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💥 Elevate your hair game with volume that speaks louder than words!
Virtue Full Sulfate Free Volumizing Shampoo harnesses the power of Alpha Keratin 60ku protein to thicken and strengthen fine hair while being safe for all hair types, including color-treated strands. This lightweight, clean formula is free from sulfates, parabens, phthalates, dyes, and gluten, delivering vibrant volume and lasting hair health with a refreshing citrus floral scent.








| ASIN | B07PW9JWCL |
| Active Ingredients | Alpha Keratin 60ku |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #14,264 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #433 in Hair Shampoo |
| Brand | VIRTUE |
| Brand Name | VIRTUE |
| Customer Reviews | 4.3 out of 5 stars 1,790 Reviews |
| Hair Type | Fine |
| Item Dimensions | 2 x 2 x 7.5 inches |
| Item Form | Cream |
| Item Highlight | Thickens thin limp hair, lighweight body, lifts roots, color safe, all hair types, bond-repair with Alpha Keratin 60KU |
| Item Weight | 8 ounces |
| Liquid Volume | 8 fluid ounces |
| Manufacturer | VIRTUE |
| Manufacturer Part Number | 20119 |
| Material Type Free | Dye Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 20119 |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals, Vegan |
| Product Benefits | Color Protection, For all hair types looking for a boost in volume or density in strands., Replenishing, Thickening, Volumizing |
| Recommended Uses For Product | Volume |
| Scent | Lemon |
| Scent Name | Lemon |
| Suitable Hair Color | All Hair Colors |
| UPC | 817023022069 |
| Unit Count | 8 Fluid Ounces |
M**H
Royal treatment, salon shampoo
Amazing shampoo. A scientist friend told me. Some of their line actually includes real human collagen. My hair feels so full and thick and hydrated, and I’m shedding half as much. It’s as good as RH&Co but for only $40! Not a cheap or budget or B product - it’s great and unusually affordable for how high quality it is. Also, love the smell. This is salon shampoo. I’m sure it’s used for that.
E**E
Best
Best thickening shampoo I’ve ever used. It actually works!
T**I
VIRTUE IS THE BEST!
I absolutely love this Virtue Volumizing Shampoo. I have been using it for years. I occasionally switch to another shampoo that is recommended by my stylist, but I ALWAYS come back to Virtue. It is the best!
D**R
Good product but expensive
Smells good and definitely gives some volume. I rotate it with other shampoos because it is expensive so I want it to last. I typically only use it for special occasions when I need to look better for a picture, special occasions, etc.
S**R
Easy to use
Makes hair fuller and more manageable
H**R
Not my favorite
Doesn’t really clean hair, but my hair wasn’t frizzy anymore.
D**N
Saves trip to Salon!
I love this shampoo and that it is available to order from Amazon! I no longer have to make a trip to the salon to get my favorite shampoo! It can be delivered right to my door!
S**Q
So DISSATISFIED!
Not worth the money! A hand full of my hair fell out each time I utilized it!!! In addition, my hair never felt clean. Once I switched to a new shampoo, my hair stopped falling out. I
K**P
La perfection
Le meilleur shampoing au monde.il vaut son prix
S**K
Immediate results on hair volume
Yes, it’s does show immediate results in terms of volume. If you also shine - use it with a conditioner.
A**D
Gives body
I feel and see the difference.
F**T
Big Hair the Way the Eighties Wanted It
Fantastic shampoo. I was nearly bald, with only three sad hairs clinging to my depleted cranium, but this stuff has returned my barnet to its former glory. Not only that, but it imparted a buoyancy and joie-de-vivre that my hair previously lacked. My hair enters the room ahead of me! People stop my hair in the street to compliment it! Old men slap their buttocks in disbelief and young men buy me drinks. It's incredible! Not only will it make your hair as fluffy and bouncy as a sack of kittens, it will enlarge and widen your hair to an astonishing degree! I now have the hair of THREE 80s prom queens and must step sideways to get through a door!
D**7
Amazing product 10/10
Let’s start off by saying my hair has never been as soft, shiny, and healthy. This shampoo is amazing 10/10 recommend. Just a day after using it I noticed a huge difference in my hair. I typically have to blow dry my hair to avoid frizz, after using this shampoo I can let my hair air dry and there’s no frizz. My hair definitely has more volume now!
Trustpilot
1 week ago
3 weeks ago