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💥 Elevate your hair game with volume that speaks louder than words!
Virtue Full Sulfate Free Volumizing Shampoo harnesses the power of Alpha Keratin 60ku protein to thicken and strengthen fine hair while being safe for all hair types, including color-treated strands. This lightweight, clean formula is free from sulfates, parabens, phthalates, dyes, and gluten, delivering vibrant volume and lasting hair health with a refreshing citrus floral scent.








| ASIN | B07PW9JWCL |
| Active Ingredients | Alpha Keratin 60ku |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #17,563 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #517 in Hair Shampoo |
| Brand | VIRTUE |
| Brand Name | VIRTUE |
| Customer Reviews | 4.3 out of 5 stars 1,761 Reviews |
| Hair Type | Fine |
| Item Dimensions | 2 x 2 x 7.5 inches |
| Item Form | Cream |
| Item Highlight | Thickens thin limp hair, lighweight body, lifts roots, color safe, all hair types, bond-repair with Alpha Keratin 60KU |
| Item Weight | 8 ounces |
| Liquid Volume | 8 fluid ounces |
| Manufacturer | VIRTUE |
| Manufacturer Part Number | 20119 |
| Material Type Free | Dye Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 20119 |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals, Vegan |
| Product Benefits | Color Protection, For all hair types looking for a boost in volume or density in strands., Replenishing, Thickening, Volumizing |
| Recommended Uses For Product | Volume |
| Scent | Lemon |
| Scent Name | Lemon |
| Suitable Hair Color | White |
| UPC | 817023022069 |
| Unit Count | 8 Fluid Ounces |
M**H
Royal treatment, salon shampoo
Amazing shampoo. A scientist friend told me. Some of their line actually includes real human collagen. My hair feels so full and thick and hydrated, and I’m shedding half as much. It’s as good as RH&Co but for only $40! Not a cheap or budget or B product - it’s great and unusually affordable for how high quality it is. Also, love the smell. This is salon shampoo. I’m sure it’s used for that.
E**E
Best
Best thickening shampoo I’ve ever used. It actually works!
M**E
Luxury shampoo, highly recommend
Wonderful shampoo! So luxurious. I only was my hair 1-2 times a week and this lasted me 10 months for both shampoo and conditioner. Highly recommend.
9**B
A bit pricey but not much is needed for short hair
Volumizes and makes my hair shine. Nice texture and no itchy scalp.
K**R
Great fullness
Great lather and really makes hair fuller without being dry. I bought the thinning shampoo and am equally satisfied but the smell is a little strong.
H**R
Not my favorite
Doesn’t really clean hair, but my hair wasn’t frizzy anymore.
C**S
Virtue Full Shampoo and Conditioner
I have very fine and aging hair. I love Virtue Full shampoo and conditioner. It makes a big difference. I also love the Virtue mask. My hair looks and feels healthier.
S**N
Contains silicone 👎🏻
After using Virtue Full Shampoo a few times, I noticed a change in my hair texture, it became frizzy with a dull, lifeless appearance. Curious about the cause, I looked into the formula and found it contains silicones, including Dimethicone. Although Virtue highlights the use of “lighter-weight, water-soluble silicones,” these can still create buildup over time, especially if not clarified regularly. This buildup leads to puffiness or frizz once the initial smoothing effect wears off. While the brand emphasizes its signature Alpha Keratin 60ku as a standout repair ingredient, the presence of silicones in the Full and Smooth lines may not work well for all hair types, particularly if your scalp is sensitive to residue or your hair is prone to frizz. I stopped using it right away.
K**P
La perfection
Le meilleur shampoing au monde.il vaut son prix
S**K
Immediate results on hair volume
Yes, it’s does show immediate results in terms of volume. If you also shine - use it with a conditioner.
A**D
Gives body
I feel and see the difference.
F**T
Big Hair the Way the Eighties Wanted It
Fantastic shampoo. I was nearly bald, with only three sad hairs clinging to my depleted cranium, but this stuff has returned my barnet to its former glory. Not only that, but it imparted a buoyancy and joie-de-vivre that my hair previously lacked. My hair enters the room ahead of me! People stop my hair in the street to compliment it! Old men slap their buttocks in disbelief and young men buy me drinks. It's incredible! Not only will it make your hair as fluffy and bouncy as a sack of kittens, it will enlarge and widen your hair to an astonishing degree! I now have the hair of THREE 80s prom queens and must step sideways to get through a door!
D**7
Amazing product 10/10
Let’s start off by saying my hair has never been as soft, shiny, and healthy. This shampoo is amazing 10/10 recommend. Just a day after using it I noticed a huge difference in my hair. I typically have to blow dry my hair to avoid frizz, after using this shampoo I can let my hair air dry and there’s no frizz. My hair definitely has more volume now!
Trustpilot
4 days ago
1 week ago