---
product_id: 127061258
title: "The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market"
price: "¥7504"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/127061258-the-game-changing-attorney-how-to-land-the-best-cases
store_origin: JP
region: Japan
---

# The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

**Price:** ¥7504
**Availability:** ✅ In Stock

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- **What is this?** The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- **How much does it cost?** ¥7504 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/127061258-the-game-changing-attorney-how-to-land-the-best-cases)

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## Description

The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market [Mogill, Michael] on desertcart.com. *FREE* shipping on qualifying offers. The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

Review: GAMW CHANGING…let’s just be honest!! - Truth be told, I NEVER write reviews. But, I’m completely enamored by the practicality, simplicity, and applicability of the concepts in this book. So, I had to gloat. First of all, The Game Changing Attorney was such an easy, digestible read, that I found myself ready to re-read it over again. Just for context, my BF is an attorney who recently graduated and [finally] passed the bar. Naturally, I find our discussions circle back to “I’m a damn good attorney, but not nearly adequate or equipped to fulfill the obligations of an entrepreneur, in charge of running my own law firm…help!” Being the innate “fixer” that I am, I feel helpless to offer any practical solutions. Enter stage left, Michael Mogil, and “The Game Changing Attorney.” #MINDBLOWN! It could not come at a more relevant time. The immediate applications from this book left me feeling empowered to offer some real, tangible support. Needless to say, my BF has since read the book twice. And now proudly frames excerpts / context on the walls of his emerging practice. Without question, The Game Changing Attorney is his GO-TO recommendation for all of his fellow JD buddies. The many practical implications from reading Michael's book & subscribing to his podcast cannot be understated. It has been pivotal, dare I say, a life-changing experience! To the author, Michael Mogil - how can I sign up for this summit event? The Game Changers Summit in Nov? Access to the phenomenal lineup of speakers; Arnold Schwarzenegger, Kevin O’Leary, Cy Wakeman, Camille Vasques, etc, etc. Plus a Boys II Men concert…anddd Tesla give-aways?! Yeah, count me in. I’d be honored to attend as an honorary guest of my BF (the attorney) of course LOL!
Review: Timeless insight - This book is a critical reframe of important topics regarding the marketing of legal services. Lawyers study for the LSAT, graduate from law school, and pass the bar, and none of those high bars involve learning how to build, run, and grow a business as entrepreneurs and attorneys. Written in 2018, Michael Mogill accurately describes how the American legal industry was and remains one of the top spenders of digital advertising dollars in the world (next to banking, insurance, etc). The concept of brand marketing was innovated in the late 19th century by companies such as Coca-Cola. The practice of marketing developed, evolved, and learned many best-practices for over a century, since brand marketing for law firms wasn’t legally permissible until the late 20th century. Relative to the wider world, Michael Mogill reveals how much the legal industry can and must learn in terms of marketing, business, leadership, and management practices. Leveraging modern tools, but timeless constructs such as social proof, authenticity, and adapting to grow, the book is highly informative and filled with practical advice for law firm owners. For a practicing attorney and law firm owner, this book is a crash course and wake-up call to adapt to the “new normal” in order to obtain the best cases, and deliver value to clients, owning the role of modern, entrepreneurial business owner.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #89,662 in Books ( See Top 100 in Books ) #1 in Law Office Marketing & Advertising (Books) #3 in Law Office Education (Books) #7 in Legal Services (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (625) |
| Dimensions  | 5.5 x 0.73 x 8.5 inches |
| ISBN-10  | 1544512511 |
| ISBN-13  | 978-1544512518 |
| Item Weight  | 13.6 ounces |
| Language  | English |
| Print length  | 292 pages |
| Publication date  | October 18, 2018 |
| Publisher  | Lioncrest Publishing |

## Images

![The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market - Image 1](https://m.media-amazon.com/images/I/51HwGoi+nIL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ GAMW CHANGING…let’s just be honest!!
*by R***L on September 15, 2022*

Truth be told, I NEVER write reviews. But, I’m completely enamored by the practicality, simplicity, and applicability of the concepts in this book. So, I had to gloat. First of all, The Game Changing Attorney was such an easy, digestible read, that I found myself ready to re-read it over again. Just for context, my BF is an attorney who recently graduated and [finally] passed the bar. Naturally, I find our discussions circle back to “I’m a damn good attorney, but not nearly adequate or equipped to fulfill the obligations of an entrepreneur, in charge of running my own law firm…help!” Being the innate “fixer” that I am, I feel helpless to offer any practical solutions. Enter stage left, Michael Mogil, and “The Game Changing Attorney.” #MINDBLOWN! It could not come at a more relevant time. The immediate applications from this book left me feeling empowered to offer some real, tangible support. Needless to say, my BF has since read the book twice. And now proudly frames excerpts / context on the walls of his emerging practice. Without question, The Game Changing Attorney is his GO-TO recommendation for all of his fellow JD buddies. The many practical implications from reading Michael's book & subscribing to his podcast cannot be understated. It has been pivotal, dare I say, a life-changing experience! To the author, Michael Mogil - how can I sign up for this summit event? The Game Changers Summit in Nov? Access to the phenomenal lineup of speakers; Arnold Schwarzenegger, Kevin O’Leary, Cy Wakeman, Camille Vasques, etc, etc. Plus a Boys II Men concert…anddd Tesla give-aways?! Yeah, count me in. I’d be honored to attend as an honorary guest of my BF (the attorney) of course LOL!

### ⭐⭐⭐⭐⭐ Timeless insight
*by S***I on February 21, 2025*

This book is a critical reframe of important topics regarding the marketing of legal services. Lawyers study for the LSAT, graduate from law school, and pass the bar, and none of those high bars involve learning how to build, run, and grow a business as entrepreneurs and attorneys. Written in 2018, Michael Mogill accurately describes how the American legal industry was and remains one of the top spenders of digital advertising dollars in the world (next to banking, insurance, etc). The concept of brand marketing was innovated in the late 19th century by companies such as Coca-Cola. The practice of marketing developed, evolved, and learned many best-practices for over a century, since brand marketing for law firms wasn’t legally permissible until the late 20th century. Relative to the wider world, Michael Mogill reveals how much the legal industry can and must learn in terms of marketing, business, leadership, and management practices. Leveraging modern tools, but timeless constructs such as social proof, authenticity, and adapting to grow, the book is highly informative and filled with practical advice for law firm owners. For a practicing attorney and law firm owner, this book is a crash course and wake-up call to adapt to the “new normal” in order to obtain the best cases, and deliver value to clients, owning the role of modern, entrepreneurial business owner.

### ⭐⭐⭐⭐⭐ A Must-Read for Lawyers Who Want to Dominate Their Market!
*by A***R on February 24, 2025*

The Game Changing Attorney is hands down the best resource for lawyers looking to attract high-value clients and stand out in an oversaturated legal market. This book goes beyond generic marketing advice—it's a powerful blueprint filled with actionable strategies to build a compelling brand, optimize online presence, and create a system for consistent client acquisition. The insights on visual content and strategic asset placement are especially helpful! If you’re serious about growing your firm and securing better cases, this book is a must-read. Highly recommended!

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-10*