The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story Hardcover – January 1, 1993

MY RATING SYSTEM:* - if you have to chose between torture and reading this book, then you might want to consider reading the book - although it depends on just how severe the torture would be.** - if you've lost your job and have quite a bit of free time on your hands, and don't have anything else better to do, then you might want to consider reading this book; don't expect to learn much or really be entertained. It will however, help you pass the time until your death.*** - meh...I'm indifferent. Reading this book will not alter your life in any significant way, yet it is not so horrendously dreadful that your taking the time to read it will be a complete waste of time.**** - Good book to great book zone here. You should probably read this book if you have some spare time. This book could be interesting, entertaining, or informative.***** - Outstanding book! Make time to read this book - you'll learn or be entertained or intrigued. The book might even be good enough to provide original or helpful insights into the world that we live in.REVIEW:The book provides an account of Bernard Arnault and his rise to the top of the luxury goods industry. The story is interesting, however the book is written in very casual English, with sentence fragments and rhetorical questions appearing quite often.The book begins with background about Bernard Arnault, painting him as a dedicated student as a child. As Arnault grows up, his involvment in his family's business and eventual entry into the luxury goods arena via his acquisition of Dior are recounted, providing glimpses of his talents as a financier. The story then breaks into an account of the development of the LVMH group and the histories of its component companies.As the story progresses, the authors do an effective job of providing insights into the personalities involved in the battle for power at the world's leading luxury goods company. At times however, the poor quality of writing in the book can be a detraction.

This book reads a lot like a really long magazine article in that it provides enough detail for you to understand the jist of the action that is happening and keeps the story flowing along at a brisk pace. This book should provide you with a quick primer on the creation of the largest luxury goods firm in the world LVMH and the rise of its owner Bernard Arnault. If you are iinterested in business and business deals I think this book will wet your whistle. I gave it 3 stars because I was hoping to see more in-depth development of Bernard Arnault but overall I would recommend this book.

If you like barbarians at the gate, you should also enjoy this book as well.