PRODUCT IS A TRUE NEUTRAL BROWN. As my hair grows (I wear it long, to my mid-back), the color of Root Touch-Up does lighten a bit BUT STAYS NEUTRAL BROWN. No red overtones. No brassy overtones. This is critical for me and what makes this product ideal for me. It's the ONLY hair coloring product I've ever use that gives me the brown shade I want. I find that my roots stay colored for about 3 weeks with Root Touch-Up; this is the same amount of time for me as with regular hair coloring. Again, if you have high-contrast roots (grey on black or dark brown), you are obviously going to see the regrowth in a more prominent way. Hair coloring comes with many tradeoffs but for me, the trueness of the color, the excellent grey coverage, as well as the ease of application make this a great product.

Pretty color, nice and easy way to touch up your hair!

My before and after, dark brown. Quick and easy. I feel like this will get me the extra 2 weeks before my salon visit.

I couldn’t get in to the salon due to my busy schedule, so I thought I’d give this a try. Wow! The results are incredible! Plus, to get a touch up from my stylist costs around $200. This was under $10 and only takes 10 minutes! I even received compliments on how great my color looks!

Great product lasts until hair grows out grey. Good coverage! 10 - 15 minutes and done.

Great stuff when you don’t get shorted. Which happens often so be aware.

Didn’t fully hide grays and this isn’t my first rodeo

Good product!

I bought this product thinking it was 2 boxes but just arrived one for the price of 20€ 🤦🏻‍♀️

ممتاز وسهل الاستخدام وسريع ص

Este producto es muy bueno y dura bastante, cubre muy bien la raiz del cabello , en lo que vas a tu estilista. Lo he usado por varios anos. Lo recomiendo ampliamente

Great product, but deliberately misleading picture of two packs; looked cheap for two but actually only one arrived