--- product_id: 129613912 title: "Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty" brand: "smart beauty" price: "¥4958" currency: JPY in_stock: true reviews_count: 13 url: https://www.desertcart.jp/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair store_origin: JP region: Japan --- # Rich, Long-Lasting Plum Colour Smart Plex Anti-Breakage Technology PPD-Free & Vegan Formula Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty **Brand:** smart beauty **Price:** ¥4958 **Availability:** ✅ In Stock ## Summary > 💜 Unlock your boldest plum yet — healthy, vibrant, and guilt-free! ## Quick Answers - **What is this?** Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty by smart beauty - **How much does it cost?** ¥4958 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair) ## Best For - smart beauty enthusiasts ## Why This Product - Trusted smart beauty brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ethical & Clean Beauty:** PPD-free, vegan, cruelty-free formula made with UK & European cosmetic standards for guilt-free glam. - • **Plex-Powered Hair Health:** Rebuilds and strengthens hair micro-bonds to protect against breakage and restore natural volume and suppleness. - • **Vibrant & Versatile Plum:** Transform dark blonde or brown hair with a striking, permanent plum shade that covers greys and works for all hair types. - • **Inclusive & Trusted Brand:** Family-owned British brand committed to ethical practices, minimal environmental impact, and premium quality. - • **Precision, Mess-Free Application:** Innovative mixing bottle with precision nozzle ensures even, drip-free coverage for salon-quality results at home. ## Overview Smart Beauty’s Rich Plum Permanent Hair Dye delivers a deep, warm plum colour with full grey coverage, suitable for all hair types including chemically treated hair. Infused with Smart Plex technology, it actively rebuilds hair structure to prevent breakage and restore strength. This vegan, cruelty-free, and PPD-free formula offers a mess-free, precision application experience, crafted by a trusted British family-owned brand committed to ethical and sustainable beauty. ## Description Smart Plex, described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger. Protects your hair against damage & breakage Rebuilds your hairs natural structure Restores your hairs strength, suppleness & volume Colour Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the colour will be diluted and you risk damaging your hair. ## Features - Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure - Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women - PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection - Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience - Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B07QBPP43H | | Country Of Origin | United Kingdom | | Guaranteed Software Updates Until | unknown | | Item Model Number | Rich Plum Permanent Hair Dye | | Manufacturer | Smart Beauty | | Product Dimensions | 8.99 x 5.99 x 16.99 cm; 190 g | ## Product Details - **Brand:** Smart Beauty - **Colour:** Plum - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free - **Material feature:** Cruelty Free, Natural, Vegan - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening - **Unit count:** 125.0 millilitre ## Images ![Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best hair colour I’ve ever tried *by on Reviewed in the United Kingdom 2 January 2022* I colour my hair regularly so when I ordered this I expected and average box dye and didn’t expect the product to be much different from all the rest. To my amazement this hair colour was different, it was vibrant and left my hair in fantastic condition. It left my hair shiny and full of life and didn’t rub off onto my clothes or pillow, I will definitely purchase this hair colour again. I have tried every box dye on the market and would highly recommend this product especially if you have pre coloured hair and you want vibrancy ### ⭐⭐⭐⭐⭐ I loved this , i *by on Reviewed in the United Kingdom 12 October 2023* Lovely colour, came out the same as the box, didn’t take forever to rinse, will definitely buy agin ### ⭐⭐⭐⭐⭐ Wow! *by on Reviewed in the United Kingdom 2 October 2019* Been searching for this colour for along time! Finally I found it and yes its beautiful! Went on great, not too messy rinsed out good too, overall a good experience, shall defo be buying again! Just gorgeous! ## Frequently Bought Together - Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair - ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) - Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair](https://www.desertcart.jp/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-04*