--- product_id: 122404330 title: "Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty" brand: "smart beauty" price: "¥5215" currency: JPY in_stock: true reviews_count: 13 category: "Smart Beauty" url: https://www.desertcart.jp/products/122404330-dark-red-hair-dye-permanent-colour-with-anti-breakage-plex store_origin: JP region: Japan --- # Vegan & Natural Ingredients Anti-Breakage Plex Hair Care PPD-Free & Cruelty-Free Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty **Brand:** smart beauty **Price:** ¥5215 **Availability:** ✅ In Stock ## Summary > 🔥 Own your look with fearless, vibrant red that cares as much as it dares! ## Quick Answers - **What is this?** Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty by smart beauty - **How much does it cost?** ¥5215 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/122404330-dark-red-hair-dye-permanent-colour-with-anti-breakage-plex) ## Best For - smart beauty enthusiasts ## Why This Product - Trusted smart beauty brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vibrant Dark Red Velvet:** Make a bold statement with rich, salon-quality colour that turns heads. - • **Plex-Infused Hair Protection:** Strengthen and rebuild your hair while you colour—no more compromise between style and health. - • **Ethical Beauty, Made in the UK:** Cruelty-free, vegan, and crafted with premium UK & EU ingredients for conscious self-expression. - • **Effortless, Mess-Free Application:** Precision nozzle and creamy formula ensure a smooth, drip-free DIY experience. - • **100% Grey Coverage & Root Touch-Up:** Seamlessly cover greys and roots for a flawless, youthful finish every time. ## Overview Smart Beauty’s Dark Red Hair Dye is a permanent, vegan, and cruelty-free hair colour formulated with anti-breakage plex technology to protect and nourish all hair types. Made in the UK with premium, PPD-free ingredients, it delivers vibrant dark red tones with full grey coverage and a mess-free application, empowering you to achieve salon-quality results at home while supporting ethical beauty standards. ## Description Hair Colour. Your Way. UK-made, vegan and cruelty-free hair colour that puts the power in your hands. Salon-worthy shades. Zero fuss. Maximum wow. Smart Beauty is your go-to for bold, brilliant DIY hair colour — made right here in the UK. We blend creative shades with caring, vegan formulas so you can switch up your look with confidence. No stress, no harsh vibes — just gorgeous colour that feels as good as it looks. We believe in self-expression, premium ingredients, and empowering you to colour your world, your way. How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill Cruelty-Free and Vegan: Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Shop: Smart Beauty hair colour Visit the store Shop: Smart Beauty hair colour Visit the store Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker. Review: Super - Easy to use. The color is great. I used to dye another hair dye but it's no longer on sale, I was looking for hair dye for a long time to make my color suit me until I found this one and for three years I've only been using it like the Red Hot producer writes my color 😁 ## Features - Transform dark blonde or brown hair to a striking new look with our permanent dark red hair dye colouring kit, with plex hair treatment to protect, rebuild, and restore your hair's structure - Real Red permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women - PPD free, Vegan, cruelty-free red hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair colour collection - Mess-free application. Mix the red colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience - Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, minimal environmental impact ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07QBPP56V | | Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening | | Best Sellers Rank | 2,029 in Beauty ( See Top 100 in Beauty ) 34 in Permanent Hair Colour | | Brand | Smart Beauty | | Brand Name | Smart Beauty | | Colour | Dark Red Velvet | | Container Type | Tube | | Country Of Origin | United Kingdom | | Customer Reviews | 4.0 out of 5 stars 7,662 Reviews | | Full Cure Time | 30 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item form | Cream | | Manufacturer | Smart Beauty | | Manufacturer Part Number | B1564 | | Material Features | Cruelty Free, Natural, Vegan | | Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free | | Model Number | Red Velvet Permanent Hair Dye | | Number of Items | 1 | | Package information | Tube | | Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening | | Recommended Uses For Product | Hair coloring, grey hair coverage, root retouching, balayage, undertone, low lights | | Suitable Hair Colour | Red | | UPC | 830577001564 | | Unit Count | 125.0 millilitre | ## Product Details - **Brand:** Smart Beauty - **Colour:** Dark Red Velvet - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free - **Material feature:** Cruelty Free, Natural, Vegan - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening - **Unit count:** 125.0 millilitre(s) ## Images ![Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81kcv0m+6xL.jpg) ![Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty - Image 2](https://m.media-amazon.com/images/I/81+aqpJ9lbL.jpg) ![Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty - Image 3](https://m.media-amazon.com/images/I/81jkkMg9u2L.jpg) ![Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty - Image 4](https://m.media-amazon.com/images/I/810nqIVzB8L.jpg) ![Dark Red Hair Dye Permanent Colour with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Dark Red Hair Colour, for All Hair Types by Smart Beauty - Image 5](https://m.media-amazon.com/images/I/91FWV12WywL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair *by N***K on 8 February 2025* I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker. ### ⭐⭐⭐⭐⭐ Super *by A***A on 8 July 2026* Easy to use. The color is great. I used to dye another hair dye but it's no longer on sale, I was looking for hair dye for a long time to make my color suit me until I found this one and for three years I've only been using it like the Red Hot producer writes my color 😁 ### ⭐ Awful *by K***Y on 8 July 2026* Don't bother, nice and purple when done, after 1 wash it turnt reddish plum and after 2 washes now red, its definitely not permanent and a waste of money --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/122404330-dark-red-hair-dye-permanent-colour-with-anti-breakage-plex](https://www.desertcart.jp/products/122404330-dark-red-hair-dye-permanent-colour-with-anti-breakage-plex) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-07-15*