---
product_id: 107347244
title: "Marketing 4.0: Moving from Traditional to Digital Kindle Edition"
brand: "philip kotlerhermawan kartajayaiwan setiawan"
price: "¥5060"
currency: JPY
in_stock: true
reviews_count: 8
url: https://www.desertcart.jp/products/107347244-marketing-4-0-moving-from-traditional-to-digital-kindle-edition
store_origin: JP
region: Japan
---

# Marketing 4.0: Moving from Traditional to Digital Kindle Edition

**Brand:** philip kotlerhermawan kartajayaiwan setiawan
**Price:** ¥5060
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing 4.0: Moving from Traditional to Digital Kindle Edition by philip kotlerhermawan kartajayaiwan setiawan
- **How much does it cost?** ¥5060 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/107347244-marketing-4-0-moving-from-traditional-to-digital-kindle-edition)

## Best For

- philip kotlerhermawan kartajayaiwan setiawan enthusiasts

## Why This Product

- Trusted philip kotlerhermawan kartajayaiwan setiawan brand quality
- Free international shipping included
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## Description

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## Images

![Marketing 4.0: Moving from Traditional to Digital Kindle Edition - Image 1](https://m.media-amazon.com/images/I/51El3NISiLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Staying Relevant in a Digital World
*by E***A on May 29, 2025*

Clear, relevant, and easy to follow. This book explains how marketing is changing in the digital world without losing sight of its core principles. It helped me understand what really matters when trying to connect with today’s customers. A solid read for anyone who wants to stay current without getting lost in buzzwords.

### ⭐⭐⭐⭐⭐ Great extension of human-centric 3.0.
*by O***R on April 19, 2020*

This was a great extension of Marketing 3.0. They really should be one book. Going from product (1.0) to customer (2.0) to human (3.0) centric marketing was articulated so well, I was curious, what is 4.0? I find human centric marketing to be more than successful, but also righteous. It is just good practice and that leads to good business. 4.0 is not a move away from human-centric marketing. Instead, it is an extension of that, highlighting the increased connectivity the world has experienced since 3.0 was published. If reading for the first time, read 3.0 and 4.0 as one book. 3.0 highlights the why and how marketing succeeds with human focus and values, and 4.0 is great at identifying social strategies and measurements for brand advocacy. The 5 A’s of the customer journey identified in 4.0 are very useful as a general marketing tool. The examples used in the book help you as a marketer self identify and leads to helpful strategies to grow and improve.

### ⭐⭐⭐⭐ Digital, but not that much
*by J***O on February 1, 2017*

Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors' background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like "what else?" were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more...

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-01-27*