Influencer Audible Audiobook – Unabridged

This book is a rip off. The text is gigantic, so there are only a few sentences per page. Also, it is a feminist book. The entire book is about women in the influencer market. If you are a female, this may be an empowering book, but as a male, I find it useless. It has sections with headlines such as "women dominating the influencer market" and "my advice to young girls is to be YOU" and "Don't be that girl" and a lot more of that. Clearly geared toward women and clearly not what I was looking for. There is also a glossary with words defined such as "content". I have come to realize that this book is meant for 12 year old girls who may want to expand their instagram, and definitely not for anyone looking to be the next Tai Lopez.

FULL DISCLAIMER - I am featured in this book.My name is Heidi and I am an influencer. I am a normal person - no model looks.nor figure ( I am a size 6-8) but I do know how to use makeup and work my angles : )I started building my following on Instagram a few years ago and after reading the book I would definitely say - BUY THIS BOOK and TAKE NOTES.Brittany Hennessy (like a lot of the women featured) cut her teeth on social media. She started her own blog years ago and made money off it, worked at agencies big and small and thanks to her acute professional knowledge on what works and doesn't on social - landed a position as Director of Influencer Relations at Hearst Publications - where all she does all day every day, is work. with. super. influencers.So do you think she knows what she is talking about?Here's what the book would teach you- what people want to see on Instagram- what it takes to build a following on social media- the types of Influencers out there - anecdotes from influencers (normal people with strengths and weaknesses) who have built themselves from the ground up.- what an agent could do for you ( note - you dont NEED one to succeed, but a good one helps you get there faster)- what bad habits to avoid if you want to get campaigns over and overI read some of the negative reviews here and here are my thoughts:- a lot of them just don't like Brittany's message - i.e. you got to do the work.- they say it favors 'people who look a certain way'. Yes social media likes attractive people. That's also true in real life. The good news is though, most people are attractive if they are well-groomed and are genuinely nice and have personalities. And a lot of influencers are not physically perfect - we just know our angles, and if you are not a fashion/beauty influencer per se, concentrate on creating beautiful content. Scott Schumann took photos of others. He has millions of followers.- that being an influencer is just 'a bunch of girls who do nothing but post photos of themselves all day.' .If you ever shadow a professional blogger or content creator , you can easily see taking photos takes probably 5% of our time. The rest of the time we are creating editorial calendars of what to post, pitching brands, creating proposals, planning the shoots, editing and engaging with our audience.So if you want a truly inside look on the world of #influencers , read the book , and get informed insight on what it really takes to become an "Influencer" .Heidi

Might be a decent book on the actualTopic, but I thought it would be about general influencer in one’s field of work. Instead, it was basically about getting famous via Instagram. Like those people who have grumpy cat and so on. Not remotely of interest to me. I returned the book.

Very disappointed in the content which mainly focused on stories that did not provide much in the way of "Building Your Personal Brand." Lots of "Experts" jumping on bandwagons who really aren't Experts at all. Besides the stories which were "haughty" spirited, not recommended or endorsed. Sorry but it really isn't a road map to help you grow your business or Personal Brand as claimed. A cheap book with a flashy cover but weak content.

It's totally Instagram-centric. Lots of great examples of Instagram stars who mastered the art of building a following and keeping your "brand" alive and in front of your followers. I love the author's voice and humor. It made me want to know her! She's been in the business for a long time and knows what she's talking about.What I wished for that wasn't there was more specific information about how these "stars" actually build their Instagram presence. Maybe I'm being goofy but I wanted a little more how-to.

There is so much insider information in this book that there is no way to know unless you work in the industry hiring influencers or are already a successful influencer yourself. This book is a great resource to understand how to take your online presence to the next level. It's easy to read and has a lot of actionable advice. There's nothing else like this out there -- glad i grabbed a copy!

As a relatively new influencer, I was looking for some more guidance and came upon Influencer. I find that the biggest challenge whenever venturing into an unfamiliar space is that you don't know what you don't know. Luckily, each chapter Brittany writes is saturated with easily digestible, helpful advice that fuels conversations you need to have with yourself as an influencer. Her voice is heard from front to back and makes it feel like she's sitting down with you and walking you through the tips you'll need. I recommend this to anyone who is looking for counsel from an industry expert on their journey to instagram fame!

This book have a lot of tips and advices. Perfect for beginners which need a hand to come to this world. I was reading the book with such a pleasure that I don’t know even when and how fast I did it. I like the straight way of Brittany’s words, while you are reading is easy to feel passion of someone who what to give this passion to people. Now after this book, it’s time to correct mistakes and work as never before! I’ll recommend this book for all people who want to work in social media. 256 pages with wisdom, pleasure and surprises.

I was hugely disappointed at just how sexist this book is. It refers to influencers solely using female pronouns ‘her’ ‘she’.Struggled to read on.

Author gave some Nice tips, good read.

The books really targets the girls that want to "influence" by wearing cosmetics and take endless pictures of herself. I didn't find real business strategies that could be applied universally. Quite sad, I thought it would help me improve my IG presence... Nope!

Broken down in to easy to read sections.