Marketing Automation For Dummies

Very well organized and comprehensive yet easy to digest. I would highly recommend this to anyone exploring marketing automation systems such as Pardot to understand why they should already have one (i.e., you're behind if you don't) and how to maximize your ROI implementing and managing one.

A great primer. Author really knows his stuff and even those that have a good understanding of marketing automation will walk away with new insights. I have many clients that use marketing automation...but not to its full capacity and this will give you the smarts you need to discuss new opportunities with them and make you look like a hero.

Well laid out and relevant content. Better as a reference guide than to be read straight through. Second half was more informative than the first.

As a marketing newbie I found this book totally awesome. When coupled with other work from the content marketing institue it provides a valuable road map for anyone looking into the "Inbound" marketing space.

Has VERY basic information. Was hoping for a bit more in-depth stuff. But I suppose thats my fault for buying a "for Dummies" book.

This is just what I needed after my company signed a contract with Salesforce/pardot

Provides an excellent and foundation for understanding what marketing automation is and is not.

Liked it but got it for free a week later at Dreamforce :(

Aunque el autor trabaja en ExactTarget, las explicaciones son objetivas. Buen libro para entender el Marketing Automation, los conceptos básicos... y no sólo los básicos.

I am a B2B marketer working with Pardot. This book has a lot of Pardot examples, which was very much needed. The book gives a perfect understanding of what Marketing Automation is and how you can make use of it. Very well written with many examples. I recommend this to anyone wishing to learn more about marketing automation, specially Pardot.

Very Good Book, quite comprehensive

The book is stained with stinky smell. The pictures show how terrible it looks.