what colour is the actual shampoo - I can't see it in person

It looks purple but it gives a hint of pink colour; I love it.

Can you use this on natural white/ grey hair

Yes you can use it on white or grey hair but I’m not sure what the results would be, it certainly won’t hurt your hair, but you may not get the Pearlised effect? It does take several shampoos to see the results. The silver shampoo is good also for white/grey/blonde hair. Iv’e got bleached highlights and use quite a few of the Bleach London shampoos in several different colours, they don’t harm your hair.

Does it eliminate yellow tones?

Yes, if you use it regularly, its very good for eliminating yellow tones and I also found if there isn’t too much contrast in your hair colour it actually stops the roots showing through so much. I highly recommend it.

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Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, Colour Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)

Product ID: 107043870

Details

Age range (description)
Adult
Brand
Bleach London
Hair type
Color Treated
Item form
Liquid
Scent
Subtle

⚡Neutralizes brassiness fast

🌱Vegan & paraben-free formula

💜Pearlescent purple toning

¥3381

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💜 Shine bright, stay cool, and own that pearly blonde glow!

PERFECT PAIRING - Use with Pearlescent Conditioner for amplified pastel vibrancy and lasting shine.
HYDRATE NOURISH - Deep conditioning formula restores moisture, leaving hair silky and manageable.
BRASSINESS NOT HERE - Powerful yellow neutralizer keeps your blonde cool and salon-fresh between visits.
VEGAN PETA APPROVED - Ethical beauty that aligns with your values—no parabens, no compromises.
LUMINOUS PEARLY BLONDE FINISH - Soft pinky-purple tones for a fresh, iridescent glow that turns heads.

Bleach London Pearlescent Shampoo is a 250ml vegan, PETA-approved purple shampoo designed to gently cleanse and deposit iridescent purple tones that neutralize brassiness in bleached blonde hair. Paraben-free and enriched with nourishing ingredients, it hydrates and enhances color vibrancy for a luminous, salon-quality finish at home.

Specifications

ASIN	B07P8VTXPQ
ASIN	B07P8VTXPQ
Active Ingredients	Sage
Age Range Description	Adult
Benefits	Nourishing,Toning,Illuminating
Best Sellers Rank	6,551 in Beauty ( See Top 100 in Beauty ) 299 in Shampoos (Beauty)
Brand Name	Bleach London
Country Of Origin	Netherlands
Country of origin	Netherlands
Customer Reviews	4.6 4.6 out of 5 stars (278)
Customer reviews	4.6 4.6 out of 5 stars (278)
Guaranteed software updates until	unknown
Hair Type	Color Treated
Item Dimensions	5.5 x 5.5 x 13 centimetres
Item Form	Liquid
Item Weight	8.45 Ounces
Item model number	288Q7_SML
Liquid Volume	250 Millilitres
Manufacturer	Bleach London
Manufacturer	Bleach London
Manufacturer Part Number	288Q7_SML
Material Type Free	Paraben Free
Model Number	288Q7_SML
Number of Items	1
Other Special Features of the Product	Vegan
Package Size Name	250 ml
Product Dimensions	5.5 x 5.5 x 13 cm; 239.55 g
Recommended Uses For Product	Color Protection
Scent Name	Subtle
Suitable Hair Colour	Light Blonde
Unit Count	250.0 millilitre

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