The Boron Letters Kindle Edition

I really enjoyed this book, written in prison, to his 16-year old son, who adds valuable insights. Highly recommended for anyone interested in marketing. Don't we really market ourselves every day, whether we like it or not? Highly recommended. Kevin Thomas Morgan

It is a fun and informative read. There are so many useful tidbits. Very engaging.I like the lesson in copywork.

It’s cool to read this communication between Gary and his youngest son. It breaks down the marketing process so easy a 15 year old could understand it.Gary wrote in such a way that it sucked me in without me noticing.His subtle placements of exactly what he’s doing while he’s writing and asking questions to the audience.He lives up to his own claims of “The copy shouldn’t make the reader say ‘wow this is well written’ but instead cause them to purchase.”Which in this case as literature of sorts, I read the whole thing within 24 hours, and could be consumed more consummately by rapid readers.This is an overview of marketing and life, not a fantastic how-to, but Garys frame of reference for everything is his craft. Marketing!And so even the casual bits are steeped in his philosophy.Bond brings modernization to the table and applies Gary’s direct mail tactics to the more digital age, but only adds to the book, never detracts from it.As a beginner to true marketing, I’d recommend it to others in my situation.

Then this will do it, whether back in the 1980s, when theBoron letters were originally written -- or today. Theadvice in here is golden and will MAKE YOU MONEY.Just follow it!Let me be clear, I have had the great pleasure (and honor) ofknowing both Bond and Kevin Halbert for the last few years.I give credit to George Sepich, who started a (now defunct)network called TalkMarketingNow, where I used to have a show...As did Gary Halbert's sons -- the ones that have inheritedGary's legacy -- both of TheGaryHalbertLetters.com site,as well as having their own live experience getting Gary'sgenius from his DNA, both literally and figuratively.There's a TON to like about this book...If you have not read The Boron Letters before, you are infor a major treat. I do mean MAJOR. It will shape yourmarketing FOREVER.It's a good reference, a good tutorial, as well as quitemoving, as Gary talks about his day-to-day life in prison,but goes from there to talk lovingly to his 16 year old(at the time) son, Bond...With life lessons, marketing lessons, and so much more.This is for you if you've EVER read the Boron lettersand wondered about any backstories, or what happenedlater, etc.Bond's current take on things is invaluable, lovely,and I am completely charmed as well as smartened up.(I never fail to learn something from Bond...VERYworthwhile listening to...)Thanks, Bond, for making this available in a VERYhandy Kindle form ...

In 1998, with a lot of hard work, and quite a bit of serendipity, I got the chance to move to Miami Beach, Florida to meet and work with Gary Halbert.I have written about how all that came about elsewhere, so I am not going to repeat it here.In any case, I drove from where I lived at the time (Oklahoma) to Florida. And along the way, Gary had me stop in Ocala, Florida to pick up some of his information products from his longtime assistant Theresa.Basically, she had pre-selected some things and put them in a box for me. Long story short, I got to Miami Beach, opened up the box and one of the first things I saw was an original hard copy of The Boron Letters.WOW!You see, I already knew about The Boron Letters... because... I had previously read about them in Gary's newsletter.Gary wrote the letters to his son Bond (whom I'll talk about in a minute) under very trying circumstances while in Boron Federal Prison Camp in California. Gary's intent was to give Bond the most concise, impactful education on direct marketing (called mail order then)... and... on how to life a good life in general.But getting a copy of The Boron Letters--at that time--was an impossibility... unless... like me, you were fortunate enough to get one from the private stash in an Ocala, Florida storage unit.But I digress. That night, the first night I arrived in Miami Beach, with all its beauty, glitz, glamour and fun, instead of hitting the town, I instantly, in one sitting, devoured The Boron Letters in a caffeine-fueled frenzy.It paid off almost immediately... in two ways:1. I got exposed to "secrets of living a good life" I'd never even had a glimpse of before... and...2. Although it wasn't my motivation, Gary instantly recognized my earnestness... and that... along with doing well on a couple of small projects over the next week, got me a spot as Gary's mentee.The rest is history. I eventually graduated from just being a lowly mentee, to working side-by-side with Gary on many multi-million dollar projects for nearly a decade... until... his untimely passing in 2007.But more than that, we became friends. Great friends. In fact, there are very few days that go by that I don't think about picking up the phone and giving him a call, only to realize I can't.That sucks! It truly, TRULY SUCKS! More than I can even put into words. However, fortunately, his sons Bond and Kevin are still around, are great friends of mine... and... I chat with them frequently. And they're both sharp, super sharp... just like their "old man".In fact, I've said this before, but it bears repeating: Bond is on my short (very short) list of people I turn to when I have a marketing problem... or... for that matter, ANY problem.So when he told me he was releasing an updated Kindle version of The Boron Letters, I was thrilled! I immediately bought a copy to support my friend's effort.Now normally, I'm not into updates of things that are brilliant pieces of work in the first place. However, this is different. Very different. For one, like I said above, Bond is sharp... super sharp!And secondly, those letters were written to him personally to teach him everything Gary had learned in 46 years on "how to live a good life".That being the case, Bond didn't change the original letters at all. All he did was add an update at the end of each letter that reveals what the lessons meant to him... and... how he applied them.Plus, he reveals the overlooked, hidden meanings behind some of the lessons that only he could know because his dad had repeated them to him many, many times... in many, many different forms.I think so much of The Boron Letters that I was in the process of re-reading them for the umpteenth time and taking detailed, handwritten notes when Bond told me about re-releasing them with his commentary.Anyway, I urge you to get this updated version of The Boron Letters and read it immediately. It will be the best 10 bucks ($9.99 actually) you've ever invested in your life's education.Sincerely,Scott L. HainesP.S. No matter where I'm living at the current moment (which I change fairly frequently, BECAUSE I CAN) two things always travel with me... (1) a complete hard copy set of The Gary Halbert Letter... and... (2) The Boron Letters. "I", to paraphrase the old American Express commercials, "never leave home without them."

Se você quer crescer pessoalmente e ganhar dinheiro este é o livro que vc precisa, ensina tudo desde saúde a marketing

Por todos los consejos, la escritura, viví cada una de las cartas y claro que voy a tomar alguno de estos consejos para escribirMil gracias

Para todo aquel que se dedique (o quiera dedicarse) a la redacción publicitaria (copywriting), en este libro encontrará inspiración y aprendizaje.

Das Buch wurde im genannten Zeitraum geliefert, ist unversehrt angekommen.

Superbe lecture, je recommande !Livre au format un peu grand cependant