","image":["https://images-na.ssl-images-amazon.com/images/I/71RNwO2cUHL.jpg","https://images-na.ssl-images-amazon.com/images/I/71OxJEVSpaL.jpg","https://images-na.ssl-images-amazon.com/images/I/71iNQGOkryL.jpg"],"offers":{"@type":"Offer","priceCurrency":"JPY","price":"6005.00","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/OutOfStock"},"category":" eyes","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***N"},"datePublished":"Reviewed in the United Kingdom on 12 April 2017","name":"\n\n\n\n\n\n\n\n \n \n Love this! Stays on all day.\n \n","reviewBody":"I have been using this mascara for a few years now. I've always had 'issues' with mascaras that run but this one stays on all day without budging! but most importantly washes off really well.ANd it's cruelty free, so make me sleep at night knowing that I am good enough!Defiantly 5 stars"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"A***Y"},"datePublished":"Reviewed in the United Kingdom on 29 August 2019","name":"\n\n\n\n\n\n\n\n \n \n Love the idea of this mascara...\n \n","reviewBody":"I really love the fact this product is free from nasties / cruelty-free, as I’m currently making the swap, one product at a time, to clean beauty. However I was a little underwhelmed when using it unfortunately.PROS:- Completely smudge-free! Even more so than my chemical mascara- Didn’t irritate my eyes- Feels pretty good knowing you’re looking after your body a little better :)CONS- The brown pretty much shows as black, so you might as well just buy black- Despite being named ‘full volume mascara’, there was absolutely no change in the appearance of lashes, infact people couldn’t tell that I had mascara on one eye and nothing on the other.I think this mascara has a long way to go before it can rival its chemical counterparts. Having said this, everybody is different & perhaps those with light, fine eyelashes may have better results. I guess the only way to know is to try it!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"H***!"},"datePublished":"Reviewed in the United Kingdom on 29 April 2015","name":"\n\n\n\n\n\n\n\n \n \n Ideal for Sensitive Eyes and Vegans!!\n \n","reviewBody":"Having ultra sensitive eyes and being a vegan and against testing on animals, I bought this mascara and at first, it made my eyes slightly sting. However, I found that if I avoid loading too much of the liquid onto the brush, it is ok and I also only apply a single coat. This seems to be working and no stinging eyes since! I would recommend this product and love supporting its 'no animal testing' slogan. On the packet it states there is no animal testing and it doesn't contain any other ingredients relating to animal testing.It is a lot cheaper than what I paid for Clinique mascara and does a better job!Buy this product and you won't be disappointed... just remember NOT to load up the brush too much and keep it a light application."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"Reviewed in the United Kingdom on 16 July 2019","name":"\n\n\n\n\n\n\n\n \n \n Not waterproof\n \n","reviewBody":"Nice dark brown and easily applied. Does not clog and makes lashes look longer (does not curl).However, it is not in the least waterproof or even smudgeproof. They need to reassess the formula. Regrettably, for this reason alone. I would not buy again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***W"},"datePublished":"Reviewed in the United Kingdom on 31 March 2020","name":"\n\n\n\n\n\n\n\n \n \n Creates natural clump-free, natural, smudge proof lashes\n \n","reviewBody":"I am very light skinned, with blonde hair, blue eyes, and hardly any eyebrow, (that's another story). If I don't wear mascara, I look ill! But I like my make up to look natural. Using black mascaras with my light skin tone looks too heavy. So I bought this and am very happy. It goes on smoothly without clumping or smearing. It lasted all day without any smears.I just love this mascara it really brings out the blue in my eyes and gives me definition without looking made up. The wand is shaped so that I can apply the mascara to the inner corner of the eye too. Removal is easy also. It really lifted my spirits to find this mascara. I highly recommend it. Great colour for blondes or redheads. Highly recommend."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"H***L"},"datePublished":"Reviewed in the United Kingdom on 8 December 2017","name":"\n\n\n\n\n\n\n\n \n \n Absolutely love this! A vegan\n \n","reviewBody":"Absolutely love this! A vegan, natural mascara that stays put through my working day as a chef. Feels gentle on my sensitive eyes, no clumping, a natural look with great added length and definition and a brilliantly strong bblack pigment. One of the best mascaras ive ever used regardless of natural/vegan. Definitely will be using this from now on."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"I***E"},"datePublished":"Reviewed in the United Kingdom on 4 April 2019","name":"\n\n\n\n\n\n\n\n \n \n easy to remove, beautiful look\n \n","reviewBody":"The mascara type I ordered (Full Volume) is too easy to wash off, one small teardrop makes it smudging straight away. However, I like the way it looks on my eyelashes. I do understand it is not waterproof one but the first time I have such an easy to remove. I have ordered a waterproof one to try."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"M***5"},"datePublished":"Reviewed in the United Kingdom on 17 October 2013","name":"\n\n\n\n\n\n\n\n \n \n Flaky mascara!\n \n","reviewBody":"I was so looking forward to trying this waterproof and cruelty free mascara, but was very disappointed. It is hard to find a chemical and cruelty free mascara on the market.The mascara goes on well, it feels very soft and added a little volume to my lashes. However, by lunch time I noticed that the mascara had flaked under my eyes and when I tried to brush it off it smudged making me look like I had drawn black lines on my face."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"L***A"},"datePublished":"Reviewed in Germany on 15 March 2016","name":"\n\n\n\n\n\n\n\n \n Veganer Mascara ..\n \n \n","reviewBody":"Ich habe meeega viele vegane Mascara die es im Dm oder Rossmann zu finden gibt getestet und die meisten waren einfach nur total Sch***. Die meisten veganen Mascara stinken, haben eine total wässrige Konsitenz, schmieren, halten nicht, haben schlechte Bürstchen.Der Mascara von Beauty Without Cruelty Waterproof ist mit ABSTAND die beste vegane Wimperntusche die ich bisher finden konnte. Aber fetten Punktabzug gibts für die Behauptung Wasserfest. Das stimmt einfach nicht, Mascara setzt sich irgendwann auch ab - was ich total schade finde. Muss also meine Suche nach dem perfekten wasserfesten Mascara fortsetzen.."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***G"},"datePublished":"Reviewed in Germany on 15 March 2018","name":"\n\n\n\n\n\n\n\n \n Hält relativ zuverlässig\n \n \n","reviewBody":"Bin mit dem Mascara ziemlich zufrieden.Habe lange nach einem veganen Mascara gesucht, bei dem ich nicht nach einem halben Tag schwarze Augenringe habe, da sich der Mascara \"abgelegt\" hat. Das klappt bei dem hier ganz gut. Wasserfest ist er jedoch definitiv nicht. Das nehme ich aber in Kauf. Die Konsistenz ist gut, er lässt sich gut auftragen und die Bürste hat eine schöne Form."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***A"},"datePublished":"Reviewed in Germany on 23 February 2016","name":"\n\n\n\n\n\n\n\n \n Für alle die Tierversuche verabscheuen und trotzdem ein gutes Produkt wünschen\n \n \n","reviewBody":"Sehr gute VEGANE! Mascara! Es gibt mittlerweile viele Marken und Produkte im Segment Naturkosmetik bzw. vegane und tierversuchsfreie Kosmetik. Ich war jedoch lange auf der Suche, nach einer wasserfesten! Wimperntusche. Hier die Lösung. BWC waterproof Mascara. Ist wasserfest (Thermen erprobt;)). Bürstchen ok, für meine Wimpern nicht die optimale Form, aber was solls. Ergebnis: verdichtete Wimpern, ergo Volumen Zuwachs, sattes Schwarz und wer es dramatischer mag, einfach 2x auftragen.Bin voll zufrieden, lässt sich auch mit auf Öl basierendem Augenmake-up-Entferner leicht entfernen.Und das Beste, keinem Tier wurde geschadet ( im Gegensatz bei L'oreal und Konsorten)!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R*** "},"datePublished":"Reviewed in Italy on 6 September 2016","name":"\n\n\n\n\n\n\n\n \n Ottimo prodotto ma questa volta arriva senza sigillo\n \n \n","reviewBody":"Ottimo prodotto, è precisamente quello che stavo cercando, mascara naturale vegana e waterproof! Nero intenso, non si scioglie e inoltre e anche un trattamento per le ciglia per i componenti. (cera di riso) acquistata due volte."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***M"},"datePublished":"Reviewed in Germany on 2 September 2017","name":"\n\n\n\n\n\n\n\n \n Schöner Schwung, perfekt getrennte Wimpern, ohne Tierversuche!\n \n \n","reviewBody":"Perfekt! Macht superschöne Wimpern, kein Verklumpen und Verlaufen, und kein Tier muss dafür leiden oder sterben! So sollte Kosmetika sein!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"S***."},"datePublished":"Reviewed in Germany on 7 July 2016","name":"\n\n\n\n\n\n\n\n \n nicht wasserfest\n \n \n","reviewBody":"Ich habe die Mascara für den Urlaub am Meer bestellt. Leider war nach dem Baden trotzdem alles verschmiert... Würde ich nicht wieder kaufen..."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"B***E"},"datePublished":"Reviewed in Canada on 13 December 2014","name":"\n\n\n\n\n\n\n\n \n \n Three Stars\n \n","reviewBody":"It smudges unfortunately."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"L***E"},"datePublished":"Reviewed in France on 15 February 2016","name":"\n\n\n\n\n\n\n\n \n pique les yeux\n \n \n","reviewBody":"Article reçu rapidement , mais malheureusement je ne peux pas l'utilisé , il coule tellement à la pose , que ca me pique monstrueusement les yeux .... Dommage"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"A***B"},"datePublished":"Reviewed in the United States on 20 March 2017","name":"\n\n\n\n\n\n\n\n \n \n Not enough drama\n \n","reviewBody":"UPDATE: had to stop using it burns my eyes badly when I wash it off. This has never happened to me with any mascara before so I'm not sure what it is.It's a nice mascara and I'm all for cruelty free but I like dramatic lashes and this didn't cut it for me. I had to put on another mascara afterwards to darken and thicken them up. But if you like a more subtle natural look then it's great!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"C***N"},"datePublished":"Reviewed in the United States on 22 May 2016","name":"\n\n\n\n\n\n\n\n \n \n Pass on that one...and...NOT waterproof!\n \n","reviewBody":"I am more than disappointed in this product. I am always looking for the right mascara...brush, waterproof, chemical free. I thought I had one in this one. The brush is amazing! I love that part of it. However, it's marketed as \"waterproof\" and that is not the case. Not even water resistant. I've cried twice in this mascara...as we women sometimes do...and it ran all over my face. But worse yet...I couldn't open my eyes for the massive burn!! I had to wipe it off before I could even open my eyes. I've never had anything burn this badly when crying. It feels like someone has poured acid in your eye!So, unfortunately, I will not be buying this ever again. And, if you are emotional at all...or sweat a lot in your workouts...do not waste your money!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***T"},"datePublished":"Reviewed in the United States on 6 February 2015","name":"\n\n\n\n\n\n\n\n \n \n Great!\n \n","reviewBody":"This is really a lovely mascara. It applies robust right from the first application and isn't wimpy and \"watery\" like so many. I have long lashes and so I need only apply two or three applications for dramatic and \"heavy\" effect. I'm still getting used to the brush which I find fatter and thicker than most. Such a pleasure to open up a brand new mascara and not have to \"break it in\". Right away it applied the way I want my mascara to. Being mature I apply a lot of moisturizer to my face and particularly under my eyes. No problem with smudging or running with this mascara. Stays nicely put. 100%."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***I"},"datePublished":"Reviewed in the United States on 1 April 2017","name":"\n\n\n\n\n\n\n\n \n \n does not flake or leave shadows under my eyes like \"raccoon\" eyes\n \n","reviewBody":"In as effort to reduce the amount of toxins I'm exposed to, I decided to give this mascara a try and today is day 6 of using it. My lashes are long enough, but thin so I have to layer it, as I have with all other brands. This mascara stays all day, does not flake or leave shadows under my eyes like \"raccoon\" eyes. Yet, when I wash it off at night, it washes away clean. I am very pleased and have found the product I will stay with as long as it's available."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"A***Y"},"datePublished":"Reviewed in the United States on 20 May 2018","name":"\n\n\n\n\n\n\n\n \n \n Burns eyes terribly\n \n","reviewBody":"It’s makes the lashes look pretty nice if you can suffer through the burning. When I applied it, I don’t know what it was but it started burning my eyes SO bad and they started watering like crazy. I don’t have sensitive eyes at all so I have no idea what was the deal with this mascara.."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"K***T"},"datePublished":"Reviewed in the United States on 14 August 2015","name":"\n\n\n\n\n\n\n\n \n \n Wanted to love this...\n \n","reviewBody":"I really wanted to love this... Was accidentally sent the wrong color, which I was able to keep free of charge, but every time I wore it, it seems to make my eyes burn a bit and water. I usually have no problems with makeup around or near my eyes... The formula is a bit too liquidy for me as well, takes a very long time to fully dry."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"Reviewed in the United States on 2 March 2015","name":"\n\n\n\n\n\n\n\n \n \n ... for a cruelty free vegan friendly mascara that looks good and gives me some volume and although it's not ...\n \n","reviewBody":"I have been searching far & wide for a cruelty free vegan friendly mascara that looks good and gives me some volume and although it's not the end all be all, this BWC mascara is pretty close to it. My only reservation about it is it needs to be reapplied (if you work out a lot and sweat during the day, which is understandable), so that's why I gave it the rating I did, not perfect but close enough to it. If BWC created a formula that gave more volume instead of just length, I wouldn't be opposed to that!"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":3.5652173913043477,"bestRating":5,"ratingCount":23}}