--- product_id: 12797168 title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz" brand: "rimmel" price: "¥1742" currency: JPY in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.jp/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing store_origin: JP region: Japan --- # 10-hour waterproof wear Intense rich brown pigment Built-in smudger for effortless blending London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz **Brand:** rimmel **Price:** ¥1742 **Availability:** ✅ In Stock ## Summary > 👁️‍🗨️ Define your eyes, own the room—London style, all day long! ## Quick Answers - **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz by rimmel - **How much does it cost?** ¥1742 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Waterproof formula locks your look for up to 10 hours—no smudges, no stress. - • **Dual-Action Design:** Retractable pencil with built-in smudger lets you switch from sharp lines to smoky glam instantly. - • **Skin-Safe & Tested:** Dermatologist and ophthalmologist approved for sensitive eyes—beauty without compromise. - • **Effortless Precision:** Soft, creamy texture glides on smoothly for bold, defined eyes in a single stroke. - • **Travel-Ready Essential:** Compact, retractable design fits perfectly in your bag for on-the-go touch-ups anytime. ## Overview Rimmel London Exaggerate Waterproof Eye Definer in Rich Brown is a highly pigmented, long-lasting eyeliner featuring a creamy, retractable pencil with a built-in smudger. Waterproof for up to 10 hours, it delivers intense color payoff with a smooth glide, suitable for all skin types and sensitive eyes. Dermatologist and ophthalmologist tested, this travel-friendly eyeliner is perfect for creating bold or smoky looks that stay put from morning meetings to evening events. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and color-intense for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Review: Ideal eyeliner - My favorite eyeliner easily applies sets up very quickly and last 24 hours. Price is great. This is the best I’ve ever used. Review: Love this eyeliner!!! 👀 - Excellent 👀 eyeliner!!! I got this eyeliner at a very affordable price and couldnt pass it up even tho I don't need anymore eyeliner lol. The color is a rich black and removability is easy with washing. Dries quickly and stays on for multiple hours at a time 💜 Highly recommend this product 🥰 ## Features - Soft creamy texture. - Retractable pencil with built-in smudger. - Waterproof eyeliner formula for up to 10 hours of long-lasting wear. - Intensely pigmented. - Dermatologist & ophthalmologist tested. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00ONSK1J0 | | Additional Features | Waterproof | | Age Range Description | Adult | | Best Sellers Rank | #1,606 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #20 in Eye Liners | | Brand | Rimmel | | Brand Name | Rimmel | | Color | 212 Brown | | Country as Labeled | Germany | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 26,826 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy | | Global Trade Identification Number | 03607347887003 | | Item Dimensions | 0.4 x 1.9 x 6.2 inches | | Item Form | Pencil | | Item Weight | 0.59 g | | Manufacturer | HFC Prestige International U.S. LLC | | Manufacturer Part Number | B00ONSK1J0 | | Material Features | Long Lasting, Waterproof | | Material Type Free | Gluten Free | | Model Number | B00ONSK1J0 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Waterproof | | Skin Tone | All | | Skin Type | All | | Unit Count | 1 Count | ## Product Details - **Brand:** Rimmel - **Color:** Rich Brown - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Waterproof ## Images ![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61Hj3Mj4K6L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Ideal eyeliner *by M***E on September 28, 2026* My favorite eyeliner easily applies sets up very quickly and last 24 hours. Price is great. This is the best I’ve ever used. ### ⭐⭐⭐⭐⭐ Love this eyeliner!!! 👀 *by L***W on August 27, 2026* Excellent 👀 eyeliner!!! I got this eyeliner at a very affordable price and couldnt pass it up even tho I don't need anymore eyeliner lol. The color is a rich black and removability is easy with washing. Dries quickly and stays on for multiple hours at a time 💜 Highly recommend this product 🥰 ### ⭐⭐⭐⭐⭐ Affordable and lasting waterproof eyeliner *by L***E on June 19, 2026* I’ve been really impressed with this Rimmel waterproof brown eyeliner. The brown shade is softer than black, making it perfect for a natural everyday look while still defining the eyes. The pencil glides on smoothly without tugging and has rich color payoff in a single swipe. The waterproof formula is designed to resist smudging and hold up well through heat and humidity. Once it sets, it stays in place for hours, but it’s still easy to remove with a good eye makeup remover at the end of the day. It’s comfortable to wear and didn’t irritate my sensitive eyes. Overall, this is an affordable, reliable eyeliner that delivers excellent performance for the price. I would definitely recommend it to anyone looking for a waterproof brown eyeliner for everyday use. ## Frequently Bought Together - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz - e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented, Coffee --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing](https://www.desertcart.jp/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-03*