---
product_id: 105943607
title: "Lasting Radiance, 100 Ivory, 30 ml (Pack of 1)"
brand: "rimmel"
price: "¥4036"
currency: JPY
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.jp/products/105943607-lasting-radiance-100-ivory-30-ml-pack-of-1
store_origin: JP
region: Japan
---

# Medium coverage with radiant finish Instant hydration boost SPF 20 anti-pollution shield Lasting Radiance, 100 Ivory, 30 ml (Pack of 1)

**Brand:** rimmel
**Price:** ¥4036
**Availability:** ✅ In Stock

## Summary

> ✨ Radiate confidence, shield your skin, own the city vibe! 🏙️

## Quick Answers

- **What is this?** Lasting Radiance, 100 Ivory, 30 ml (Pack of 1) by rimmel
- **How much does it cost?** ¥4036 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/105943607-lasting-radiance-100-ivory-30-ml-pack-of-1)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Elegance:** Easy-to-use pump dispenser ensures mess-free application for a polished look in seconds.
- • **Urban Shield Technology:** Protect your skin from pollution and environmental stressors with built-in SPF 20 defense.
- • **Flawless, Natural Coverage:** Medium coverage formula blurs fine lines and wrinkles for a smooth, poreless finish without heaviness.
- • **Glow All Day, Work or Play:** Experience a dewy, radiant complexion that lasts from morning meetings to after-hours cocktails.
- • **Peptide-Powered Elasticity:** Boost skin resilience and bounce-back with peptides that fight fatigue and aging signs.

## Overview

Rimmel Lasting Radiance Foundation in 100 Ivory is a 30 ml liquid foundation designed for medium coverage with a radiant, natural finish. Featuring anti-fatigue peptides and urban shield technology with SPF 20, it protects against pollution while hydrating and blurring imperfections. Its lightweight formula and convenient pump make it a must-have for millennials seeking effortless, all-day glow and skin resilience.

## Description

Product Description Live the London look with new lasting radiance foundation. This foundation instantly illuminates the skin with a healthy radiant glow, and minimises the effects of pollution. The inclusion of peptides increases elasticity so skin recovers and bounces back more quickly. Contains the added benefits of SPF 25 creating a dewy glow on the skin that lasts all day long so whether you're working, shopping, on a special occasion, or out with the girls you will be ready for everything. Gently apply to skin for a light, smooth, natural texture that offers 100% poreless coverage. Lasting radiance foundation is the perfect staple for your make up collection or would be warmly received as a gift if you were looking to share your make up secrets with others. Rimmel is the UK's number 1 make-up brand and the face of London style. Rimmel believes in fashion without rules and values every individual interpretation of beauty. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. Ingredients Aqua/Water/Eau, Cyclopentasiloxane, Glycerin, Ethylhexyl Methoxycinnamate, Dimethicone, Talc, Mica, Crambe Abyssinica Seed Oil, Dimethicone/peg-10/15 Crosspolymer, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone Crosspolymer, Lecithin, Phenoxyethanol, Dimethiconol, Sodium PCA, Magnesium Sulfate, Sodium Chloride, Parfum/Fragrance, Caprylyl Glycol, Disodium Stearoyl Glutamate, Retinyl Palmitate, Tocopheryl Acetate, Urea, Ascorbyl Glucoside, Disodium EDTA, Potassium Sorbate, Glyceryl Polymethacrylate, Hexylene Glycol, Peg-8, Butylene Glycol, Ectoin, Aluminum Hydroxide, Trehalose, Tocopherol, Biosaccharide Gum-1, Propylene Glycol, Hexyl Cinnamal, Dipropylene Glycol, Polyquaternium-51, Limonene, Dimethylmethoxy Chromanol, Benzyl Salicylate, Linalool, BHT, Triacetin, Geraniol, Ascorbyl Palmitate, Citronellol, Alpha-isomethyl Ionone, Alteromonas Ferment Extract, Sodium Hyaluronate, Ascorbic Acid, Citric Acid, Palmitoyl Tripeptide-1, [May contain +/-: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)] P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Manufacturer Contact Information Coty UK & I LTD, Rimmel London, SW19 4DR. See more

Review: Lovely product, great value - Ordered this before. Im 64 and get lots of comments about how good my skin is and how nice my makeup is. It is fantastic value and I love the colour. Skin coverage is excellent.
Review: Excellent 5 stars - Really happy with it, good coverage I'm 61 and it isn't too heavy, it doesn't cake like some foundations. Great price and it's better than the high end foundations. Highly reccomend.

## Features

- Anti-fatigue liquid foundation medium coverage
- Anti-pollution formula with SPF 20 protection
- Instant skin moisture and radiance
- Urban shield technology
- Blurs fine lines and wrinkles
- Easy-to-use plastic pump dispenser

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07NPZ9GMQ |
| ASIN  | B07NPZ9GMQ |
| Best Sellers Rank | 1,413 in Beauty ( See Top 100 in Beauty ) 23 in Face Foundations |
| Brand | Rimmel |
| Colour | Ivory |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,890) |
| Customer reviews | 4.5 4.5 out of 5 stars (2,890) |
| Date First Available | 18 Feb. 2019 |
| Format | Liquid |
| Item dimensions L x W x H | 29 x 29 x 120 millimetres |
| Item model number | 34502323100 |
| Item model number  | 34502323100 |
| Item weight | 30 Grams |
| Manufacturer | COTY |
| Manufacturer  | COTY |
| Package Weight | 0.11 Kilograms |
| Package dimensions | 11.9 x 2.9 x 2.8 centimetres |
| Product Dimensions | 2.9 x 2.9 x 12 cm; 30 g |
| Product Dimensions  | 2.9 x 2.9 x 12 cm; 30 g |
| Skin type | All |
| Special features | Radiant |
| Speciality | natural |
| Sun protection | 20 Sun Protection Factor (SPF) |
| Target audience | Girls |
| Volume | 100 Millilitres |

## Product Details

- **Brand:** Rimmel
- **Colour:** Ivory
- **Item form:** Liquid
- **Material Type Free:** Aluminium Free
- **Package information:** Bottle
- **Product benefits:** Hydration and medium coverage with anti-pollution protection
- **Recommended uses for product:** Skin Care
- **Skin tone:** Light
- **Skin type:** All
- **Sun protection:** 20 Sun Protection Factor (SPF)

## Images

![Lasting Radiance, 100 Ivory, 30 ml (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/71nAYaiWMFL.jpg)

## Questions & Answers

**Q: Hello. what shades in this foundation range replicate the older wake me up 303 nude (this shade is now apparently darker) & 400 natural beige? thanks!**
A: I found the constituence a good coverage but colours are really dark I bought 2 different shades but still not achieved the correct colour for my fair skin

**Q: Is ivory (100)lighter than true ivory(103)?I found this bit orange need slightly lighter) or do a mix a v light shade with the true ivory still have?!**
A: Yes the number relates to the dark so lower the number the lighter it is (also takes in cool/warm/neutral tones but generally shade)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely product, great value
*by A***H on 10 November 2025*

Ordered this before. Im 64 and get lots of comments about how good my skin is and how nice my makeup is. It is fantastic value and I love the colour. Skin coverage is excellent.

### ⭐⭐⭐⭐⭐ Excellent 5 stars
*by L***B on 15 October 2025*

Really happy with it, good coverage I'm 61 and it isn't too heavy, it doesn't cake like some foundations. Great price and it's better than the high end foundations. Highly reccomend.

### ⭐⭐⭐⭐ Would recommend
*by B***S on 30 October 2025*

Lovely but a bit darker than expected.

## Frequently Bought Together

- Rimmel Lasting Radiance, 100 Ivory, 30 ml (Pack of 1)
- Rimmel Stay Matte Pressed Powder, Transparent, 14g
- RIMMEL LONDON - Natural Bronzer - Silky-Smooth & Ultra-Fine Bronzing Powder - Sunkissed Look, Mimicking Natural Tan - 002 Sunbronze - 14g

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**Shop now:** [https://www.desertcart.jp/products/105943607-lasting-radiance-100-ivory-30-ml-pack-of-1](https://www.desertcart.jp/products/105943607-lasting-radiance-100-ivory-30-ml-pack-of-1)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-01-29*