---
product_id: 117449642
title: "Permanent Liquid Hair Color for Gray Coverage, Ash Blonde"
brand: "colorcharm"
price: "¥2913"
currency: JPY
in_stock: true
reviews_count: 13
category: "Colorcharm"
url: https://www.desertcart.jp/products/117449642-permanent-liquid-hair-color-for-gray-coverage-ash-blonde
store_origin: JP
region: Japan
---

# Permanent Liquid Hair Color for Gray Coverage, Ash Blonde

**Brand:** colorcharm
**Price:** ¥2913
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Permanent Liquid Hair Color for Gray Coverage, Ash Blonde by colorcharm
- **How much does it cost?** ¥2913 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/117449642-permanent-liquid-hair-color-for-gray-coverage-ash-blonde)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy COLORCHARM Permanent Liquid Hair Color for Gray Coverage| 12A Frosty Ash Blonde| 1.4 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Perfect for greys - This color is amazing covers my grey completely very pretty shade of blond
Review: 7AA is a very nice warm ash with gold undertones! Made my roots auburn. - I used 7AA on what was a level 6-7 after bleaching. My hair is a natural 4-5 brown. I used the whole tiny bottle (should have gotten two) focusing on mainly my fresh bleached blonde. I left it on for about 45 minutes after washing my bleach out. Since I only lightened about 2-3 levels higher and toned with this permanent color my hair still feels super soft! I used 20 volume developer for both my bleach and for this color. It did lift my roots to an auburny color that you only really see in person. I’m not mad about it.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07Q5B2FNX |
| Best Sellers Rank | #11,507 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #129 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,791) |
| Item model number  | 99240013893 |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Product Dimensions  | 1.87 x 0.97 x 3.66 inches; 1.28 ounces |
| UPC  | 070018105707 |

## Product Details

- **Brand:** COLORCHARM
- **Color:** 12A Frosty Ash Blonde
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage

## Images

![Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 1](https://m.media-amazon.com/images/I/81gbEJEkEyL.jpg)

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect for greys
*by G***A on December 11, 2025*

This color is amazing covers my grey completely very pretty shade of blond

### ⭐⭐⭐⭐⭐ 7AA is a very nice warm ash with gold undertones! Made my roots auburn.
*by A***R on December 31, 2025*

I used 7AA on what was a level 6-7 after bleaching. My hair is a natural 4-5 brown. I used the whole tiny bottle (should have gotten two) focusing on mainly my fresh bleached blonde. I left it on for about 45 minutes after washing my bleach out. Since I only lightened about 2-3 levels higher and toned with this permanent color my hair still feels super soft! I used 20 volume developer for both my bleach and for this color. It did lift my roots to an auburny color that you only really see in person. I’m not mad about it.

### ⭐⭐⭐⭐⭐ Hair dye
*by G***Z on December 15, 2025*

I really like this brand. It leaves my hair shiny and the treatment lasts a long time. I have long hair, so I use two boxes. The resulting color depends a lot on what you already have in your hair, but I've noticed that the color always turns out even.

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde
- COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz
- Color Charm Charm Hair Toner

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-02*